Journal of Research in Interactive Marketing: Volume 5 Issue 1

Experience, comfort, and privacy concerns: antecedents of online spending

Deborah F. Spake, R. Zachary Finney, Mathew Joseph

The purpose of this paper is to examine antecedents of consumer online spending.

Customer typology: 3D virtual world

Adesegun Oyedele, Michael S. Minor

The goal of this paper is to develop a customer typology for 3D virtual world by grouping similar Second Life (SL) virtual world users into homogeneous groups.

The influence of MLM companies and agent attributes on the willingness to undertake multilevel marketing as a career option among youth

Joyce Koe Hwee Nga, Soo Wai Mun

The direct selling industry is experiencing phenomenal growth in Malaysia. The Domestic Trade, Cooperatives and Consumerism Ministry projects that there will be a 20 percent…

Consumers' perceptions of online ethics and its effects on satisfaction and loyalty

Yam B. Limbu, Marco Wolf, Dale L. Lunsford

This paper aims to examine the effects of consumers' perceptions concerning the ethics of online retailers on web site satisfaction and loyalty.

Understanding illegal music downloading in the UK: a multi‐attribute model

Ibrahim Sirkeci, Lóa Bára Magnúsdóttir

This study aims to examine the role of product attributes, applying the multi‐attribute model, on consumers' decisions to download digital music via unauthorised sources in the UK.

A new company descriptor takes us into a new era

Rebecca Marsh