Journal of Research in Interactive Marketing: Volume 6 Issue 2

Deal or no deal?: How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites

Keith S. Coulter, Anne Roggeveen

Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal…

Determinants of elapsed time to switch between auctions: Findings from a hazard function model with unobserved heterogeneity

Füsun F. Gönül, Peter T.L. Popkowski Leszczyc

Online auctions, which have become an important aspect of online sales, are generally regarded as stand‐alone events. However, in contrast to offline auctions, online auctions can…

Consumer perceptions of online consumer product and service reviews: Focusing on information processing confidence and susceptibility to peer influence

Hyun‐Hwa Lee, Yoon Jin Ma

Online consumer reviews play an important role in influencing consumers' purchasing decisions by providing a wealth of information about products and services. Framed by…

Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude

Yam B. Limbu, Marco Wolf, Dale Lunsford

The purpose of this study is to examine the effects of consumers' perception of online retailers' ethical behavior on consumer purchase and revisit intentions.

Editorial

Debra Zahay