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Each culture is defined by norms, beliefs and values which influence and complicate individual thoughts and actions. Cultural intelligence (CQ) is a novel concept that reflects the ability of individuals of certain cultures to adapt to the general conditions of a different society. This study aims to explore the relationship between CQ and technology adoption in the form of intention to use the internet.

This quantitative empirical study, based on data from a questionnaire completed by 201 university students, proposes three models to analyse the direct, indirect and moderating influence of the CQ on intention to use the internet.

The study reveals that CQ has an indirect influence on the intention to use the internet.

Most research to date has focused on analysing the influence of CQ in the cross-cultural field. This work contributes to the development of the concept of CQ as a decisive factor in a globalised world and analyses its impact on the internet, a tool that is fundamental at all levels.

Cada cultura posee unas normas, creencias y valores que la definen, lo que influye en el pensamiento y acciones de los individuos que la componen y dificulta el ajuste entre las mismas. Derivado de esto, la inteligencia cultural (CQ) es un concepto novedoso que refleja la capacidad que tienen los individuos de una determinada cultura de adaptarse a las condiciones generales de otra sociedad diferente. En este estudio, se explora la relación existente entre la CQ y la adopción tecnológica en la intención de uso de Internet.

La muestra está conformada por 201 estudiantes universitarios y los datos fueron recolectados a través de cuestionario. Se realizó un estudio empírico cuantitativo, proponiéndose tres modelos para analizar la influencia de manera directa, indirecta y como factor moderador de la CQ sobre la intención de uso de Internet.

El estudio revela que la CQ influye indirectamente sobre la intención de uso de Internet.

La mayoría de las investigaciones hasta el momento se han centrado en analizar la influencia de la CQ en el ámbito cross- cultural. Este trabajo contribuye al desarrollo del concepto CQ como un factor decisivo en el mundo globalizado y analiza su impacto en una herramienta fundamental a todos los niveles como Internet.

This paper aims to examine the relationship between individual bicultural identity and attitudes toward diversity. The authors also theorize and test the mechanism through which individual bicultural identity will be more likely to result in positive attitudes toward diversity.

The authors collected survey data drawing from two different samples and two different measures of attitudes toward diversity. To test the hypotheses, the authors conducted structural equation modeling analyses.

The authors found that individual bicultural identity increases positive attitudes toward diversity and cultural intelligence partially mediates this relationship. Individual bicultural identity increases positive attitudes to others not necessarily known to us.

The authors integrate the cultural intelligence framework and the common in-group identity model in assessing the role of cultural intelligence in both individual bicultural identity and attitudes toward diversity.

Analizamos la relación entre la identidad individual bicultural y las actitudes hacia la diversidad. También discutimos y probamos los mecanismos a través de los cuales, es más probable que una identidad individual bicultural se asocie con una actitud positiva respecto a la diversidad.

Recopilamos encuestas con dos muestras distintas y usando dos medidas diferentes de actitudes en torno a la diversidad. Para probar las hipótesis, llevamos a cabo un análisis del modelo de ecuaciones estructurales.

Encontramos que la identidad individual bicultural aumenta las actitudes positivas hacia la diversidad y que la inteligencia cultural parcialmente media esta relación. La identidad individual bicultural aumenta las actitudes positivas hacia las demás personas, que no necesariamente conocemos.

Integramos el marco de la inteligencia cultural y el modelo de identidad común en grupo para evaluar el rol de la inteligencia cultural tanto en la identidad individual bicultural como en las actitudes en torno a la diversidad.

Examinamos a relação entre a identidade bicultural individual e as atitudes em relação à diversidade. Além disto, teorizamos e testamos o mecanismo através do qual a identidade bicultural individual terá maior probabilidade de levar a atitudes positivas em relação à diversidade.

Coletámos dados de pesquisa a partir de duas amostras diferentes e duas medidas diferentes de atitudes em relação à diversidade. A fim de testar as hipóteses, realizamos análises de modelagem de equações estruturais.

Descobrimos que a identidade bicultural individual acrescenta as atitudes positivas em relação à diversidade, e que a inteligência cultural medeia parcialmente esta relação. A identidade bicultural individual acrescenta as atitudes positivas em relação aos outros não necessariamente conhecidos por nós.

Integramos o quadro da inteligência cultural e o modelo de identidade intragrupo comum na avaliação do papel da inteligência cultural tanto na identidade bicultural individual como nas atitudes em relação à diversidade.

This study aims to examine tourists’ heritage brand experience (HBE), cultural intelligence and destination loyalty and test whether these have an impact on the formation of consumer-based heritage destination brand equity (CBHDE). The mediating role of heritage destination loyalty (HDL) in this relationship was also examined.

The data used in the current study was collected from different heritage tourist destinations by using the survey questionnaire method. The proposed conceptual model was tested by applying structural equation modelling (SEM).

