- Customer engagement in an e-commerce brand community
- Does valence of product review matter?
- Antecedents and consequences of customer engagement on Facebook
- Digital marketing adoption and success for small businesses
- The impact of source credible online reviews on purchase intention
- Email is evil!
- Cross-cultural differences in the adoption of social media
- Fraud abroad
- Antecedents of consumers’ reliance on online product reviews
- The marketing organization’s journey to become data-driven
Renamed from:Direct Marketing: An International Journal
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Professor John A. Schibrowsky