Journal of Research in Interactive Marketing

Category:

Marketing

Table Of Contents: Volume 5 Issue 4

A services perspective for text message coupon customization

Todd J. Bacile, Ronald E. Goldsmith

The purpose of this paper is to illustrate that text message mobile coupons are marketing communications that are becoming more service‐like in nature. As such, mobile…

Measuring intangible effects of m‐coupon campaigns on non‐redeemers

Syagnik Banerjee, Amit Poddar, Scott Yancey, Danielle McDowell

The purpose of this paper is to demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem…

Virtual agents in e‐commerce: representational characteristics for seniors

Veena Chattaraman, Wi‐Suk Kwon, Juan E. Gilbert, Soo In Shim

The purpose of this paper is two‐fold: to investigate virtual agent representational characteristics (modality, interaction style, animation, realism, embodiment, and…

Consumer profiles in reality vs fantasy‐based virtual worlds: implications for brand entry

Joanna Phillips Melancon

Virtual environments (VEs) are computer‐based, three‐dimensional virtual worlds where users create avatars and interact socially and competitively within the environment…

ISSN:

2040-7122

Online date, start – end:

2010

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Prof John Schibrowsky