Corporate Communications: An International Journal: Volume 17 Issue 3

Hi fans! Tell us your story!: Incorporating a stewardship‐based social media strategy to maintain brand reputation during a crisis

The aim of this paper is to establish an understanding of what components of the stewardship model (reciprocity, responsibility, reporting and relationship nurturing) were present…

Personal preference or policy? Language choice in a European‐based international organization

Mutual understanding and cross‐border synergy in international organizations largely depend on the efficiency of the language(s) used between employees in home and foreign…

Co‐creating ONE: rethinking integration within communication

Integration is a key component within marketing‐ and corporate communication. Benefits include synergetic representations, increased credibility and transparency. However…

How large companies react to negative Facebook comments

Of Fortune 100 companies 79 percent use some form of social media to communicate with customers and other stakeholders. However, these media pose the risk of providing a forum for…

Internal corporate communication and its impact on internal branding: Perception of Indian public sector employees

The primary objective of this paper is to model internal corporate communication (ICC) process, examining the nature of the process, the outcomes thereof and the variable that has…

The extent and patterns of multi‐stakeholder communications in annual report letters

The purpose of this paper is to determine whether CEOs use multi‐stakeholder communications in their annual report letters and to describe any patterns observed in those…

The conversation age: the opportunity for public relations

The aim of this paper is to describe the opportunity for public relations professionals in the new communications environment

How is the study of communication changing?

The Conference on Corporate Communication serves as a forum to “exchange ideas and information on relevant issues facing the corporate communication profession.” What have we…

Towards a crisis pre‐emptive image management model

A good corporate image is important to organizations. However, little is elaborated on how organizations can work on their images. This study seeks to explicate the types of image…

Revealing corporate identities in annual reports

The aim of the paper is to discuss corporate identities as they are expressed visually in annual reports in order to demonstrate how (and how much) the annual report as a…

Advertising & Promotion. An Integrated Marketing Communications Approach

Transformation and the corporate communication profession