Search results

The purpose of this study is to provide an integrated model to explain the simultaneous impact of gastronomy and destination attractiveness on tourist behaviour.

A cross-sectional survey was conducted in Melaka and Penang, Malaysia, targeting international tourists. Structural equation modelling analysis was used to examine and explain the relationships hypothesized in the proposed model.

The fit indices indicated the model structure was satisfactory. Examination of the specific paths in the model indicated that gastronomy attractiveness was positively associated with destination attractiveness and tourist behaviour. Meanwhile, the effect of tourists’ variegated gastronomy affection on the perceived attractiveness of a destination and the area’s gastronomy produced mixed results.

The study contributed to the theoretical understanding of two important theories which are recreation specialization and attitude in the context of gastronomy tourism. The linkages in the model were empirically supported by statistical analyses.

The varying degrees of gastronomy affection amongst tourists can be used as an input to examine tourist behaviour within the gastronomy tourism context while simultaneously highlighting the importance of gastronomy to tourist destinations.

The findings of this study are also deemed to assist destination marketers who observe that tourists have become more demanding in search of unique experiences offered by destinations. Based on the hypothesized model, tourists’ past gastronomy experience was a superior predictor than gastronomy involvement and knowledge on perceived gastronomy attractiveness which sequentially elevate tourist’s perceived destination attractiveness.

The study provided an integrated model for predicting tourist behaviour using tourists’ gastronomy affection.

A general point of commitment theory is that the more individuals behave in a certain way toward an entity, the more attractive they feel toward that entity. The main purpose of this study is to investigate whether an individual’s perceived attractiveness toward a tourist destination is enhanced by the number of actual visits to each different attraction within the destination, being controlled by satisfaction.

In doing so, data were collected from 613 individuals at major tourist attractions and traffic centers in Daejeon Metropolitan City, South Korea. Hierarchical multiple regression was used to examine the findings, and the conclusions drawn indicate that there is a statistically significant relationship between the number of visits to different attractions and the perceived attractiveness of the destination, as well as the interaction effect between the number of visits to different attractions and satisfaction.

The results are supported by literature in the area of commitment theory, in which various authors state that attitudes are evoked by behaviors. Further examination of the findings and conclusions drawn are described in this paper.

This mechanism should strategically be applied to practical implications to provide more accessible routes to a destination and a networking system. When visitors engage in a community in various ways, they are more likely to continue to engage in a community because they do not prefer to have intangible or tangible costs associated with disengagement.

This paper is the first application of the concept of commitment traced from its original psychological theory to the field of tourism. The effort justification paradigm of commitment theory postulates that if individuals work or study hard toward a specific goal, they gradually perceive the goal as attractive. This study found that the aforementioned paradigm shift is expanded to various types of behaviors, including that involving travel. This paper contributes to an in-depth understanding of the original commitment theory and its application to tourism.

The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.

To test the suggested research model, 271 genuine on-site questionnaires were gathered.

Immersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.

This study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.

As per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction.

利用拓展的认知-情感-意动理论, 本研究旨在提出和测试一个将沉浸感、感知吸引力、幸福感和行为意图联系起来的模型。

本研究收集线下有效样本271份。

本研究发现沉浸对感知吸引力和幸福感有正向影响。本研究还提出感知吸引力和幸福感在沉浸感和游客满意度之间的关系中起中介作用。

本研究还为目的地营销人员提供有用的营销和管理启示, 以提高游客满意度。

这是探索沉浸感如何影响游客满意度的机制的研究首批研究之一。

Este estudio tiene como objetivo proponer y probar un modelo que vincula la inmersión, el atractivo percibido, la felicidad, la satisfacción y la intención de comportamiento basado en el modelo cognitivo-afectivo-conativo (CAC) extendido.

Se recogieron un total de 271 cuestionarios in situ válidos para probar el modelo de investigación propuesto.

Se encontró que la inmersión afecta positivamente el atractivo y la felicidad percibidos. También se propone que el atractivo percibido y la felicidad median la relación entre la inmersión y la satisfacción del turista.

Este estudio también proporciona implicaciones útiles de marketing y gestión para que los comercializadores de destinos mejoren la satisfacción del turista.

Este es el primer estudio que explora el mecanismo detrás de cómo la inmersión influye en la satisfacción del turista.

The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior, namely, Islamic belief and practice. First, the purpose of this study is to shed light on how Islamic belief affects the Islamic practice of Muslim travelers. Second, it verifies the effects of Islamic practice on halal destination attributes and destination attractiveness. Third, this study also identifies halal destination attributes that affect destination attractiveness, functional value and emotional value. Fourth, it further explores the effects of destination attractiveness on both functional value and emotional value. Finally, this study examines how both functional value and emotional value affect revisit intention.

The respondents of this study are Muslim travelers who visited one of the four favorite halal destinations in Indonesia from 2019 to 2020. Using purposive sampling methods, this study successfully collected responses from 317 respondents, and then the data were analyzed using structural equation modeling.

The results of this study demonstrate, first, Islamic belief positively and significantly affects Islamic practice. Second, Islamic practice positively and significantly impacts halal destination attributes and destination attractiveness. Third, halal destination attributes positively and significantly affect destination attractiveness, as well as both functional value and emotional value. Fourth, destination attractiveness positively and significantly impacts both functional value and emotional value. Finally, this study that found only emotional value positively and significantly impacts revisit intention, while functional value does not successfully increase revisit intention.

This study contributes to the crucial aspects of Muslim travelers’ behavior based on the fundamental of Islamic teaching include Islamic belief and practice. Moreover, this framework also contributes to the explain Muslim travelers revisit intention to halal destination using the means-ends theory.

This study aims to explore the impact of tourists’ perceptions of two rural destination attractiveness dimensions on tourists’ environmentally responsible behavioral intentions (ERBI). Further, the mediating effects of tourists’ green self-identity on the relationship between the perception of rural destination attractiveness and ERBI are investigated.

This study collected survey data from 188 tourists who had visiting experiences in rural attractions located in the Guangdong Province of China. Partial least squares structural equation modeling (PLS-SEM) was used to test the proposed hypotheses.

The results found that rural destination specialty fresh food attractiveness perceived by tourists was positively associated with their ERBI. Moreover, tourists’ green self-identity positively mediated the perception of rural destination attractiveness and ERBI.

This study explains how the tourists’ perceptions of two rural destination attractiveness dimensions influence their ERBI. By exploring the mediating role of tourists’ green self-identity, this study also emphasizes the transforming mechanism from tourists’ perceived experience to their ERBI. The study provides insights into nature-based tourism destination management and sustainability practices.

The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how halal destination attributes affect destination attractiveness. Hence, it identifies the influence of halal destination attributes on perceived value, including functional and emotional value. It also verifies the effect of destination attractiveness on both functional value and emotional value. Finally, this framework verifies the effect of functional value and emotional value on revisit intention.

This study collects data from visitors who have visited a halal destination located in three cities of Central Java Province in the past two years (2019–2020) using purposive sampling methods. A total of 314 respondents participated in this study and the data are analyzed by using structural equation modeling.

The result showed that halal destination attributes positively and significantly impact destination attractiveness. Moreover, halal destination attributes positively and significantly affect both functional and emotional value. Destination attractiveness positively and significantly affects functional value, as well as emotional value. Concerning the effect of functional value and emotional value on revisit intention, only emotional value positively and significantly affects revisit intention while functional value does not.

This study contributes to city tourism by elucidating halal destination attributes based on the means-ends theory. The results of this study reported the importance of halal destination attributes and the role of halal destination attractiveness and emotional value in enhancing Muslim travelers’ revisit intention to halal destination.

This study aims to extend the theory of planned behaviour (TPB) to develop finer understanding about tourist’s attitude and intention towards visiting a politically unstable and conflict-ridden destination such as Kashmir.

