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Article
Publication date: 9 August 2022

Qiuxiang Zhou, Yongjian Pu and Chun Su

This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through…

Abstract

Purpose

This study primarily aims to investigate the indirect and direct effects of cultural heritage rejuvenation experience quality on tourists' revisiting intention through memorable tourism experiences and destination image in the context of cultural heritage tourism.

Design/methodology/approach

A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 461 participants.

Findings

The results indicated that the cultural heritage rejuvenation experience quality exerted a significant positive impact on memorable tourism experiences. Destination image and memorable tourism experiences positively correlated with tourists' revisiting intention. Destination image and memorable tourism experiences partially mediated the correlation between cultural heritage rejuvenation experience quality and revisiting intention.

Originality/value

The study shows that it is meaningful to include memorable tourism experiences and destination image in tourism destination quality–loyalty models and confirms that the cultural heritage rejuvenation experience quality should be viewed as crucial aspects of marketing strategies aimed at improving memorable tourism experiences, destination image, and revisiting intention.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 15 October 2021

Abhijeet Vikramaditya Tiwari, Naval Bajpai, Deependra Singh and Vishal Vyas

This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of…

Abstract

Purpose

This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of hedonism as physical environment, shopping at the destination, service quality, personalisation and exclusivity that influence MTE. The relationship of hedonism factors with revisit intention is also investigated in light of the mediation of MTE between them.

Design/methodology/approach

For this study, a sample of 600 tourists is collected by using the convenience sampling technique. The collected data is analysed by using the confirmatory factor analysis-structural equation modelling approach.

Findings

The empirically validated model recommends the significant relationships between the hedonism elements and revisits intention with the mediating effect of MTE. The findings suggest that tourists who positively perceive hedonism attributes are more likely to have positive MTEs, and they revisit the destination.

Originality/value

This research study examines the relationship of hedonism determinants with MTE of the tourists leading to their revisit intention for a tourism destination. It helps to understand MTE as the main component to affect tourists’ revisit intention for a destination and make sustainable tourism.

Details

International Journal of Tourism Cities, vol. 8 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 17 May 2021

Juliana Juliana, Febika Fitrian Putri, Neni Sri Wulandari, Udin Saripudin and Ropi Marlina

This study aims to investigate the influence of Muslim tourist perceived value (MTPV) on Muslim millennials’ intention to revisit Bandung (Indonesia) with customer…

Abstract

Purpose

This study aims to investigate the influence of Muslim tourist perceived value (MTPV) on Muslim millennials’ intention to revisit Bandung (Indonesia) with customer satisfaction as an intervening variable.

Design/methodology/approach

Using quantitative methods, this study analyzed responses to a questionnaire distributed to 250 respondents from all over Indonesia. To test the hypothesis, the data were analyzed through Path Analysis using SPSS 24.I software.

Findings

The results suggest that MTPV has a significant effect on revisit intention to the city. This finding affirms that Islamic values and customer satisfaction are very important in encouraging millennial Muslims to revisit Bandung (Indonesia).

Practical implications

To increase Muslim millennials’ intention to revisit Bandung (Indonesia), tourist perceived value and satisfaction are central factors. The government's role is central in promoting halal tourism through various platforms, such as social media, seminars, workshops inter alia to increase MTPV and satisfaction rate toward the city. In addition, stakeholders in tourism sector should raise the awareness to support and encourage halal tourism through certifications of halal products and tourism services, and view halal tourism as a promising sector of tourism.

Originality/value

This study is the first to study the effects of Muslim tourists perceived value on revisit intention of millennial Muslims to Bandung (Indonesia) with customer satisfaction as an intervening variable. This study reveals the strengths and weaknesses of the perceived value of Muslim tourists in influencing millennial Muslims to revisit the city.

Details

Journal of Islamic Marketing, vol. 13 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 29 November 2018

Milad Kalantari Shahijan, Sajad Rezaei and Muslim Amin

The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived…

1717

Abstract

Purpose

The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit intention. Thus, the attributes of an effective cruise-marketing strategy in formulating consumer’s recreational experiences are examined.

