Journal of Research in Interactive Marketing: Volume 7 Issue 2

Subject:

Table of contents

Social media's slippery slope: challenges, opportunities and future research directions

Don E. Schultz, James (Jimmy) Peltier

Academics and the business community are interested in learning how social media can benefit (or harm) consumer‐brand engagement. As more branding activity goes social, marketers…

16095

Social network activity and contributing to an online review site

Ronald E. Goldsmith, Margherita Pagani, Xiaojing Lu

The purpose of the studies was to test if extent of prior social media activity could predict likelihood that a consumer would post reviews on a new review website.

1980

Do users look at banner ads on Facebook?

Ana Margarida Barreto

The main purpose of this study was to determine whether users of the online social network site, Facebook, actually look at the ads displayed (briefly, to test the existence of…

7540

Self‐disclosure on the web: Rewards, safety cues, and the moderating role of regulatory focus

Jason A. Gabisch, George R. Milne

Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage self‐disclosure of personal information. The purpose of this paper is…

1076
Cover of Journal of Research in Interactive Marketing

ISSN:

2040-7122

Online date, start – end:

2010

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Cheng Lu Wang