Journal of Research in Interactive Marketing
Issue(s) available: 37 – From Volume: 4 Issue: 1, to Volume: 13 Issue: 2
Category:
MarketingVolume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Recent Articles
- Customer engagement in an e-commerce brand community
- Does valence of product review matter?
- Antecedents and consequences of customer engagement on Facebook
- Digital marketing adoption and success for small businesses
- The impact of source credible online reviews on purchase intention
- Email is evil!
- Cross-cultural differences in the adoption of social media
- Fraud abroad
- Antecedents of consumers’ reliance on online product reviews
- The marketing organization’s journey to become data-driven
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor John A. Schibrowsky