Table Of Contents: Volume 4 Issue 2
The purpose of this paper is to investigate the effects of low task relevant cues presented on apparel web sites on consumer emotions (pleasure and arousal) that in turn…
The purpose of this paper is to illustrate how managers can strategize different aspects of mobile coupon promotions to enhance their redemption rates.
The purpose of this paper is to analyse how individual creativity of internet users is expressed in the production of online music videos and how the creative dynamic…
The purpose of this paper is to examine how consumers differ by gender in terms of the values sought from mobile data services.
Renamed from:Direct Marketing: An International Journal
Online date, start – end:2010
Copyright Holder:Emerald Publishing Limited
- Prof John Schibrowsky