Table of contents - Special Issue: Interactive Marketing and computer‐mediated communication
Guest Editors: Sally HarridgeMarch
Blogging: mediating impacts of flow on motivational behavior
Boram Park, SooKyoung Ahn, HaeJung KimUpon extending Hoffman and Novak's flow model, this paper aims to delineate the blogging motivations with an emphasis of flow mediation to predict blogging behaviors. Three…
3640
Improving the crystal ball: harnessing consumer input to create retail prediction markets
Carol Kaufman‐Scarborough, Maureen Morrin, Eric T. BradlowRetail buyers' decisions result in billions of dollars of merchandise being purchased and offered for sale by retailers around the world. At present, retail buyers do not appear…
887
Young people's use of online social networking sites – a uses and gratifications perspective
Áine Dunne, Margaret‐Anne Lawlor, Jennifer RowleyThe purpose of this paper is to explore why young people use and participate in social networking sites (SNSs) with specific reference to Bebo.
12774
Relationships in online communities: the potential for marketers
Sarah Quinton, Sally Harridge‐MarchThe potential influence of consumer generated communication in the form of online discussion fora has been overlooked by marketers. The purpose of this paper to explore the…
6079
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang