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1 – 10 of over 4000Quee-Ling Leong, Shahrim Ab Karim, Khairil Wahidin Awang and Ainul Zakiah Abu Bakar
The purpose of this study is to provide an integrated model to explain the simultaneous impact of gastronomy and destination attractiveness on tourist behaviour.
Abstract
Purpose
The purpose of this study is to provide an integrated model to explain the simultaneous impact of gastronomy and destination attractiveness on tourist behaviour.
Design/methodology/approach
A cross-sectional survey was conducted in Melaka and Penang, Malaysia, targeting international tourists. Structural equation modelling analysis was used to examine and explain the relationships hypothesized in the proposed model.
Findings
The fit indices indicated the model structure was satisfactory. Examination of the specific paths in the model indicated that gastronomy attractiveness was positively associated with destination attractiveness and tourist behaviour. Meanwhile, the effect of tourists’ variegated gastronomy affection on the perceived attractiveness of a destination and the area’s gastronomy produced mixed results.
Research limitations/implications
The study contributed to the theoretical understanding of two important theories which are recreation specialization and attitude in the context of gastronomy tourism. The linkages in the model were empirically supported by statistical analyses.
Practical implications
The varying degrees of gastronomy affection amongst tourists can be used as an input to examine tourist behaviour within the gastronomy tourism context while simultaneously highlighting the importance of gastronomy to tourist destinations.
Social implications
The findings of this study are also deemed to assist destination marketers who observe that tourists have become more demanding in search of unique experiences offered by destinations. Based on the hypothesized model, tourists’ past gastronomy experience was a superior predictor than gastronomy involvement and knowledge on perceived gastronomy attractiveness which sequentially elevate tourist’s perceived destination attractiveness.
Originality/value
The study provided an integrated model for predicting tourist behaviour using tourists’ gastronomy affection.
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Xin Jin and Karin Weber
The purpose of this study was to provide a holistic view of exhibition destination attractiveness by examining perceptions of two of the three key stakeholders (exhibition…
Abstract
Purpose
The purpose of this study was to provide a holistic view of exhibition destination attractiveness by examining perceptions of two of the three key stakeholders (exhibition organizers and visitors) and contrasting them with those of exhibitors.
Design/methodology/approach
This research used a mixed method approach, collecting 535 responses from visitors attending nine business-to-business exhibitions in four major cities in China via structured surveys. In addition, eight in-depth interviews with CEOs/owners of leading global and Chinese exhibition companies were conducted.
Findings
The findings revealed that exhibitors may go almost anywhere where there is potential for successful business. In contrast, visitors prefer exhibition destinations with good accessibility to minimize travel time and an attractive leisure environment that offers a degree of enjoyment in addition to taking care of business. A destination’s “economic environment” and “cluster effects” were comparatively less important to them. Organizers were cognizant of these differences, contributing to their reluctance in taking large-scale, branded exhibitions to second-tier destinations, despite considerable efforts by these cities to improve their infrastructure.
Practical implications
This study offers practical guidelines for destination administrators and exhibition organizers with regard to evaluating destination resources for long-term exhibition development.
Originality/value
In contrast to prior studies, this research identifies significant differences in perceptions of exhibition destination attractiveness among all three key industry stakeholders. It also presents a persuasive case for the need to clearly differentiate between the attractiveness of a destination for attracting/hosting exhibitions versus conventions, rather than approaching the subject from a more generic meetings, incentives, conferences, and exhibitions (MICE) segment/business events perspective.
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Nicoletta Fadda and Jens Fyhn Lykke Sørensen
The purpose of this paper is to contribute to the understanding of successful business performance among accommodation firms by focusing on entrepreneurial orientation (EO) and…
Abstract
Purpose
The purpose of this paper is to contribute to the understanding of successful business performance among accommodation firms by focusing on entrepreneurial orientation (EO) and destination attractiveness.
Design/methodology/approach
A web-based e-mail survey was undertaken in the Sardinian accommodation sector in 2012. The sample included 224 accommodation firms and analyses were performed using ordered logit regressions.
Findings
The results suggest no differential impact of EO on sales and profit depending on the attractiveness of the location in which the accommodation firm operates. Both EO and destination attractiveness were found to exert independent positive effects on firm performance. Furthermore, EO was found to have a larger effect on firm performance than destination attractiveness.
Research limitations/implications
The study mainly considered hotels and camping accommodations in Sardinia. Additional investigations across accommodation types and geographic contexts are needed.
Practical implications
The findings suggest that accommodation firms should focus on implementing entrepreneurial activities and not only, as frequently happens, concentrate on selecting attractive destinations in which to conduct their business. Moreover, the findings also suggest that accommodation firms that are located in less attractive areas may produce good performance if they are managed with an EO. Finally, training programs should be developed to improve the entrepreneurial abilities of accommodation managers.