A research instrument adapted from previous studies is administered on 490 tourists. The data collected is subjected to exploratory factor analysis followed by structural equation modelling using SPSS and AMOS. The study tests and validates a more robust behavioural prediction model grounded on the TPB.

The results of the study found that the tourists’ destination choice intention in a politically sensitive area such as Jammu and Kashmir is collectively determined by perceived destination attractiveness, perceived destination image, familiarity with place, media exposure and perceived value. However, quite interestingly, perceived risk and attitude were found to be insignificant determinants of choice intentionality.

The study empirically validates extended TPB to predict tourist behaviour in a politically sensitive setting. Furthermore, the study provides vital inputs to the destination managers, policy makers and practitioners to develop strategies to enhance destination image and attractiveness. Although the study provides critical insights into the tourist’s decision-making process, nonetheless, certain limitations, such as restricted geographical approach, convenience sampling and ignoring the inter-group variations, warrant attention.

The study is essentially a pioneering effort in applying an integrated TPB model in determining destination choice intentionality in a politically sensitive region of Jammu and Kashmir. The region has the potential to be one of the best destinations in the world. Therefore, studying the tourist perceptions and attitudes and intention towards Kashmir could help the local government and other destination management organizations in charting future courses of action.

本研究旨在扩展计划行为理论（TPB）, 以便更深入地了解游客对以克什米尔为例的政治动荡、冲突不断型旅游目的地的态度和意向。

基于以往研究, 本文修订开发了适用于本研究的研究工具, 并据此采集了490个游客样本。运用SPSS软件和AMOS软件, 本研究对样本数据进行了结构方程建模, 并以此进行探索性因子分析。本研究检验并验证了基于计划行为理论（TPB）的更有力的行为预测模型。

研究发现对于查谟和克什米尔这类政治敏感的目的地, 游客的目的地选择意向由目的地感知吸引力、目的地感知形象、感知价值、媒体曝光度和游客对地方的熟悉程度共同决定。研究还有一项有趣的发现：感知风险和态度对游客的目的地选择意向的影响并不显著。

研究实证检验了扩展计划行为理论对政治敏感环境下游客行为的预测作用, 为目的地管理人员、政策制定人员和从业人员等提升目的地形象和吸引力提供了重要参考。然而, 尽管本研究揭示了游客的决策行为过程, 但研究结论仍受限于以下几点：单一的地理研究方法、方便抽样法、忽视了群体间的差异。

本文开创性地利用扩展的计划行为理论模型研究游客对政治敏感地区——查谟和克什米尔的选择意向。克什米尔地区有潜力成为全球最佳的旅游目的地之一, 因此研究游客对该地区的感知、态度和意向对于当地政府和其他管理组织制定未来的行动方案具有重要意义。

Este estudio se centra en extender la teoría del comportamiento planificado para una mejor comprensión de la actitud y la intención de los turistas de visitar un destino políticamente inestable y conflictivo como Kashmir.

Se administró un cuestionario adaptado de estudios previos a 490 turistas. Los datos recogidos se analizaron mediante análisis factorial exploratorio seguido de un modelo de ecuaciones estructurales mediante SPSS y AMOS. El estudio prueba y valida un modelo de predicción de comportamiento más robusto basado en la Teoría del Comportamiento Planificado (TPB).

Los resultados del estudio muestran que la intención de elección del destino en un área políticamente sensible como Jammu y Kashmir está determinada conjuntamente por el atractivo percibido del destino, la imagen percibida del destino, la familiaridad con el lugar, la exposición a los medios y el valor percibido. Sin embargo, el riesgo percibido y la actitud resultaron ser determinantes no significativos de la intencionalidad de elección.

El estudio valida empíricamente la TPB ampliada para predecir el comportamiento de los turistas en un entorno políticamente sensible. Además, el estudio proporciona información relevante a los gestores de destinos, los responsables políticos y los profesionales para desarrollar estrategias que mejoren la imagen y el atractivo de los destinos. Aunque el estudio proporciona una visión crítica del proceso de toma de decisiones del turista, ciertas limitaciones, como el enfoque geográfico restringido, el muestreo de conveniencia y el hecho de ignorar las variaciones intergrupales, merecen atención.

