Journal of Research in Interactive Marketing: Volume 5 Issue 2/3

Subject:

Table of contents

Examining the technology acceptance model in the adoption of social networks

José Carlos Martins Rodrigues Pinho, Ana Maria Soares

The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology…

5799

Usage and success factors of commercial recommendation agents: A consumer qualitative study of MyProductAdvisor.com

Muhammad Aljukhadar, Sylvain Senecal

Since their inception, which took place more than two decades ago, product recommendation agents (RAs) still attract very few consumers. Notably, most of academic work in the…

Managing motives and design to influence web site revisits

Sertan Kabadayi, Reetika Gupta

The purpose of this paper is to better understand the relationship between web site design characteristics and revisit intention by examining the roles of satisfaction and…

1775

Consumer adoption of social networking sites: implications for theory and practice

Carlota Lorenzo‐Romero, Efthymios Constantinides, María‐del‐Carmen Alarcón‐del‐Amo

The purpose of this paper is to study factors affecting the acceptance of social networking sites (SNS), analyze users' practices and behavior in these environments and assess the…

4803

Product type and word of mouth: a dyadic perspective

Cheng‐Hsi Fang, Tom M.Y. Lin, Fangyi Liu, Yu Hsiang Lin

Strong evidence suggests that word‐of‐mouth (WOM) communication varies in its influence according to product type; however, empirical research remains deficient. The purpose of…

3406

Modelling e‐service quality and its consequences in India: an SEM approach

Rajat Gera

The purpose of this paper is to empirically test a research model of consumer consequences of e‐service quality (e‐SQ) perceptions of general web site users.

2663

The impact of trial on technology adoption: the case of mobile TV

Isabella Soscia, Alessandro Arbore, Charles F. Hofacker

The purpose of this paper is to look at television delivered to a mobile device, in order to better understand the adoption of such services. The research focuses on the role of…

1544
Cover of Journal of Research in Interactive Marketing

ISSN:

2040-7122

Online date, start – end:

2010

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof Cheng Lu Wang