Design/methodology/approach

A total of 287 questionnaires were collected and structural equation modelling technique was used to analyse data obtained from cruise travellers.

Findings

The empirical results indicated that service convenience and cruisers’ experience significantly influence perceived overall cruisers’ satisfaction and revisit intention, whereas perceived overall cruise value influences perceived overall cruisers’ satisfaction but not cruisers’ revisit intention. Furthermore, empirical assessments support that service convenience is a higher-order model (reflective-reflective) consisting of decision convenience, access convenience, transaction convenience, benefit convenience and post-benefit convenience.

Originality/value

This research is among ongoing attempts that have been carried out regarding the qualities of cruise satisfaction and revisits intention and uncovers recreational experiences to propose an effective cruise-marketing strategy.

Details

International Journal of Quality & Reliability Management, vol. 35 no. 10
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 4 October 2019

Mahafuz Mannan, Nusrat Chowdhury, Priodorshine Sarker and Riasat Amir

The purpose of this study is to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of dining restaurants in a…

1890

Abstract

Purpose

The purpose of this study is to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of dining restaurants in a holistic approach, taking Bangladesh as a unit of analysis.

Design/methodology/approach

The research design was cross-sectional. Data were collected from 30 dining restaurants in Dhaka city, Bangladesh. The proposed model was tested using partial least square structural equation modeling with a sample size of 600 respondents.

Findings

The antecedents of customer satisfaction (i.e. service quality, food quality, atmospherics, other customers and perceived value/price) were found to have significant positive effects on customer satisfaction. Customer satisfaction and restaurant reputation were found to have significant positive effects on revisit intention, while variety seeking tendency was found to have a significant negative effect on revisit intention. Trust was found to partially mediate the customer satisfaction-revisit intention and restaurant reputation-revisit intention relationships.

Originality/value

This study is among the first to provide a holistic approach toward the crucial antecedents of customer satisfaction (i.e. service quality, food quality, atmospherics, other customers and perceived value) and revisit intention (i.e. customer satisfaction, variety seeking tendency, trust and restaurant reputation) in one structural equation model, and investigated their interrelationships in the context of dining restaurants. To the authors’ knowledge, this is the first study that has investigated the mediating role of trust between the customer satisfaction-revisit intention and restaurant reputation-revisit intention relationships in the context of dining restaurants. From a market-specific context, this the first study to investigate and link the examined variables in the context of Bangladeshi dining restaurants.

Details

Journal of Modelling in Management, vol. 14 no. 4
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 30 September 2019

Andriani Kusumawati, Humam Santosa Utomo, Suharyono Suharyono and Sunarti Sunarti

The purpose of this paper is to examine the effect of sustainability on word-of-mouth (WoM) intention and revisit intention, with environmental awareness as a moderator…

Abstract

Purpose

The purpose of this paper is to examine the effect of sustainability on word-of-mouth (WoM) intention and revisit intention, with environmental awareness as a moderator. This study was carried out in one of the tourist destinations in Indonesia, namely, Bali.

Design/methodology/approach

The population in this study was foreign tourists visiting Bali. This study uses non-probability sampling with a purposive sampling technique and uses inferential statistics. Inferential statistics was used to test the sample data on the effect of sustainability on WoM intention and revisit intention. The statistical tool used is warp-partial least square.

Findings

Effect of sustainability on WoM intention is that the higher perception of foreign tourists in the sustainability assessment will increase the WoM intention of foreign tourists. Contrarily, lower perception of foreign tourists on sustainability assessment will lower the WoM intention of foreign tourists. Effects of sustainability on revisit intention is that the higher perception of foreign tourists in the sustainability assessment will increase the revisit intention of foreign tourists. Contrarily, the lower perception of foreign tourists in sustainability assessment will lower the revisit intention of foreign tourists. Environmental awareness moderating the effects of sustainability on revisit intention is that the higher the environmental awareness of foreign tourists visiting Bali, the stronger the influence of sustainability on revisit intention. Contrarily, the lower environmental awareness of foreign tourists visiting Bali will lower the effect of sustainability on revisit intention.

