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Article
Publication date: 11 March 2021

Yaping Liu, Huike Shi, Yinchang Li and Asad Amin

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents'…

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Abstract

Purpose

This study aims to explore the factors influencing the post-pandemic intentions of Chinese residents to participate in outbound travel. The mechanism by which residents' perception of the coronavirus disease (COVID-19) influenced their outbound travel intentions are studied.

Design/methodology/approach

This study developed an extended theory of planned behavior (TPB) model and used structural equations to analyze data received from 432 questionnaires. Responses were obtained through a combination of online surveys and a traditional paper-based distribution of questionnaires.

Findings

Results showed that attitude, subjective norms, perceived behavioral control and past outbound travel behavior have significant positive effects on post-pandemic outbound travel intentions. Although the perception of COVID-19 directly and negatively influences outbound travel intentions, it also has an indirect influence on outbound travel intentions through the mediating effect of non-pharmaceutical interventions. The authors also found that risk tolerance has a negative moderating effect on the direct impact of residents' perception of COVID-19 on their travel intentions.

Practical implications

The findings can serve as a reference for formulating appropriate tourism development policies by government agencies, tourism management departments and tourism enterprises in destination countries.

Originality/value

This study developed an extended TPB model by adding more constructs into the TPB model. Compared with the original TPB model, the extended TPB model has better explanatory power of post-pandemic travel intentions. The study also provides evidence for the applicability of the TPB model in studying travel intentions within the context of major public health emergencies and has expanded the application scope of the TPB model.

新冠肺炎疫情后中国居民出境旅游意愿的影响因素研究······································——基于疫情感知的扩展TPB模型

摘要

研究目的

本研究致力于探索新冠肺炎疫情后(以下简称“疫情”)中国居民出境旅游意愿的影响因素, 以及疫情感知对出境旅游意愿的作用机制。

设计/方法/手段

本文以TPB理论为基础, 通过构建扩展TPB模型, 并利用结构方程对432份问卷进行数据分析。问卷通过网络发放与传统纸质问卷调研相结合的方式获得。

研究发现

态度、主观规范、感知行为控制及过去出境旅游行为对中国居民疫情后出境旅游意愿具有显著正向影响; 疫情感知在直接负向影响出境旅游意愿的同时, 还通过非药物干预行为的中介作用间接影响出境旅游意愿; 在疫情感知对出境旅游意愿的直接影响中, 风险容忍度起着负向调节作用。

实际意义

研究结果对旅游目的地政府、旅游管理部门及旅游企业制定相应旅游发展政策具有一定前瞻性参考价值。

原创性/价值

本文通过在原始TPB模型的基础上加入更多变量, 进而构建了扩展TPB模型。与原始模型相比, 扩展TPB模型对疫情蔓延背景下中国居民疫情后出境旅游意愿有着更好的解释力和预测力。本文证实了在突发重大公共卫生事件背景下TPB模型对于研究旅游意愿的适用性, 扩展了TPB模型的应用范围。

Investigación sobre los factores que influyen en la voluntad de viajar al extranjero de los residentes chinos después de la nueva epidemia de neumonía coronaria: un modelo extendido de TPB basado en la percepción de la epidemia

Resumen

Propósito

Este estudio tiene como objetivo explorar los factores que influyen en las intenciones posteriores a la pandemia de los residentes chinos de participar en viajes al extranjero. Se estudia el mecanismo por el cual la percepción de los residentes sobre la enfermedad por coronavirus (COVID-19) influyó en sus intenciones de viajar al extranjero.

Diseño/metodología/enfoque

Este estudio tiene como objetivo explorar los factores que influyen en la intención de viaje de salida de los residentes chinos después de la pandemia, en particular el mecanismo por el cual la percepción de los residentes de COVID-19 influyó en sus intenciones de viaje de salida.

Hallazgos

Los resultados mostraron que la actitud, las normas subjetivas, el control conductual percibido y el comportamiento de viajes de ida y vuelta en el pasado tienen efectos positivos significativos sobre la intención de viajar de ida después de la pandemia. Si bien la percepción de COVID-19 influye directamente de forma negativa en la intención de viaje de ida, también influye indirectamente en la intención de viaje de ida a través del efecto mediador de las intervenciones no farmacéuticas. También encontramos que la tolerancia al riesgo tiene un efecto moderador negativo sobre el impacto directo de la percepción de los residentes sobre el COVID-19 en la intención de viaje.

