Table Of Contents: Volume 10 Issue 3
The purpose of this paper is to examine customers’ behavioural outcomes based on the actual attitudinal responses of mobile marketing initiatives.
The purpose of this study is to investigate user perceptions of mobile app characteristics and interrelationships among identified mobile app characteristics, perceived…
Because of the increasing volume of information spread in physical and online environments, a consumer intending to purchase a product or service must choose not only what…
The purpose of this paper is to clarify why, when and how e-mail marketing can be used to empower consumers and to give ideas for future scholarly research.
The purpose of this study is to demonstrate how Facebook usage is positively related to envy and narcissism, which in turn increase users’ desire for self-promotion and…
The purpose of the paper is to examine whether there is any difference in persuasion of brands embedded in the advergame because of the differences in nature of the game…
Renamed from:Direct Marketing: An International Journal
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Prof John Schibrowsky