Originality/value

Destination sustainability research from the perspective of tourists has not been conducted up to the behavior intention, and research is still limited to tourist satisfaction. Research that connects destination sustainability with trust, WoM intention and revisit intention has not been found yet. WoM intention and revisit intention provide a clearer picture than behavioral intention; therefore, this study focuses on WoM intention and revisit intention variables. Destination sustainability research has not been combined with destination quality as an exogenous variable that is able to predict more precisely tourist satisfaction and behavioral intention. Research has not been found on environmental awareness in relation to the sustainability variable and behavior intention. The studies that have been carried out only focus on the effect of environmental awareness on the behavior intention (Gao et al., 2016), and the research has not yet linked it to sustainability.

Details

Management of Environmental Quality: An International Journal, vol. 31 no. 1
Type: Research Article
ISSN: 1477-7835

Keywords

Book part
Publication date: 26 November 2021

Fangli Hu and Han Shen

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of…

Abstract

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

Article
Publication date: 25 April 2022

Ghada Talat Alhothali, Felix Mavondo and Islam Elgammal

In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be…

Abstract

Purpose

In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be maximized if the government is successful in attracting current pilgrims and influence their future intention to revisit the country as tourists. Hence, the purpose of this paper is to measure pilgrims’ revisit intentions to understand more about the possibility of their potential contribution towards the Saudi tourism and hospitality industry in the evolving circumstances.

Design/methodology/approach

This paper uses configuration theory to identify the “ideal” type of the pilgrims and compares this to the rest to establish if they differ and if that difference matters. Data were collected from 278 visitors to the Holy Mosque in Makkah, Saudi Arabia, to perform Umrah.

Findings

The findings show that a large deviation from the “ideal pilgrim” is negatively related to revisiting intentions and dissemination of positive word of mouth (PWOM).

Research limitations/implications

The development of profiles gives a better understanding of organizations or people across several dimensions looked at holistically. Fundamental to the theory is that there are only a limited number of configurations that achieve optimal performance (however defined).

Originality/value

The analytical approach adopted in this paper leads to achieving verbal and statistical correspondence in tests of “gestalts”. The interest is in establishing whether this difference matters to intentions to revisit and providing PWOM.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 15 February 2022

Huike Shi, Yaping Liu, Tafazal Kumail and Liurong Pan

This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the…

Abstract

Purpose

This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships are also investigated.

Design/methodology/approach

Based on the stimulus–organism–response theory, a structural equation model was constructed to test the relationships among the study variables. The original data was obtained using a questionnaire survey method from domestic tourists who have traveled to Guilin in China.

Findings

The findings revealed that brand equity and brand authenticity not only positively and directly affect revisit intention but also have an indirect influence on revisit intention through the mediating role of tourist satisfaction. Destination familiarity positively moderates the direct influence of brand equity on revisit intention. Furthermore, brand authenticity significantly and positively affects brand equity.

Practical implications

The findings of this study provide a certain enlightenment for brand marketing and tourist destination management.

Originality/value

This study reveals the impact path of brand equity and brand authenticity on revisit intention, compensating for the lack of attention on impact mechanism among them. This study proves the impact of brand authenticity on destination brand equity. This compensates for the deficiencies that ignore possible antecedents affecting destination brand equity and the impact of brand authenticity on brand equity in the context of tourism destination. This study also confirms the specific dimensions of brand equity and brand authenticity in the context of Chinese tourism destinations in response to the current controversy.

旅游目的地品牌资产、品牌真实性与重游意愿: 游客满意度的中介作用与目的地熟悉度的调节作用

摘要

研究目的

本研究致力于探究旅游目的地品牌资产、品牌真实性与重游意愿之间的关系。本文也研究了游客满意度在这些关系中所起的中介作用以及目的地熟悉度的调节作用。

设计/方法/手段

本文以刺激-机体-反应理论为基础, 通过构建结构方程模型来对变量之间的关系进行检验。原始数据是通过问卷调查法从曾在桂林旅游的国内游客中获得。

研究发现

目的地品牌资产和品牌真实性在直接正向影响重游意愿的同时, 还通过游客满意度的中介作用来间接影响重游意愿。目的地熟悉度在品牌资产对重游意愿的直接影响中起着正向调节作用。此外, 目的地品牌真实性对品牌资产起着显著正向影响。

