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Article
Publication date: 24 September 2019

Luz-Dary Botero-Pinzón, Jose C. Casillas and Marisol Valencia-Cárdenas

The purpose of this paper is to design a system for measuring the level of internationalisation of companies in the field of developing countries, through latent variables based…

Abstract

Purpose

The purpose of this paper is to design a system for measuring the level of internationalisation of companies in the field of developing countries, through latent variables based on multiple indicators, external and internal orientation.

Design/methodology/approach

From a sample of 112 international companies in Colombia, the methodology of latent variable analysis (LPA) is applied to a series of complementary tools, such as a model of structural equations, regression models and cluster analysis of companies.

Findings

The paper allows to verify the identification of six latent variables and their relationships, as well as to identify four levels of internationalisation from the structure of latent variables identified.

Originality/value

This is the first application of this recent and sophisticated statistical technique to the field of measuring the level of business internationalisation, especially indicated in the Latin American area, where an increasing number of companies are advancing in their process of international expansion.

Propósito

Diseñar un sistema de medición del nivel de internacionalización de las empresas en el ámbito de los países en vías de desarrollo, mediante variables latentes basadas en múltiples indicadores, de orientación externa e interna.

Diseño/metodología/enfoque

A partir de una muestra de 112 empresas internacionales de Colombia, se aplica la metodología de Análisis de Variables Latentes (LPA) unod a una serie de herramientas complementarias, como un modelo de ecuaciones estructurales, modelos de regresión and análisis cluster de empresas.

Resultados

Que permite verificar la identificación de seis variables latentes and sus relaciones, así como identificar cuatro niveles de internacionalización a partir de la estructura de variables latentes identificadas.

Originalidad/valor

Se trata de la primera aplicación de esta reciente and sofisticada técnica estadística al ámbito de la medición del nivel de internacionalización empresarial, especialmente indicada en el ámbito latinoamericano, donde un creciente número de empresas están avanzando en su proceso de expansión internacional.

Article
Publication date: 19 September 2019

Federico Stezano and Ruben Oliver Espinoza

This paper aims to provide empirical evidence regarding the relationship between different capabilities and innovation performances in the biotechnology sector, in the case of…

Abstract

Purpose

This paper aims to provide empirical evidence regarding the relationship between different capabilities and innovation performances in the biotechnology sector, in the case of Mexico.

Design/methodology/approach

Given the aforementioned objective, this paper constructs different indicators on types of capabilities and innovative performances and, based on them, performs an econometric analysis based on a logit model. The work assumes the central assumptions of the firm's evolutionary theory and, in this sense, seeks to provide quantitative empirical evidence that explains the way in which the construction of different types of capacities determines the innovation results of Mexican firms in the biotechnology sector.

Findings

Corroborating the previous empirical evidence in analysis of firm’s capabilities in the biotechnology sector, this work empirically states that productive, absorption, technological and innovative capabilities positively influence the innovative performance of Mexican biotechnology firms.

Originality/value

This work examines a central theme linked to the current analysis of innovation and knowledge processes: the relationship between the organizational capacities of firms in the biotechnology sector and their innovative performance. Through a detailed analysis based on a national survey of Mexican biotechnology firms, this work underlines the importance of generating a new type of reflection on linkage among capabilities, innovation, paradigms and trajectories, technological opportunities, relationship dynamics among actors and modes of insertion into the biotechnology value chain.

Propósito

El propósito de esta investigación es determinar la influencia de diferentes tipos de capacidades en la habilidad de las empresas para innovar, medida como la introducción de productos biotecnológicos nuevos (o mejorados) en el mercado por parte de la empresa mexicana.

Diseño/metodología/enfoque

Se analizan los datos de una encuesta nacional de 40 empresas mexicanas de biotecnología en 2015. Se usó un modelo PLS teniendo en cuenta: el tamaño de la muestra, la naturaleza predictiva de la investigación y la complejidad de analizar el efecto de las variables latentes.

Resultados

De acuerdo con investigaciones anteriores, nuestros resultados muestran la influencia de las capacidades de innovación en los resultados de innovación logrados por la empresa de biotecnología. Por otro lado, el efecto de las capacidades de gestión en los resultados de innovación de la empresa es muy limitado y moderado. Finalmente, y a diferencia de la evidencia predominante anterior, no se encontró una relación entre las capacidades de absorción de las empresas y su desempeño innovador.

Originalidad/valor

El estudio proporciona nuevos aportes analíticos y empíricos que conducen a una reflexión sobre las oportunidades que tienen las empresas mexicanas de insertarse en los mercados globales de media y alta tecnología en el sector de la biotecnología. La detección de oportunidades tecnológicas aprovechables puede proporcionar a la biotecnología mexicana recursos directos para que desarrollen nuevas políticas de innovación e industriales y ajustar las actuales no organizadas.

Palabras clave

Biotecnología, Capacidades, Innovación, Desempeño de la empresa, Políticas sectoriales

Tipo de artículo

Trabajo de investigación

Objetivo

O objetivo desta pesquisa é determinar a influência de diferentes tipos de capacidades na capacidade de inovação das empresas, medida como a introdução de novos (ou melhorados) produtos biotecnológicos no mercado pela empresa mexicana.

Design/metodologia/abordagem

Os dados de uma pesquisa nacional de 40 empresas de biotecnologia mexicanas são analisados em 2015. Um modelo PLS foi usado levando em conta: o tamanho da amostra, a natureza preditiva da pesquisa e a complexidade de analisar o efeito de variáveis latentes.

Resultados

Segundo pesquisas anteriores, nossos resultados mostram a influência das capacidades de inovação nos resultados de inovação alcançados pela empresa de biotecnologia. Por outro lado, o efeito das capacidades de gestão nos resultados de inovação da empresa é muito limitado e moderado. Por fim, e diferentemente da evidência predominante anterior, não foi encontrada relação entre as capacidades de absorção das empresas e seu desempenho inovador.

Originalidade/valor

O estudo fornece novas contribuições analíticas e empíricas que levam a uma reflexão sobre as oportunidades que as empresas mexicanas têm para se inserir nos mercados globais de média e alta tecnologia no setor de biotecnologia. A detecção de oportunidades tecnológicas exploráveis pode fornecer à biotecnologia mexicana recursos diretos para desenvolver novas políticas industriais e de inovação e ajustar as atuais políticas não organizadas.

Palavras-chave

Biotecnologia, Capacidades, Inovaçño, Desempenho da empresa, Políticas setoriais

Tipo de artigo

Trabalho de pesquisa

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 17 no. 4
Type: Research Article
ISSN: 1536-5433

Keywords

Article
Publication date: 28 March 2022

Luisa Fernanda Restrepo, Diego Tellez-Falla and Jesús Godoy-Bejarano

The purpose of this study is to estimate the effect of information disclosure on firm value for firms in the Integrated Latin American Market (MILA) over the period 2011–2017.

Abstract

Purpose

The purpose of this study is to estimate the effect of information disclosure on firm value for firms in the Integrated Latin American Market (MILA) over the period 2011–2017.

Design/methodology/approach

The study uses structural equation modeling (SEM), where the latent variable “Disclosure Quality” is measured using five textual analysis variables as indicators. The final sample is composed of 1,412 observations representing 198 firms from which we were able to collect annual reports and financial information required.

Findings

The authors find a positive and statistically significant effect of “Disclosure Quality” on firm value. The indirect effect of language on firm value is also captured. Text similarity, negative tone, readability and text length in corporate disclosure are negatively related to firm value while using positive tone is positively related. In the exploratory analysis, the authors have significant effects of textual measures on disclosure quality.

Originality/value

The research is original and unique as it approaches the relation between disclosure quality and market valuation of the firm using SEM for firms participating in the MILA.

Propósito

El propósito es estimar el efecto de la calidad en la revelación de información sobre el valor de la firma para empresas que hacen parte del mercado integrado Latinoamericano (MILA) durante el periodo 2011–2017.

Diseño/metodología/aproximación

El estudio utiliza un modelo de ecuaciones estructurales (SEM), donde la variable latente “Calidad de la información” es medida usando cinco variables de análisis textual como indicadores. La muestra final está conpuesta de 1,412 observaciones que representan 198 empresas para las cuales se pudo recolectar los reportes anuales y la información financiera requerida

Hallazgos

Nosotros encontramos una relación positiva y estadísticamente significativa entre la variable “Calidad de la información” y valor de la firma. El efecto indirecto del lenguaje en el valor de la firma es igualmente observado. La similaridad en el texto, el tono negativo, la legibilidad y el largo del texto en la revelación corporativa están relacionados de manera negativa con el valor de la firma mientras que el tono positivo está relacionado de manera positiva. En el análisis exploratorio, nosotros encontramos un efecto estadísticamente significativo entre las medidas de texto y la calidad de la revelación.

Originalidad

La investigación es original y única en cuanto aproxima la relación entre calidad de la revelación y desempeño de la firma usando un modelo de ecuaciones estructurales para las firmas participantes del mercado integrado Latinoamericano (MILA).

Article
Publication date: 30 December 2022

Sunil Tiwari, Patita Paban Mohanty, Imali N. Fernando, Ibrahim Cifci and Mahendra Babu Kuruva

This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a…

Abstract

Purpose

This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a competitive advantage in the international market.

Design/methodology/approach

A cross-country study was conducted in which TT destinations in both India and Sri Lanka were considered for study. TT stakeholder perspectives were assessed through the Porter Diamond model, whereas data collection was based on a structured questionnaire that adopted the conceptual model (refer to the questionnaire as annex 1).

Findings

This study revealed that each determinant of Porter’s Diamond model (i.e. Factor Conditions – FC, Demand Conditions – DC, Related and Supporting Industry – RSI, Firm Strategy, Structure and Rivalry – SSR, Government – GO and Situational Force – SF) is playing a significant role in TT and India has an edge on Sri Lanka as a TT destination over each determinant of Porter Diamond model.

Research limitations/implications

This study restricts its scope to the present TT stakeholders of India and Sri Lanka, comprising 6 latent variables and 31 indicators, offering opportunities for future research to tourists and local residents in TT using the same model variables, and indicators.

Practical implications

This study highlights the emerging TT destinations in India and Sri Lanka by sensitizing the competitiveness and comparativeness using Porter’s Diamond model through the partial least squares structural equation modeling.

Originality/value

This study reflects a unique way of exploring emerging TT destinations through Porter’s Diamond model, signifying the competitive advantage.

目的

为了研究茶旅游的具体决定因素, 本文采用波特钻石模型批判性地检验印度和斯里兰卡如何在国际市场上获得竞争优势。

设计/方法论/方法

以印度和斯里兰卡作为茶旅游目的地进行的一项跨国研究。基于一项结构化问卷(附件1)进行数据收集, 并通过波特钻石模型评估茶旅游利益相关者的观点。

发现

研究表明, 波特钻石模型的每个决定因素:因子条件(FC)、需求条件(DC)、相关和支持产业(RSI)、企业战略、结构和竞争(SSR)、政府(GO)和情境力量(SF)都在茶旅游中发挥着重要作用。作为茶旅游目的地, 印度比斯里兰卡在波特钻石模型的每个决定因素方面都更具有优势。

研究局限/启示

目前的研究范围仅限于印度和斯里兰卡目前的茶旅游利益相关者, 包括六个潜在变量和31个指标, 为未来研究茶旅游中游客和当地居民的未来研究使用相同的模型变量和指标提供了可能。

实践启示

本研究使用波特钻石模型和PLS-SEM模型来突出印度和斯里兰卡作为新兴茶旅游目的地的竞争力和可比性。

创意/价值

这项研究展现了一种通过波特钻石模型来探索新兴茶旅游目的地的独特方法, 表明了它的竞争优势。

Propósito

Para investigar los determinantes específicos del turismo del té, el documento actual emplea el modelo del Diamante de Porter, examinando de forma crítica, cómo India y Sri Lanka obtuvieron una ventaja competitiva en el mercado internacional.

Diseño/metodología/enfoque

Este estudio se llevó a cabo en dos destinos turísticos del té como India y Sri Lanka. Las perspectivas de las partes interesadas en el turismo del té se evaluaron a través del modelo del Diamante de Porter, mientras que la recopilación de datos se basó en un cuestionario estructurado, adaptado del modelo conceptual (consulte el cuestionario como anexo 1).

Conclusiones

El estudio reveló que cada determinante del modelo del Diamante de Porter; Las condiciones de los factores (FC), las condiciones de la demanda (DC), la industria relacionada y de apoyo (RSI), la estrategia, la estructura y la rivalidad de la empresa (SSR), el gobierno (GO) y la fuerza situacional (SF) están desempeñando un papel importante en el turismo del té e India tiene una ventaja sobre Sri Lanka como destino de turismo de té sobre cada determinante del modelo de Porter.