Implicaciones prácticas

Nuestros hallazgos se pueden utilizar como referencia para las agencias gubernamentales, los departamentos de gestión del turismo y las empresas turísticas en los países de destino en la formulación de políticas de desarrollo turístico adecuadas.

Originalidad/valor

Este estudio desarrolló un modelo TPB extendido agregando más constructos en el modelo TPB. En comparación con el modelo TPB original, el modelo TPB extendido tiene un mejor poder explicativo de las intenciones de viaje posteriores a una pandemia en el contexto de una pandemia. Este estudio también proporcionó evidencia de la aplicabilidad del modelo TPB para estudiar las intenciones de viaje en el contexto de las principales emergencias de salud pública y amplió el ámbito de aplicación del modelo TPB.

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Article
Publication date: 13 January 2021

Miao Wang, Jianfeng Cai and Hina Munir

Drawing on the social cognition theory, the purpose of this research is to explore how selected individual and organizational determinants, namely individual academic…

Abstract

Purpose

Drawing on the social cognition theory, the purpose of this research is to explore how selected individual and organizational determinants, namely individual academic output (AO) and previous commercialization experience, organizational scientific reputation and entrepreneurial support policies (ESPs) influence their broadly-defined academic entrepreneurial intentions, involving spin-off intention (SOI), patenting and licensing intention (PLI), contract research and consulting intention (CCI) through theory of planned behaviour (TPB) modelling.

Design/methodology/approach

The current research constructs the framework by combining reciprocal determinism in the social cognition theory with TPB. To testify the hypotheses, partial least squares structural equational modelling (PLS–SEM) technique with 272 observations from Chinese universities was utilized.

Findings

The findings show that academic-related determinants, namely individual AO and organizational reputation (OR), are more likely to influence academic scientists' SOI through TPB modelling, while entrepreneurial-related determinants in terms of individual previous commercialization experience (PCE) and ESPs in higher education organizations are more influential for promoting behavioural intention to all kinds of academic entrepreneurship activities through TPB modelling. The more formal academic entrepreneurship involvement (engaging in creating spin-offs) is better explained through TPB modelling, especially the continuous mediating effects of subjective norms and entrepreneurial attitude and perceived behavioural control are more effective on spin-off activities. In addition, subjective norms are more influential in mediating relationships between individual or organizational antecedents and academic entrepreneurial intentions in the Chinese context.

Originality/value

Combining the social cognition theory and TPB, this study first investigated how individual intentions to engage in broadly-defined academic entrepreneurial activities are promoted through TPB modelling. The results, relating to the divergence of different determinants shaping different academic entrepreneurial intentions through various paths in TPB modelling, will provide insight into university managers and policymakers to improve academic entrepreneurship engagement in the Chinese context.

Details

European Journal of Innovation Management, vol. 24 no. 2
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 30 May 2020

Tuyet-Mai Nguyen

Two psychological models, the theory of reasoned action (TRA) and the theory of planned behaviour (TPB) are the most common theories used to understand knowledge sharing…

Abstract

Purpose

Two psychological models, the theory of reasoned action (TRA) and the theory of planned behaviour (TPB) are the most common theories used to understand knowledge sharing behaviour. However, the empirical results are inconclusive on whether TRA and TPB can provide reasonable prediction of knowledge sharing attitude, intention and behaviour. Therefore, the purpose of this study is to conduct a review of these models in knowledge sharing.

Design/methodology/approach

This study reviews 63 papers to provide a comprehensive picture of these models in knowledge sharing.

Findings

Two main trends of modification were shown in the studies examining these models. Research gaps were identified as a guideline for future researchers to investigate potential moderators and examine these models from the participants’ perspective.

Originality/value

The model serves as a roadmap for future researchers and managers considering their strategy to enhance knowledge sharing.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 51 no. 4
Type: Research Article
ISSN: 2059-5891

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Article
Publication date: 30 June 2020

Ai Na Seow, Yuen Onn Choong, Krishna Moorthy and Chee Keong Choong

Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by…

Abstract

Purpose

Few studies have adopted social psychology theories to understand the medical tourism decision-making process. The purpose of this study is to fill the said gap by suggesting the adoption of two social cognition models: the theory of planned behaviour (TPB) and protection motivation theory (PMT), to predict medical tourism behavioural intention, as well as compare their predictive power by integrating TBP and PMT in a single model.

