Corporate Communications: An International Journal: Volume 9 Issue 1

Internal communication issues in an IT engineering department: A case study

Steven H. Appelbaum, Barbara T. Shapiro, Helen Danakas, Gino Gualtieri, Lisa Li, David Loo, Patricia Renaud, Nicolas Zampieri

This case study focuses on key personnel leaving an IT firm (TT Inc.) which possesses specialized knowledge and skills that could not be replaced internally. This problem and…

The strategic role of investor relations

Richard R. Dolphin

This paper reports an empirical study conducted in British organisations focussing on the role of investor relations as part of a co‐ordinated marketing communications strategy…

Corporate communication in the emerging network economy: A provider of common knowledge

Nicolai J. Foss, Tore Kristensen, Ricky Wilke

This paper draws on ideas in economics and game theory to develop a new theory of marketing in the emerging network economy. The paper argues that in a network economy, firms and…

The art of financial relations: reflections on strategic growth

Claes Hägg, Håkan Preiholt

The purpose of the present article is to discuss the role of financial marketing in the creation of self‐reinforcing trends and bubbles. If the fundamental problems of financial…

Impressions of an annual report: an experimental study

Patricia Stanton, John Stanton, Guil Pires

Considerable research has sought to establish the use of impression management in corporate annual reports (CARS), especially in depicting the reporting organisation in as…