Limitaciones/implicaciones de la investigación

El estudio actual restringe su alcance a las partes interesadas en el turismo del té de la India y Sri Lanka, que comprende seis variables latentes y 31 indicadores, ofreciendo oportunidades para futuras investigaciones a los turistas y residentes locales en el turismo del té utilizando las mismas variables e indicadores del modelo.

Implicaciones prácticas

El presente estudio destaca los destinos emergentes del turismo del té en India y Sri Lanka, sensibilizando la competitividad y la comparabilidad, utilizando el modelo del diamante de Porter y el modelo PLS-SEM.

Originalidad/valor

Este estudio refleja una forma única de explorar los destinos emergentes del turismo del té a través del modelo de diamante de Porter, lo que significa la ventaja competitiva.

Article
Publication date: 14 May 2021

Tatiana Lopez, Claudia Alvarez, Izaias Martins, Juan P. Perez and Juan Pablo Románn-Calderón

Drawing on entrepreneurship education and entrepreneurial intention literature, this paper develops and tests a model that aims to explain the relationship between students'…

1069

Abstract

Purpose

Drawing on entrepreneurship education and entrepreneurial intention literature, this paper develops and tests a model that aims to explain the relationship between students' perception of learning from entrepreneurship education programs (EEP), the theory of planned behavior and entrepreneurial intention across Latin American countries.

Design/methodology/approach

This study uses data from the Global University Entrepreneurship Spirit Student’s Survey (GUESSS) project 2018 for 11 Latin American countries. Structural equation modeling is used to validate the theoretical model; this offers advantages over traditional multivariate techniques in evaluating measurement errors, estimation of latent variables and specification of models.

Findings

The main results suggest that a positive perception of learning from EEP is related to the antecedents of entrepreneurial intention. Moreover, attitude toward entrepreneurial behavior and perceived behavior control positively influences entrepreneurial intention across Latin American undergraduate students. The findings contribute to a better understanding of the role of EEP in terms of the antecedents of the intention and, in addition, provide evidence to the theory of planned behavior from a large sample in an emerging region.

Originality/value

The theory of planned behavior is one of the most important theoretical frameworks to explain entrepreneurial intention. However, in Latin American countries, quality research is hindered by the lack of data and valid measures. Therefore, the paper adds value by looking at the perception of learning from EEP and its relationship with the antecedents of intention. Likewise, it validates the dimensions of the theory of planned behavior and its relationship to entrepreneurial intention, considering a broad sample of university students in Latin America.

Objetivos

Con base en la literatura sobre educación en emprendimiento e intención emprendedora, este estudio desarrolla y prueba un modelo que busca explicar la relación entre la percepción de los estudiantes sobre el aprendizaje de los programas de educación en emprendimiento, la Teoría del Comportamiento Planificado y la intención emprendedora en los países de América Latina.

Metodología

Este estudio utiliza datos del proyecto Global University Entrepreneurship Spirit Student Survey (GUESSS) 2018 para 11 países de América Latina. Se valida el modelo teórico mediante modelos de ecuaciones estructurales; esta técnica ofrece ventajas sobre otras de análisis multivariante tradicionales relacionadas con la evaluación de errores de medición, estimación de variables latentes y especificación del modelo.

Resultados

Los principales resultados sugieren que una percepción positiva del aprendizaje de los programas de educación en emprendimiento se relaciona con los antecedentes de la intención emprendedora. Además, la actitud hacia el comportamiento emprendedor y el control del comportamiento percibido influyen positivamente en la intención de emprender de los estudiantes universitarios latinoamericanos. Estos hallazgos contribuyen a una mejor comprensión del rol de la educación en emprendimiento en términos de los antecedentes de la intención y proporcionan evidencia de la Teoría del Comportamiento Planificado de una gran muestra en una región emergente.

Originalidad

la Teoría del Comportamiento Planificado es uno de los marcos teóricos más importantes para explicar la intención emprendedora. Sin embargo, en los países de América Latina, la investigación de calidad se ve obstaculizada por la falta de datos y medidas válidas. Por lo tanto, el trabajo agrega valor al observar la percepción del aprendizaje de los programas de educación en emprendimiento y su relación con los antecedentes de la intención. Asimismo, validando las dimensiones de la Teoría del Comportamiento Planificado y su relación con la intención emprendedora, considerando una amplia muestra de estudiantes universitarios latinoamericanos.