Design/methodology/approach

A quantitative method has been adopted. There were 265 international tourists from various regions who visited Malaysia (one of the main medical tourism players in Asia), who were asked to complete the survey questionnaire. Data was analysed using the partial least squares structural equation modelling technique.

Findings

The results of this study provided support and validated the well-developed research models of TPB and PMT. Although PMT appears to be a more concrete and specific framework, the TPB model results have a slight advantage. TPB results emphasised the important roles of attitude, subjective norms and perceived behavioural control in developing behavioural intentions, and thus directly linked to the development of pull marketing strategies. PMT results emphasised the important roles of perceived threats and coping appraisal of health care in developing push strategies for medical tourism.

Originality/value

The research illustrates the need for rigorous examination of the ability of behavioural theories. The findings can aid in scrutinising their shortcomings and their readiness to modify, integrate and enhance in a more constructive manner when they address the health-education interventions, especially in a medical tourism context.

目的

很少有研究采用社会心理学理论来理解医疗旅游的决策过程。这项研究的目的是通过建议采用两种社会认知模型(计划行为理论(TPB)和保护动机理论(PMT))来填补上述空白。通过将TBP和PMT集成到一个模型中, 预测医疗旅游行为意愿并比较其预测能力。

设计/方法/方法

采用定量方法。样本包括265名访问了马来西亚(亚洲主要的医疗旅游公司之一)的国际游客, 他们被邀请填写调查问卷。研究使用偏最小二乘结构方程建模技术分析数据。

结果

这项研究的结果支持并验证了TPB和PMT完善的研究模型。尽管PMT似乎是一个更具体的框架, 但TPB模型结果却有一点优势。TPB模型的结果强调了态度, 主观规范和感知的行为控制在形成行为意愿中的重要作用, 因此直接与拉动式营销策略的发展相关。 PMT结果强调了感知到的威胁和对医疗保健的应对评估在制定医疗旅游推动策略中的重要作用。

独创性/价值

该研究阐述了严格检验行为理论能力的必要性。当研究结果针对健康教育干预措施时, 尤其是在医疗旅游领域, 这些发现可以帮助审查它们的缺点以及它们是否准备好以更具建设性的方式进行修改, 整合和改善。

关键词

医疗旅游, 游客的行为意愿, 保护动机理论, 计划行为理论, 模型比较, 马来西亚

文章类型

研究论文

Propósito

Pocos estudios han adoptado teorías de psicología social para comprender el proceso de toma de decisiones de turismo médico. El objetivo de esta investigación es llenar dicho vacío sugiriendo la adopción de dos modelos de cognición social: la teoría del comportamiento planificado (TPB) y la teoría de la motivación de protección (PMT), para predecir la intención conductual del turismo médico y comparar su poder predictivo integrando TBP y PMT en un solo modelo.

Diseño/Metodología/Enfoque

se ha adoptado un método cuantitativo. Hubo 265 turistas internacionales de diversas regiones que visitaron Malasia (uno de los principales actores del turismo médico en Asia) a quienes se les pidió que completaran el cuestionario de la encuesta. Los datos se analizaron utilizando la técnica de modelado de ecuaciones estructurales de mínimos cuadrados parciales.

Resultados

Los resultados de este estudio brindaron apoyo y validaron los modelos de investigación bien desarrollados de TPB y PMT. Aunque PMT parece ser un marco más concreto y específico, los resultados del modelo TPB tienen una ligera ventaja. Los resultados del TPB enfatizaron los roles importantes de las actitudes, las normas subjetivas y el control conductual percibido en el desarrollo de las intenciones conductuales y, por lo tanto, directamente vinculados con el desarrollo de estrategias de marketing pull. Los resultados de PMT enfatizaron los roles importantes de las amenazas percibidas y la evaluación de la atención médica en el desarrollo de estrategias de empuje para el turismo médico.

Originalidad/Valor

La investigación ilustra la necesidad de un examen riguroso de la capacidad de las teorías conductuales. Los hallazgos pueden ayudar a analizar sus deficiencias y su disposición a modificar, integrar y mejorar de una manera más constructiva cuando abordan las intervenciones de educación sanitaria, especialmente en un contexto de turismo médico.

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Article
Publication date: 25 July 2019

Mark Tucker, Christine Jubb and Chee Jin Yap

The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking…

Abstract

Purpose

The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions and assist in understanding their bank satisfaction.

Design/methodology/approach

This research issue was investigated using a mixed methods approach, incorporating both qualitative and quantitative methods. Convenience sampling was used. Factor analysis and logistic regression were used to ascertain the relevance of the TPB in explaining student banking intentions.

Findings

Using factor analysis, perceived behavioural control was shown to be the key determinant in explaining student banking intentions. Using a logistic regression, the TPB was shown to have strong application in predicting customer satisfaction with all three of its constructs significant, but weaker application for predicting the likelihood of a bank switch, with subjective norms and attitude significant, and even less for the likelihood of recommending the bank to a friend, with only perceived behavioural control significant.

Research limitations/implications

The use of an online survey which limits the pool of respondents to internet users, together with the sample size, limit the generalisability of findings.

Practical implications

Banks can better target and understand the drivers that influence both student banking intentions and customer satisfaction. This knowledge will allow banks to better attract and retain student customers.

Originality/value

Provides insight to and a better understanding of how the TPB can explain and predict student banking intentions. This study fills a gap in the literature by concentrating on student banking behaviour in Australia, a substantial segment of bank customers that has received little research.

Details

International Journal of Bank Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0265-2323

Keywords

Content available
Article
Publication date: 8 January 2019

Hina Munir, Cai Jianfeng and Sidra Ramzan

The purpose of this paper is to extend the existing literature on entrepreneurial intentions (EIs) by employing the integrated model of personality traits and the theory…

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3985

Abstract

Purpose

The purpose of this paper is to extend the existing literature on entrepreneurial intentions (EIs) by employing the integrated model of personality traits and the theory of planned behavior (TPB). It further examines the mediating role of TPB’s dimensions between personality traits and EIs of final-year university students in two diverse economies: China and Pakistan.

Design/methodology/approach

The paper uses a survey method for data collection, administered both in electronic and paper form. The authors use structural equation modeling and the partial least square (PLS) method on a sample of 1,016 students and present PLS path modeling, mediation analysis and multigroup analysis.

Findings

Results reveal several differences regarding personality traits and TPB on EIs across the two countries. The impact of TPB was positive and significant in both countries; however, TPB demonstrated more explaining power in China’s student sample. Using three personality traits (risk-taking propensity, proactive personality and internal locus of control) as antecedents to TPB, the results reveal a stronger influence of personality traits among Chinese students. The mediation of three dimensions of TPB also revealed differences between country samples.

Originality/value

This is the first study of its kind to compare and contrast the differences between EIs in terms of personality and the determinants of planned behavior among university students in two diverse economies. The integrated model is original, supports both TPB and personality factors and provides a valuable perspective through its findings on two culturally diverse Asian countries. By applying the model in two different cultures, this study distinguishes the results for the two economies from those conducted in other economies.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 25 no. 3
Type: Research Article
ISSN: 1355-2554

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Article
Publication date: 21 October 2013

Barbara Mullan, Cara Wong, Emily Kothe and Carolyn Maccann

Breakfast consumption is associated with a range of beneficial health outcomes including improved overall diet quality, lower BMI, decreased risk of chronic disease, and…

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2196

Abstract

Purpose

Breakfast consumption is associated with a range of beneficial health outcomes including improved overall diet quality, lower BMI, decreased risk of chronic disease, and improved cognitive function. Although there are many models of health and social behaviour, there is a paucity of research utilising these in breakfast consumption and very few studies that directly compare these models. This study aims to compare the theory of planned behaviour (TPB) and the health action process approach (HAPA) in predicting breakfast consumption.

Design/methodology/approach

University students (N=102; M=19.5 years) completed a questionnaire measuring demographics, TPB and HAPA motivational variables, and intentions. Behaviour and HAPA volitional variables were measured four weeks later.

Findings

Using structural equation modelling, it was found that the TPB model was a superior fit to the data across a range of model indices compared to the HAPA. Both models significantly predicted both intentions and behaviour at follow up; however, the TPB predicted a higher proportion of the variance in breakfast consumption (47.6 per cent) than the HAPA (44.8 per cent). Further, the volitional variables did not mediate the intention-behaviour gap, and the data were not an adequate statistical fit to the model compared to the TPB.

Research limitations/implications

The results support the use of the TPB and show that some aspects of the HAPA are useful in predicting breakfast consumption, suggesting that risk perception and self-efficacy be targeted in interventions to increase behaviour. The volitional variables did not appear to mediate breakfast consumption indicating that intention is still the strongest predictor, at least in this behaviour.

Originality/value

The current study is the first to compare the TPB and HAPA in predicting breakfast consumption.