Originality/value
The specific topics of this paper have been understudied. The findings hold practical implications for entrepreneurs and managers who are involved in the accommodation sector.
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Li Ding and Caifen Jiang
This study aims to explore the impact of tourists’ perceptions of two rural destination attractiveness dimensions on tourists’ environmentally responsible behavioral intentions…
Abstract
Purpose
This study aims to explore the impact of tourists’ perceptions of two rural destination attractiveness dimensions on tourists’ environmentally responsible behavioral intentions (ERBI). Further, the mediating effects of tourists’ green self-identity on the relationship between the perception of rural destination attractiveness and ERBI are investigated.
Design/methodology/approach
This study collected survey data from 188 tourists who had visiting experiences in rural attractions located in the Guangdong Province of China. Partial least squares structural equation modeling (PLS-SEM) was used to test the proposed hypotheses.
Findings
The results found that rural destination specialty fresh food attractiveness perceived by tourists was positively associated with their ERBI. Moreover, tourists’ green self-identity positively mediated the perception of rural destination attractiveness and ERBI.
Originality/value
This study explains how the tourists’ perceptions of two rural destination attractiveness dimensions influence their ERBI. By exploring the mediating role of tourists’ green self-identity, this study also emphasizes the transforming mechanism from tourists’ perceived experience to their ERBI. The study provides insights into nature-based tourism destination management and sustainability practices.
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This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based…
Abstract
Purpose
This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature.
Design/methodology/approach
This article aims to test the relationship between expected attractiveness-satisfaction-loyalty for international adventure tourists visiting Tanzania. The proposed model is based on travel consumer behavior theoretical constructs extracted from the literature.
Findings
The findings for overall model differed from the moderating factors of high risk, low risk, first-time visit and repeat visit. Also, the results are interesting when satisfaction is tested as a mediator.
Practical implications
Practitioners could consider the fact that repeat visits may change tourists’ perceptions toward destination and may even increase their inclination to take on risks. This may impact innovation of consumer products in tourism. Also, policy makers could benefit on how loyalty programs can be developed to increase performance.
Originality/value
The study offers specific strategic recommendations toward different groups of tourists (i.e. first-time, repeat visitors, risk averse, risk seeking) and proposes logic for setting up a loyalty program as a long-term strategy for success.
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The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior…
Abstract
Purpose
The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior, namely, Islamic belief and practice. First, the purpose of this study is to shed light on how Islamic belief affects the Islamic practice of Muslim travelers. Second, it verifies the effects of Islamic practice on halal destination attributes and destination attractiveness. Third, this study also identifies halal destination attributes that affect destination attractiveness, functional value and emotional value. Fourth, it further explores the effects of destination attractiveness on both functional value and emotional value. Finally, this study examines how both functional value and emotional value affect revisit intention.
Design/methodology/approach
The respondents of this study are Muslim travelers who visited one of the four favorite halal destinations in Indonesia from 2019 to 2020. Using purposive sampling methods, this study successfully collected responses from 317 respondents, and then the data were analyzed using structural equation modeling.
Findings
The results of this study demonstrate, first, Islamic belief positively and significantly affects Islamic practice. Second, Islamic practice positively and significantly impacts halal destination attributes and destination attractiveness. Third, halal destination attributes positively and significantly affect destination attractiveness, as well as both functional value and emotional value. Fourth, destination attractiveness positively and significantly impacts both functional value and emotional value. Finally, this study that found only emotional value positively and significantly impacts revisit intention, while functional value does not successfully increase revisit intention.
Originality/value
This study contributes to the crucial aspects of Muslim travelers’ behavior based on the fundamental of Islamic teaching include Islamic belief and practice. Moreover, this framework also contributes to the explain Muslim travelers revisit intention to halal destination using the means-ends theory.
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Banasree Dey, Jones Mathew and Chin Chee-Hua
Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay…
Abstract
Purpose
Rural homestays have emerged as an interesting option for tourists. This study aims to assess the role of destination attractiveness factors and travel motivations in homestay choice. The moderating role of need for uniqueness towards enhancing these relationships is also examined.
Design/methodology/approach
A survey of 201 Indian tourists who had visited rural homestays in the Uttarakhand state of India was conducted. Data were analyzed using SPSS and WarpPLS, based on structural equation modelling approach.
Findings
Results indicate that two destination attractiveness factors – (a) cultural and rural attractions and (b) destination location and transportation – have a significant association with rural homestay choice. Further, need for uniqueness enhances the relationship between natural attractions and choosing rural homestays.
Originality/value
Although there are several studies on rural homestays, there is scant research on the factors influencing the choice of rural homestays from a tourists’ perspective. Besides, studies on rural homestay tourism have not assessed the role of need for uniqueness in influencing such choices. The implications of the study for destination marketers, homestay operators and owners are discussed which would hopefully aid in attracting discerning tourists to the rural homestays to such regions.
