Table of contents
Managing the news for corporate advantage
John HitchinsArgues that news management is the most appropriate term to describe activities by communication practitioners and others to influence the way the media cover their activities…
201
Sponsorship returns: the value of naming rights
Pascale QuesterSponsorship is an important communication tool yet evidence of its effectiveness is often sketchy as many sponsors fail to conduct rigorous evaluation programmes. Suggests that…
1455
Transforming internal corporate communications: the power of symbolic gestures and barriers to change
Dennis TourishReviews evidence to support the view that improved internal communication facilitates business success. Details the content of what have been identified as successful internal…
1138
Corporate community and the new technologies: concepts for communicators
Richard J. VareyStates that the emerging economic democracy driven by electronically‐mediating communication systems (information sharing technology) is decentralizing the decision process to…
230
ISSN:
1356-3289Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Martina Topic