Details

British Food Journal, vol. 115 no. 11
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 20 June 2016

Sergey Yuzhanin and David Fisher

The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and…

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2473

Abstract

Purpose

The theory of planned behaviour (TPB) considers the interrelationship between such concepts as beliefs, attitudes, norms, intentions and behaviour (Ajzen, 1991; Ajzen and Fishbein, 1975). Based on a review of academic sources, this paper aims to analyse the efficacy of the TPB for predicting people’s intentions when choosing a travel destination.

Design/methodology/approach

Surprisingly, only 15 studies were identified that used TPB to predict the choice of travel destination, though the theory has been used in other areas of tourism analysis.

Findings

Mixed results were found in the studies. Therefore, the adequacy of the TPB for predicting travellers’ intentions of choosing a destination may be questioned. However, there is nothing in the TPB suggesting that all the constructs of the model must contribute equally, significantly and simultaneously to behavioural intentions.

Originality/value

To achieve a more comprehensive understanding of the intentions in question, the TPB model may have to be extended to suit different settings. The decision-making process of choosing a destination is a complicated one; therefore, researchers’ attention should not only consider travellers’ intentions but also the direct effect of intentions on the actual behaviour.

Details

Tourism Review, vol. 71 no. 2
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 8 June 2015

Teodor Sommestad, Henrik Karlzén and Jonas Hallberg

This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and…

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2090

Abstract

Purpose

This paper aims to challenge the assumption that the theory of planned behaviour (TPB) includes all constructs that explain information security policy compliance and investigates if anticipated regret or constructs from the protection motivation theory add explanatory power. The TPB is an established theory that has been found to predict compliance with information security policies well.

Design/methodology/approach

Responses from 306 respondents at a research organization were collected using a questionnaire-based survey. Extensions in terms of anticipated regret and constructs drawn from the protection motivation theory are tested using hierarchical regression analysis.

Findings

Adding anticipated regret and the threat appraisal process results in improvements of the predictions of intentions. The improvements are of sufficient magnitude to warrant adjustments of the model of the TPB when it is used in the area of information security policy compliance.

Originality/value

This study is the first test of anticipated regret as a predictor of information security policy compliance and the first to assess its influence in relation to the TPB and the protection motivation theory.

Details

Information & Computer Security, vol. 23 no. 2
Type: Research Article
ISSN: 2056-4961

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Article
Publication date: 25 January 2019

Hossein G.T. Olya, Pourya Bagheri and Mustafa Tümer

This study aims to present a unique perspective on the application of the theory of planned behaviour (TPB) in the context of the green lodging industry via…

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1295

Abstract

Purpose

This study aims to present a unique perspective on the application of the theory of planned behaviour (TPB) in the context of the green lodging industry via configurational modelling of three TPB dimensions in formulating hotel visitors’ behavioural responses. Attitude towards behaviour, subjective norms and perceived behavioural control are the three indicators of TPB used to predict guests’ continued intention to use and recommend green hotels on Cyprus, a Mediterranean island with a fragile ecological system.

Design/methodology/approach

A questionnaire-based survey is used to evaluate the study’s objectives. A total of 320 guests of green hotels were approached between June and July 2017 and invited to participate. Among them, 260 valid cases were obtained and used for data analysis. The structural model was tested using structural equation modelling (SEM), the configurational model was assessed using the fuzzy-set qualitative comparative analysis (fsQCA) and the necessary predictor was evaluated using the necessary condition analysis (NCA).

Findings

The SEM results revealed that attitudes regarding behaviour increased the continued intention to visit and recommend green hotels. Similarly, subjective norms enhanced the guests’ desired behavioural responses. Perceived behavioural control boosted their continued intention to visit, but this was insufficient for predicting green hotel guests’ intention to recommend. The fsQCA results indicated that two causal models explained the conditions of both high and low levels of behavioural responses. The NCA results showed that attitude towards behaviour was the only necessary condition of the two expected behavioural responses.

Originality/value

Several previous studies have tried to modify, decompose or merge the TPB to provide theoretical support for proposed conceptual models indicating visitors’ behaviours. Beyond such attempts, pragmatic analytical approaches (e.g. set-theoretic method) should be applied to present a comprehensive perspective on the association of TPB indicators in decoding the complexity of customers’ behaviours. To the best of the authors’ knowledge, this study is among the first in hospitality research to use three TPB indicators and three analytical approaches to extend the knowledge of guests’ behaviours related to green hotels.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

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