Journal of Research in Interactive Marketing
Issue(s) available: 43 – From Volume: 4 Issue: 1, to Volume: 14 Issue: 4
Category:
Marketing
Volume 14
Volume 13
Volume 12
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Issue 4 2018 Understanding the Digital Customer Experience: Automation, Augmentation and Smart Devices
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Issue 3 2018
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Issue 2 2018
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Issue 1 2018
Volume 11
Volume 10
Volume 9
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Issue 4 2015
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Issue 3 2015
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Issue 2 2015 The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
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Issue 1 2015
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda
Barbara Barney-McNamara, James Peltier, Pavan Rao Chennamaneni, Keith Eric NiedermeierThe purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of…
Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media
Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim, William ReevesGiven that many consumers are skeptical about environmentally based advertising campaigns, the purpose of this study is to propose an optimized message strategy to…
Effects of app pricing structures on product evaluations
Marcus Renatus Johannes Wolkenfelt, Frederik Bungaran Ishak SitumeangThe purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the…
An international investigation of opinion leadership and social media
Duygu Akdevelioglu, Selcan KaraThis paper aims to examine innovativeness and extraversion as antecedents of perceived and social media opinion leadership in different country-level contexts and explore…
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang