Corporate Communications: An International Journal: Volume 17 Issue 1

Exploring the logics of corporate brand identity formation

Anna Blombäck, Marcela Ramírez‐Pasillas

The purpose of this paper is to explore and analyze the logics at work when companies decide what corporate features to communicate; which eventually also accounts for their…

Consumer‐oriented CSR communication: focusing on ability or morality?

Line Schmeltz

This article aims to investigate young people's opinions and attitudes towards companies' engagement and communication about corporate social responsibility (CSR).

Identity, image and stakeholder dialogue

Helena Kantanen

This paper aims to focus on how corporate and regional identity and image build a framework for stakeholder dialogue in higher education institutions.

Visual priming of pharmaceutical advertising disclosures: effects of a motivation factor

Alex Wang

This study seeks to examine how consumers perceive a pharmaceutical company's advertisement through visual priming of the disclosure featured in the advertisement.

Corporate identity, image and reputation management: a further analysis

T.C. Melewar, Marko Sarstedt, Christine Hallier

Who is afraid of whom? Science meets practice?

Wim J.L. Elving

2011 Awards for Excellence