Article
Publication date: 29 July 2014

Inés Rueda Sampedro, Ana Fernández‐Laviada and Angel Herrero Crespo

Based on the Theory of Planned Behaviour, the purpose of this paper is to analyse the influence of the advantages and disadvantages of entrepreneurship surrounding the…

1718

Abstract

Purpose

Based on the Theory of Planned Behaviour, the purpose of this paper is to analyse the influence of the advantages and disadvantages of entrepreneurship surrounding the entrepreneurial intention on a university context.

Design/methodology/approach

To test the hypothesis it is used a quantitative research. With a structural equations approach, it is explored the psychological mechanisms that could affect to the entrepreneurial intentions of university students.

Findings

The results obtained show that the advantages related to entrepreneurship, in particular personal rewards, influence positively on the entrepreneurial attitude. However, the disadvantages, in particular economic aspects, have a negative effect. Additionally, the authors test that the gender and the academic training have a moderate effect on the variables which influence on the entrepreneurial intention.

Originality/value

This paper contributes to the literature on entrepreneurship in two important aspects. First, it goes into detail about the influence that perceived advantages and disadvantages of starting a new business has on entrepreneurial intentions. Second, the authors examine relevant and special collective, university students that try to decide their professional future and, hence, it is a critical period to decide the startup of a new business.

Propósito

Con la Teoría de Comportamiento Planificado como marco de referencia este trabajo analiza la influencia de las ventajas e inconvenientes asociados al emprendimiento sobre la intención emprendedora en un contexto universitario.

Diseño/metodología

Para la contrastación empírica de las hipótesis planteadas se realiza una investigación de naturaleza cuantitativa mediante la cual se exploran los mecanismos psicológicos que podrían guiar las intenciones de emprendimiento de los estudiantes universitarios.

Resultados

Los resultados obtenidos ponen de manifiesto que las ventajas asociadas al emprendimiento, en especial las recompensas personales, influyen positivamente en la actitud emprendedora, mientras que los inconvenientes asociados al emprendimiento, y en particular los aspectos económicos, ejercen un efecto negativo. Asimismo, se constata que el sexo y los estudios cursados tienen un efecto moderador en las variables que afectan a la intención emprendedora.

Originalidad/Valor

El presente trabajo aporta dos contribuciones fundamentales a la literatura sobre emprendimiento. Por un lado, profundiza en la comprensión de la influencia que tienen en la decisión de emprender las percepciones de los individuos respecto a las ventajas e inconvenientes de crear un negocio propio. Por otro lado, se examina un colectivo de especial relevancia en el ámbito del emprendimiento, como son los estudiantes universitarios, que se encuentran en situación de encaminar su futuro profesional y, por tanto, en un momento crítico para la decisión de crear una empresa propia.

Article
Publication date: 1 January 2003

Jörg Frehse

European hotels, which tend to be individual businesses, have a hard time resisting the continued globalization pressure. In order to survive the fierce international competition…

Abstract

European hotels, which tend to be individual businesses, have a hard time resisting the continued globalization pressure. In order to survive the fierce international competition, Europe's hotel business needs to offer their potential customers an added value that they do not receive from hotel chains. The author shows how European hotels can prevail by developing international service competencies.

Details

Tourism Review, vol. 58 no. 1
Type: Research Article
ISSN: 1660-5373

Article
Publication date: 1 January 1983

J. Mazanec

Evolution of Micro‐Models. Unlike the overall development in consumer research, specialized modeling of tourist behavior mainly occurred on the aggregate level. Macroeconomic…

Abstract

Evolution of Micro‐Models. Unlike the overall development in consumer research, specialized modeling of tourist behavior mainly occurred on the aggregate level. Macroeconomic demand or gravity and trip‐generation models are well known among scholars of tourism (Archer 1976, Vanhove 1979) while the individual tourist decision process has not been a subject of great priority. Modeling on the disaggregate level apart from some exceptions in travel behavior and mode selection (Tybout and Hauser 1981; Barff, Mackay and Olshavsky 1982) rarely exceeds the standard technique of flow‐charting. Gallichan (1976) and Go (1981) offer typical examples of ad hoc defined stages in the tourist decision sequence.

