Corporate Communications: An International Journal: Volume 18 Issue 3

Subject:

Table of contents - Special Issue: Papers from the First International Symposium on Corporate Heritage, History and Nostalgia

Guest Editors: Professor John M.T. Balmer

Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?

John M.T. Balmer

The purpose of this paper is to advance the general understanding of the corporate heritage domain. The paper seeks to specify the requisites of corporate heritage and to…

5772

The dual opening to brand heritage in family businesses

Anna Blombäck, Olof Brunninge

This paper seeks to uncover why and how the combination of family and company history in family businesses implies idiosyncratic opportunities in the process to uncover, activate…

2643

Corporate heritage brands: Mead's theory of the past

Bradford T. Hudson, John M.T. Balmer

The purpose of this paper is to explore the mechanisms of consumer behaviour relating to corporate heritage brands. The aim is to clarify the internal logic of the brand heritage…

3385

Corporate heritage in CSR communication: a means to responsible brand image?

Anna Blombäck, Christina Scandelius

This paper seeks to explore whether corporate heritage as a component in planned communications can be important to foster a responsible corporate brand image among consumers.

9604
Cover of Corporate Communications: An International Journal

ISSN:

1356-3289

Online date, start – end:

1996

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Martina Topic