Corporate Communications: An International Journal: Volume 3 Issue 4

Communication practice as corporate business performance: an empirical approach

Brian Harrop, Richard J. Varey

An eclectic view of organisational performance is presented and the ability of mass media to influence it is addressed. A number of cases are considered in the light of this…

The design development process of commercial building projects: two case studies in corporate communications

Low Sui Pheng, Daniel L.L. T'ng

This paper examines the managerial skills and role perceptions between the design leader and the client's in‐house professional staff which affect corporate communications. It…

Communicating culture: a reinforcement process model

Enrique Claver, Juan Llopis, José L. Gascó

In this article, after laying the conceptual foundations of communication and corporate culture, we revise the disagreement on whether their role in their mutual relationship is a…

The Australian Cricket Board (ACB): mapping corporate relations

Francis Farrelly, Pascale Quester, Peter Smolianov

Academic research in the area of sports marketing has concentrated on bi‐lateral relationships, such as that linking a sponsor with the recipient of support, or that between the…