Details

The Tourist Review, vol. 38 no. 1
Type: Research Article
ISSN: 0251-3102

Article
Publication date: 13 July 2023

Saida Dammak and Manel Jmal Ep Derbel

The present work aimed to present the perception of Tunisian professionals towards companies engaged in social responsibility practices and describe the tax evasion strategies of…

Abstract

Purpose

The present work aimed to present the perception of Tunisian professionals towards companies engaged in social responsibility practices and describe the tax evasion strategies of socially responsible Tunisian companies following the coronavirus disease 2019 (COVID-19) pandemic (COVID-19) shock.

Design/methodology/approach

A survey was sent to 119 Tunisian tax administration auditors. Data analysis methods principal component analysis (PCA) and regression analysis were used. The data were collected through a questionnaire after the general containment of Tunisia from September 2020 to February 2021. These quantitative data were analysed using processing software (STATA).

Findings

Professionals of the tax authorities, particularly those in charge of the audit mission, aim for corporate profitability from the perspective of stakeholders that seek to integrate ethics and social responsibility into companies and consider employee morale a top priority. The results show that highly ethical and socially responsible professionals are far from practising aggressive strategies. Thus, an auditor from the tax administration is far from engaging in social responsibility to justify fraudulent acts. During the COVID-19 period, the role of these professionals was to prevent and detect fraud in the tax sector to fight corruption and investigate taxes based on sound regulations.

Research limitations/implications

The results are consistent with optimal taxation theory, which postulates that a tax system should be chosen to maximise a social welfare function subject to a set of constraints. Professionals seek to make taxation much simpler for taxpayers by providing advice and consultation to manage tax obligations. The minimisation of tax or the play of tax values requires expertise in the field to respect legal constraints. Therefore, these professionals play a crucial role in tax collection, as the professionals' advice and suggestions can influence taxpayers' decision-making.

Practical implications

In recent years, academic researchers, policy makers and the public have become increasingly interested in corporate tax evasion behaviour. At the same time, companies are under increasing pressure to integrate CSR into the companies' decision-making processes, which has led to increased academic interest in CSR. Opportunistic tax minimisation reduces state resources and funds needed for government programmes to improve the social welfare of the entire community. This study represents an overriding concern not only for legal and tax authorities and companies, but also for shareholders and stakeholders.

Originality/value

The authors' study contributes to the existing literature by determining the state of play on corporate social responsibility (CSR) practices amongst Tunisian tax authorities' professionals. In Tunisia, an executive of the tax authorities in charge of the verification mission is required to verify the proper application of the accounting and tax legislation in force, follow up on tax control operations on declared taxes and validate the sincerity of the accounts. This study focussed on the tax evasion of companies engaged in social responsibility practices according to the judgements of Tunisian tax authorities' auditors during the global COVID-19 pandemic.

Details

Journal of Applied Accounting Research, vol. 25 no. 2
Type: Research Article
ISSN: 0967-5426

Keywords

Article
Publication date: 14 December 2022

Antonio Marín-García, Irene Gil-Saura, Maria-Eugenia Ruiz-Molina and Maria Fuentes-Blasco

The study of sustainability in retail has experienced an exponential interest in recent years as a result of greater awareness on the part of consumers of the negative effects of…

Abstract

Purpose

The study of sustainability in retail has experienced an exponential interest in recent years as a result of greater awareness on the part of consumers of the negative effects of the current way of producing and consuming on society and the environment. This work examines the heterogeneous evaluation based on behavioural variables in retail trade and how consumer perceptions towards sustainable practices implemented in stores can influence the overall store equity.

Design/methodology/approach

The authors propose a theoretical model based on the literature, tested through a mixed regression model in a sample of 510 customers of food retail establishments.

Findings

The dimensions of sustainability are postulated as driving forces of brand equity towards the retail establishment. Specifically, social sustainability shows a greater impact on consumer perception, being the main factor in the development of the store's brand equity. Furthermore, the analysis of unobserved heterogeneity identifies three latent classes in which the effects of perceptions on sustainable retail activities vary across consumer segments.

Originality/value

The study analyses in a single model the effect of sustainability dimensions on store equity from the consumer's perspective, analysing the differences between these relationships as a consequence of the unobserved heterogeneity of consumers.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 3
Type: Research Article
ISSN: 0959-0552

Keywords

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