Journal of Research in Interactive Marketing
Issue(s) available: 44 – From Volume: 4 Issue: 1, to Volume: 15 Issue: 1
Category:
Marketing
Volume 15
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Issue 1 2021
Volume 14
Volume 13
Volume 12
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Issue 4 2018 Understanding the Digital Customer Experience: Automation, Augmentation and Smart Devices
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Issue 3 2018
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Issue 2 2018
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Issue 1 2018
Volume 11
Volume 10
Volume 9
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Issue 4 2015
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Issue 3 2015
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Issue 2 2015 The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
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Issue 1 2015
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
Mazzini Muda, Muhammad Iskandar HamzahIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated…
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase
Sanjay Puligadda, James R. Coyle, John NiConsumers’ engagement with brands online is increasingly important for marketers for both promotion of their brand’s message and sales. The purpose of this paper is to…
How consumers react to woke advertising: methodological triangulation based on social media data and self-report data
Yang Feng, Huan Chen, Ho-Young (Anthony) AhnGuided by a synthesis of social norms theory (SNT), the social identity model of deindividuation effects (SIDE) and information cascades theory (ICT), this study aims to…
Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement
Mohamed H. Elsharnouby, Jasmine Mohsen, Omnia T. Saeed, Abeer A. MahrousThis study aims to examine the relationships between the online communities’ characteristics and resilience to negative information (RNI) mediated by both brand knowledge…
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad WaqasThe purpose of this study is to identify the customer perceptions of social media brand post characteristics that drive consumer engagement with the brand post…
Show products or show people: an eye-tracking study of visual branding strategy on Instagram
Lijie Zhou, Fei XueThis paper aims to examine the effects of visual themes and view perspectives on users’ visual attention to brand posts on Instagram. The impact of visual attention on…
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
Zheng ShenThis study aims to find how can fashion micro-influencers and their electronic word-of-mouth (eWOM) messages increase consumer engagement on social media, focusing on…
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes
Ai-Zhong He, Yi Cai, Ling Cai, Yu ZhangThis paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM)…
Reactance and turbulence: examining the cognitive and affective antecedents of ad blocking
Nancy H. Brinson, Brian C. BrittOne of the most effective tools used by interactive marketers is personalized advertising, which allows consumers to directly respond to customized offers to purchase a…
How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding
Theerthaana P., Hansa Lysander ManoharThe concept of donation crowdfunding has been drawing enormous attention as it connects donors worldwide in a shorter time at a relatively lower cost. This paper aims to…
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
Sara H. Hsieh, Crystal T. LeeArtificially intelligent (AI) assistant-enabled smart speaker not only can provide assistance by navigating the massive amount of product and brand information on the…
How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat
Xiaohan Hu, Kevin WiseThe playable ad is a new type of digital advertising that combines interactivity with gamification. Guided by psychological reactance theory, this study aims to explore…
How to overcome online banner blindness? A study on the effects of creativity
Qiang Yang, Yuanjian Zhou, Yushi Jiang, Jiale HuoThis study aims to explore whether creativity can overcome banner blindness in the viewing of web pages and demonstrate how visual saliency and banner-page congruity…
From social capital to consumer engagement: the mediating role of consumer e-empowerment
Rania B. MostafaThis paper fulfills a prominent need to examine some overlooked predictors of consumer engagement in an online setting. This study aims to explore whether and how consumer…
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
Elizabeth H. Manser Payne, Andrew J. Dahl, James PeltierInnovative firms have rapidly developed artificial intelligence (AI) capabilities into their service ecosystems, essentially changing perceptions of what is service…
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang
Further Information
