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Journal of Research in Interactive Marketing

Issue(s) available: 43 – From Volume: 4 Issue: 1, to Volume: 14 Issue: 4

Category:

Marketing

Cover of Journal of Research in Interactive Marketing
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Volume 14

  • Issue 4 2020
  • Issue 3 2020
  • Issue 2 2020
  • Issue 1 2020

Volume 13

  • Issue 4 2019
  • Issue 3 2019
  • Issue 2 2019
  • Issue 1 2019

Volume 12

  • Issue 4 2018 Understanding the Digital Customer Experience: Automation, Augmentation and Smart Devices
  • Issue 3 2018
  • Issue 2 2018
  • Issue 1 2018

Volume 11

  • Issue 4 2017 Digitalization in Retailing - Moving Beyond e-commerce
  • Issue 3 2017
  • Issue 2 2017
  • Issue 1 2017

Volume 10

  • Issue 4 2016
  • Issue 3 2016
  • Issue 2 2016 Teaching with Interactive Technology
  • Issue 1 2016 The convergence of interactive marketing and personal selling and sales management

Volume 9

  • Issue 4 2015
  • Issue 3 2015
  • Issue 2 2015 The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
  • Issue 1 2015

Volume 8

  • Issue 4 2014
  • Issue 3 2014 Digital Behavioral and Psychological Principles
  • Issue 2 2014
  • Issue 1 2014 The Past, Present and Future of Interactive Marketing

Volume 7

  • Issue 4 2013
  • Issue 3 2013
  • Issue 2 2013
  • Issue 1 2013

Volume 6

  • Issue 4 2012 Digital Piracy
  • Issue 3 2012 Social Media and Mobile Marketing
  • Issue 2 2012
  • Issue 1 2012

Volume 5

  • Issue 4 2011
  • Issue 2/3 2011
  • Issue 1 2011

Volume 4

  • Issue 4 2010
  • Issue 3 2010
  • Issue 2 2010
  • Issue 1 2010 Interactive Marketing and computermediated communication

    A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

    Barbara Barney-McNamara, James Peltier, Pavan Rao Chennamaneni, Keith Eric Niedermeier

    The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of…

    pdf (410 KB)

    Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

    Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim, William Reeves

    Given that many consumers are skeptical about environmentally based advertising campaigns, the purpose of this study is to propose an optimized message strategy to…

    pdf (346 KB)

    Effects of app pricing structures on product evaluations

    Marcus Renatus Johannes Wolkenfelt, Frederik Bungaran Ishak Situmeang

    The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the…

    pdf (304 KB)

    An international investigation of opinion leadership and social media

    Duygu Akdevelioglu, Selcan Kara

    This paper aims to examine innovativeness and extraversion as antecedents of perceived and social media opinion leadership in different country-level contexts and explore…

    pdf (232 KB)

ISSN:

2040-7122

Renamed from:

Direct Marketing: An International Journal

Online date, start – end:

2010

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Cheng Lu Wang

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