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The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how…
Abstract
Purpose
The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how halal destination attributes affect destination attractiveness. Hence, it identifies the influence of halal destination attributes on perceived value, including functional and emotional value. It also verifies the effect of destination attractiveness on both functional value and emotional value. Finally, this framework verifies the effect of functional value and emotional value on revisit intention.
Design/methodology/approach
This study collects data from visitors who have visited a halal destination located in three cities of Central Java Province in the past two years (2019–2020) using purposive sampling methods. A total of 314 respondents participated in this study and the data are analyzed by using structural equation modeling.
Findings
The result showed that halal destination attributes positively and significantly impact destination attractiveness. Moreover, halal destination attributes positively and significantly affect both functional and emotional value. Destination attractiveness positively and significantly affects functional value, as well as emotional value. Concerning the effect of functional value and emotional value on revisit intention, only emotional value positively and significantly affects revisit intention while functional value does not.
Originality/value
This study contributes to city tourism by elucidating halal destination attributes based on the means-ends theory. The results of this study reported the importance of halal destination attributes and the role of halal destination attractiveness and emotional value in enhancing Muslim travelers’ revisit intention to halal destination.
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Seohee Chang and Paul Stansbie
A general point of commitment theory is that the more individuals behave in a certain way toward an entity, the more attractive they feel toward that entity. The main purpose of…
Abstract
Purpose
A general point of commitment theory is that the more individuals behave in a certain way toward an entity, the more attractive they feel toward that entity. The main purpose of this study is to investigate whether an individual’s perceived attractiveness toward a tourist destination is enhanced by the number of actual visits to each different attraction within the destination, being controlled by satisfaction.
Design/methodology/approach
In doing so, data were collected from 613 individuals at major tourist attractions and traffic centers in Daejeon Metropolitan City, South Korea. Hierarchical multiple regression was used to examine the findings, and the conclusions drawn indicate that there is a statistically significant relationship between the number of visits to different attractions and the perceived attractiveness of the destination, as well as the interaction effect between the number of visits to different attractions and satisfaction.
Findings
The results are supported by literature in the area of commitment theory, in which various authors state that attitudes are evoked by behaviors. Further examination of the findings and conclusions drawn are described in this paper.
Practical implications
This mechanism should strategically be applied to practical implications to provide more accessible routes to a destination and a networking system. When visitors engage in a community in various ways, they are more likely to continue to engage in a community because they do not prefer to have intangible or tangible costs associated with disengagement.
Originality/value
This paper is the first application of the concept of commitment traced from its original psychological theory to the field of tourism. The effort justification paradigm of commitment theory postulates that if individuals work or study hard toward a specific goal, they gradually perceive the goal as attractive. This study found that the aforementioned paradigm shift is expanded to various types of behaviors, including that involving travel. This paper contributes to an in-depth understanding of the original commitment theory and its application to tourism.
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Fangxuan (Sam) Li, Yuanyuan Shang and Qianqian Su
The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the…
Abstract
Purpose
The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.
Design/methodology/approach
To test the suggested research model, 271 genuine on-site questionnaires were gathered.
Findings
Immersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.
Research limitations/implications
This study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.
Originality/value
As per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction.
目的
利用拓展的认知-情感-意动理论, 本研究旨在提出和测试一个将沉浸感、感知吸引力、幸福感和行为意图联系起来的模型。
设计/方法
本研究收集线下有效样本271份。
发现
本研究发现沉浸对感知吸引力和幸福感有正向影响。本研究还提出感知吸引力和幸福感在沉浸感和游客满意度之间的关系中起中介作用。
研究意义
本研究还为目的地营销人员提供有用的营销和管理启示, 以提高游客满意度。
创意/价值
这是探索沉浸感如何影响游客满意度的机制的研究首批研究之一。
Propósito
Este estudio tiene como objetivo proponer y probar un modelo que vincula la inmersión, el atractivo percibido, la felicidad, la satisfacción y la intención de comportamiento basado en el modelo cognitivo-afectivo-conativo (CAC) extendido.
Diseño/metodología/enfoque
Se recogieron un total de 271 cuestionarios in situ válidos para probar el modelo de investigación propuesto.
Hallazgos
Se encontró que la inmersión afecta positivamente el atractivo y la felicidad percibidos. También se propone que el atractivo percibido y la felicidad median la relación entre la inmersión y la satisfacción del turista.
Limitaciones/implicaciones de la investigación
Este estudio también proporciona implicaciones útiles de marketing y gestión para que los comercializadores de destinos mejoren la satisfacción del turista.
Originalidad/valor
Este es el primer estudio que explora el mecanismo detrás de cómo la inmersión influye en la satisfacción del turista.
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