Journal of Research in Interactive Marketing

Category:

Marketing

Table Of Contents: Volume 8 Issue 4

Business to business digital content marketing: marketers’ perceptions of best practice

Geraint Holliman, Jennifer Rowley

This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good…

A review of the interactive marketing literature in the context of personal selling and sales management

Michael Rodriguez, Andrea L. Dixon, James W. Peltier

The purpose of this 16-year review is to summarize interactive marketing literature in the context of personal selling and sales management. This paper serves as precursor…

Cross promotion of web references in print ads

Elzbieta Lepkowska-White, Amy Parsons, Aylin Ceylan

This paper aims to examine whether advertisers attempt to engage consumers with online information presented in print advertisements by investigating whether they respond…

Metric proposal for customer engagement in Facebook

Mª Ángeles Oviedo-García, Miriam Muñoz-Expósito, Mario Castellanos-Verdugo, María Sancho-Mejías

– The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top social networking site.

ISSN:

2040-7122

Online date, start – end:

2010

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Prof John Schibrowsky