Corporate Communications: An International Journal: Volume 5 Issue 1

The corporate communication system of managing

Richard J. Varey, Jon White

This paper explores the integration of corporate and marketing communication in tomorrow’s company, and discusses a model of the corporate communication system of managing. It…

Sponsorship as relationships and networks: implications for research

Rami Olkkonen, Henrikki Tikkanen, Kimmo Alajoutsijärvi

Despite the fact that commercial sponsorship nowadays is a common phenomenon with salient effects on different aspects of developed societies at large (e.g. sports, the arts, the…

Potential, procedures and pitfalls of analysing internal newspapers

Mark Hughes

This paper is based upon research focused upon the internal newspapers produced by Barclays, Lloyds, Midland and National Westminster Banks between 1990 and 1994. Discusses why…

Symmetrical communication: does reality support rhetoric?

Sandra Oliver

Addresses the value‐added benefit to be gained from employee communication costs. Asserts that psychological profiling does not always acknowledge or process identifiable…

Visual communications – the Japanese experience

Michel Mestre, Alan Stainer, Lorice Stainer, Bill Strom

Visual communications are defined and illustrated in their contemporary operations management setting. They manifest four distinct advantages: assimilation, exposure, evoking and…

Corporate reputation versus corporate branding: the realist debate

David Bickerton

Studies in the fields of marketing and corporate identity are at a crossroads. Changes in the structure of organisations and their operating environments have led to the emergence…

Corporate identity: external reality or internal fit?

Olivia Kiriakidou, Lynne J. Millward

Examines the impact of corporate identity management on the employees’ attitudes towards the organization, as well as their willingness to accept its premises in the way they…