原创性/价值

本研究揭示了目的地品牌资产与品牌真实性对重游意愿的影响路径, 弥补了对其中影响机制关注不足的缺陷。本研究证实了旅游目的地背景下品牌真实性对品牌资产的具体影响, 弥补了现有文献较少关注影响目的地品牌资产的可能前因以及旅游目的地背景下品牌真实性对品牌资产具体影响的不足。此外, 本研究以中国旅游目的地为研究背景, 证实了品牌资产与品牌真实性的具体维度, 回应了当前的争议。

实际意义

本研究结论对旅游目的地品牌营销与管理提供一定的启示。

Valor de marca de destino turístico, autenticidad de marca y voluntad de volver a visitar:El papel mediador de la satisfacción del turista y el papel moderador de la familiaridad con el destino

Resumen

Propósito

este estudio tiene como objetivo explorar las relaciones entre el valor de la marca de destino, la autenticidad de la marca y la intención de volver a visitar. También se investiga el papel mediador de la satisfacción del turista y el papel moderador de la familiaridad con el destino en estas relaciones.

Diseño/metodología/enfoque

con base en la teoría Estímulo-Organismo-Respuesta, se construye un modelo de ecuación estructural para probar las relaciones entre las variables de investigación. Los datos originales se obtienen mediante el método de encuesta por cuestionario de turistas nacionales que han viajado a Guilin en China.

Hallazgos

los hallazgos revelaron que el valor y la autenticidad de la marca no solo afectan positiva y directamente la intención de volver a visitar, sino que también tienen una influencia indirecta en la intención de volver a visitar a través del papel mediador de la satisfacción del turista. La familiaridad con el destino modera positivamente la influencia directa del valor de la marca en la intención de volver a visitar. Además, la autenticidad de la marca afecta de manera significativa y positiva al valor de la marca.

Originalidad/valor

este documento revela el camino del impacto del valor de marca y la autenticidad de la marca en la intención de volver a visitar, compensando la falta de atención al mecanismo de impacto entre ellos. Este trabajo demuestra el efecto de la autenticidad de la marca en el valor de la marca del destino, que compensa las deficiencias que ignoran los posibles antecedentes que afectan el valor de la marca del destino y el impacto de la autenticidad de la marca en el valor de la marca en el contexto del destino turístico. Este estudio también confirma las dimensiones específicas del valor de marca y la autenticidad de la marca en el contexto del destino turístico chino, respondiendo a la controversia actual.

Implicaciones practices

los hallazgos de este documento proporcionan cierta iluminación para el marketing de marca y la gestión de destinos turísticos.

Article
Publication date: 7 September 2021

Iddrisu Mohammed, Mahmoud Abdulai Mahmoud and Robert Ebo Hinson

Utilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image…

Abstract

Purpose

Utilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists to revisit moderated by safety and security within the tourism sector.

Design/methodology/approach

The study was cross-sectional in nature and used the quantitative research approach with questionnaires for the collection of data. In total, 392 international tourists were purposively sampled from the departure hall of Kotoka International Airport. The data gathered were analysed using Structural Equation Modeling (SEM).

Findings

The findings revealed that heritage brand image, perceived quality and value had positive significant effects on the intentions of tourists to revisit. Nevertheless, heritage brand awareness had a negative insignificant impact on intentions to revisit. Safety and security significantly moderate the relationship between heritage brand equity and the intentions of international tourists to revisit.

Research limitations/implications

The Ghana tourism industry should increase the activities that will create more awareness, to generate the interest of potential tourists within the international community. Such initiatives can increase the likelihood of the destination being visited. In addition, policymakers must guarantee that associated government entities, as well as other stakeholders, work together within the tourism industry to promote safety and security.

Originality/value

This study adds to the ongoing discussions in the hospitality and tourism industry by providing a comprehensive overview of brand equity in heritage tourism, operationalised as heritage brand equity dimensions.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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