Journal of Research in Interactive Marketing: Volume 10 Issue 4


Table of contents

Social media and consumer engagement: a review and research agenda

Victor Barger, James W. Peltier, Don E. Schultz

In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to…


Mind in eBay, body in Macy’s: Dual consciousness of virtuo-physical consumers and implications for marketers

Syagnik Banerjee, Phil Longstreet

With the ubiquitous diffusion of mobile-enabled internet, individuals are constantly immersed in both virtual and physical environments. While this causes distractions…

“Digital buddies”: parasocial interactions in social media

Mujde Yuksel, Lauren I. Labrecque

This paper aims to focus its inquiries on the parasocial interactions (PSI) and relationships (PSR) consumers form with personae in online social media communities. The…


The role of disclosure of social shopping rewards in social buzz

Kesha K. Coker, Suzanne A. Altobello

Social shopping relies on word-of-mouth, with marketers turning to social shopping rewards (SSRs) to generate social buzz. According to US regulatory bodies, these types…

How interactive marketing is changing in financial services

Merlin Stone, Paul Laughlin

This paper aims to explore the impact of the internet and related information and communications technology developments on how financial services (FS) are distributed and…

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Emerald Publishing Limited

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  • Prof Cheng Lu Wang