La investigación presenta un esfuerzo pionero en la aplicación de un modelo TPB integrado que determina la intencionalidad de la elección del destino en una región políticamente sensible de Jammu y Kashmir. La región tiene potencial para ser uno de los mejores destinos del mundo. Por consiguiente, el estudio de las percepciones, actitudes e intención de los turistas hacia Kashmir podría ayudar al gobierno local y a otras organizaciones de gestión de destinos a trazar acciones futuras.

The purpose of this study was to provide a holistic view of exhibition destination attractiveness by examining perceptions of two of the three key stakeholders (exhibition organizers and visitors) and contrasting them with those of exhibitors.

This research used a mixed method approach, collecting 535 responses from visitors attending nine business-to-business exhibitions in four major cities in China via structured surveys. In addition, eight in-depth interviews with CEOs/owners of leading global and Chinese exhibition companies were conducted.

The findings revealed that exhibitors may go almost anywhere where there is potential for successful business. In contrast, visitors prefer exhibition destinations with good accessibility to minimize travel time and an attractive leisure environment that offers a degree of enjoyment in addition to taking care of business. A destination’s “economic environment” and “cluster effects” were comparatively less important to them. Organizers were cognizant of these differences, contributing to their reluctance in taking large-scale, branded exhibitions to second-tier destinations, despite considerable efforts by these cities to improve their infrastructure.

This study offers practical guidelines for destination administrators and exhibition organizers with regard to evaluating destination resources for long-term exhibition development.

In contrast to prior studies, this research identifies significant differences in perceptions of exhibition destination attractiveness among all three key industry stakeholders. It also presents a persuasive case for the need to clearly differentiate between the attractiveness of a destination for attracting/hosting exhibitions versus conventions, rather than approaching the subject from a more generic meetings, incentives, conferences, and exhibitions (MICE) segment/business events perspective.

This study aims to examine how the telepresence of tourists using immersive technology affects responsible travel behaviour at natural heritage sites by exploring the role of feelings.

This study proposed a conceptual model that was empirically tested. Data was collected through online and offline surveys from 672 respondents who used AR/VR while visiting the natural heritage sites. PLS-SEM was used to analyze the data using SmartPLS 4.0.

The findings of this study highlight how feelings are processed as information when tourists are exposed to immersive technologies. These feelings, in addition to perceived value and destination attractiveness, affect responsible travel behaviour.

This study adds to the literature by offering insights concerning the tourists’ feelings related to responsible travel that can be evoked by getting involved in the virtual worlds. The findings suggest how managers can use immersive technology-based campaigns to promote responsible travel at natural heritage sites.

The literature does not elucidate the role of feelings and its dimensions (emotions and metacognitive experience) in explaining the effect of immersive technology in evoking responsible travel behaviour in the context of tourism. The current study addresses this gap and extends prior research by theorizing that feelings-as-information is the missing link between why tourists behave in a certain way, given a specific immersive stimulus.

Most studies of destination brand images have been conducted from the perspective of the leisure tourist. This study identifies brand images from a business tourist perspective (people visiting destinations for business meetings, incentive events, conferences and exhibitions) and tests their relationship with perceived quality and commercial criteria.

Data on the brand image attributes associated with 15 UK destinations promoting themselves as business tourism centres were collected via repertory grid analysis from a sample of 25 organisations using business tourism facilities. A self‐completion questionnaire was used to measure managers’ ratings of the perceived quality of each destination and the commercial criteria used to select a destination. The data were analysed using content analysis, exploratory factor analysis and correlation analysis.

The content analysis identified eight clusters of brand image attributes. Subsequent factor analysis identified three underlying dimensions – overall destination attractiveness, functionality, and ambience. While all three were correlated with perceived quality, commercial criteria were dominated by a destination's functional rather than ambience attributes.

The results of the study provide a more informed and systematic basis on which to develop a destination's business tourism positioning strategy by providing a framework for selecting relevant brand image attributes.