Corporate Communications: An International Journal: Volume 26 Issue 2

Editorial

Isabel C. Botero, Tomasz A. Fediuk

Corporate communication and media coverage of abnormal returns – evidence from the Portuguese capital market

Carlos Francisco Alves, Ana Luísa Silva

Investor relations literature reports that after an era that “the higher the stock price, the better”, currently investor relations entered into a new era where “overvaluation is…

Young consumers' views on humorous BELFcommunication

Taina Vuorela, Sari Alatalo, Eeva-Liisa Oikarinen, Anne Poutiainen

The purpose of this paper is to gain understanding of how young consumers with varying cultural and linguistic backgrounds experience and perceive humorous Business English lingua…

Exploring the explicitness, salience of ethics and transparency of messages in social reports: a cross-national longitudinal content analysis from an institutional perspective

Tae Ho Lee

This study analyzed the explicitness, the salience of ethics and the transparency of messages in firms' social reports based on their significance to strategic corporate social…

Corporate brand management in a charity context: the internal communications challenge

Tauheed Ahmad Ramjaun

The purpose of this paper was to investigate the practical issues and challenges faced when managing a corporate brand internally within a charity context from perspectives of…

Enhancing employee advocacy on social media: the value of internal relationship management approach

Yeunjae Lee, Katie Haejung Kim

To advance the theoretical understanding of employees' advocacy on social media, this study aims to propose and test an integrative model that incorporates individual and…

Interdiscursivity in corporate financial communication: an analysis of earnings videos

Kumaran Rajandran

Financial communication produces various texts, among which are earnings videos. The videos employ language and image in multimodal discourses to convey specific social meanings…

Corporate communication in open innovation: a case-study of three multinationals

Elena Gutiérrez-García, Mónica Recalde, José A. Alfaro

This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI…

Unsanctioned user-generated content: student perceptions of academic brand parody

Lindsay R.L. Larson, Jordan Salvador

While universities and colleges engage in marketing their brands through official communications, there also exists the unique case of social media accounts created by and for…

Recency effects in the buffering of negative news by corporate social responsibility advertising

Joon Hye Han, Gary Davies, Anthony Grimes

Drawing from the theory of how relevant items are processed in memory when making judgements, this study aims to test for recency effects between CSR advertising and related…

A psychological model of transparent communication effectiveness

Toby Hopp, Jolene Fisher

When it comes to tactics that organizational communicators can undertake to elicit positive gains with stakeholders, transparent communication ranks high on lists proposed by both…

Within- and between-person(s) emotional reactions toward crisis communication

Lewen Wei, Nahyun Kim

The study sought to explore how people's negative emotions change in a crisis situation when they get to know about the crisis and the corporate's socially responsible activities…