The SEM results reveal that tourists’ HBE, cultural intelligence and destination brand loyalty are positively related to CBHDE, thus implying the impact of these influences on CBHDE, which is mediated by heritage destination brand loyalty.

The results suggest that organizations operating in the heritage tourism and hospitality industry should pay greater attention to tourists experiences and cultural intelligence to achieve CBHDE.

To the best of the authors’ knowledge, this is the first attempt to investigate CBHDE in the literature. As this work examines three important predictive variables in terms of CBHDE, this work can be considered an important addition to the existing knowledge on heritage tourism destination research.

这项研究旨在检查游客的遗址类品牌体验（HBE）, 文化智能和目的地忠诚度, 并测试它们是否对形成基于消费者的遗址类目的地品牌资产（CBHDE）产生影响。本文还考察了遗址类目的地忠诚度（HDL）在这种关系中的中介作用。

本研究中使用的数据是使用调查问卷方法从不同的遗产旅游目的地收集的。通过应用结构方程模型（SEM）对提出的概念模型进行了检验。

SEM的结果表明, 游客的HBE, 文化智能和目的地品牌忠诚度与CBHDE正相关, 因此显示这些影响对CBHDE的影响是由遗址类目的地品牌忠诚度传导的。

结果表明, 从事遗址旅游和酒店业的组织应更加重视游客的体验和文化智能, 以实现CBHDE。

本文是首次研究CBHDE的文献。由于本文从CBHDE角度考察了三个重要的预测变量, 因此可以认为此研究是对遗产旅游目的地和酒店研究现有知识的重要补充。

este estudio tiene como objetivo examinar la experiencia de la marca del patrimonio turístico (EMPT), la inteligencia cultural y la lealtad del destino de los turistas y evaluar si tienen un impacto en la formación del patrimonio de la marca del destino basado en el consumidor (PMDBC). También en esta relación, se examinó el papel mediador de la lealtad al destino del patrimonio (LDP).

los datos utilizados en el estudio actual se obtuvieron de diferentes destinos turísticos del patrimonio utilizando el método del cuestionario. El modelo conceptual propuesto se probó atravez de la aplicación de modelos de ecuaciones estructurales (MEE).

los resultados de MEE revelan que el EMPT de los turistas, la inteligencia cultural y la lealtad de la marca de destino están positivamente relacionados con PMDBC, lo que implica el impacto de estas influencias sobre PMDBC, y que está mediado por la lealtad de la marca de destino del patrimonio.

los resultados sugieren que las organizaciones que operan en el sector del turismo y la industria hotelera deberían prestar mayor atención a las experiencias e inteligencia cultural de los turistas para lograr PMDBC.

según el conocimiento de los autores, este es el primer intento de investigar PMDBC en la literatura. Como este trabajo examina tres variables predictivas importantes en términos de PMDBC, este trabajo puede considerarse una adición importante al conocimiento existente sobre el destino del turismo del patrimonio y la investigación de la hospitalidad.

The purpose of this paper is to examine existing research in Cultural Intelligence (CI), in an attempt to understand the intellectual influences on current research and research trends.

The authors used a bibliometric study of cocitation and bibliographic coupling, supported by factor and network analysis. From a sample of 219 articles, the authors examined selected articles (60 for bibliographic coupling) and the references (32 for citation and cocitation).

The results indicate that Earley and Ang (2003) is the basis for the current research. The intellectual structure of CI was concerned with three themes: the Concept of CI; CI and the Cultural Context; and Operationalization of the CI Concept. This initial research has influenced current research in the Operationalization of the Concept of CI when investigating the effect of CI on cultural diversity and individual skills and abilities. Another front recognizes the relationship between CI and the cultural context, being oriented toward understanding the performance and leadership of individuals.

The authors identified a new research front related to the effect of CI on cultural diversity. It indicates promising new fronts considering culture in a multifaceted and multilevel perspective, and also the possibility of evaluating the construct's cognitive components in the original perspective of Earley and Ang (2003) with neuroscientific methods. From the analysis, the authors suggest that future research presents methodological challenges and the connection of the CI construct and the level of analysis, and the Latin American context, which are explored at the end of this paper.

Resumen

Examinamos la investigación existente en inteligencia cultural (IC) para comprender las influencias intelectuales en la investigación actual y las tendencias de investigación.

Se utilizó un estudio bibliométrico de cocitación y acoplamiento bibliográfico, apoyado en análisis factorial y de redes. De una muestra de 219 artículos, examinamos artículos seleccionados (60 por acoplamiento bibliográfico) y referencias (32 por citación y co-citación).

Los resultados indican que Earley y Ang (2003) es la base de la presente investigación. La estructura intelectual de IC se ocupaba de tres temas: El Concepto de IC; IC y el Contexto Cultural; Operacionalización del Concepto IC. Esta investigación inicial ha influido en la investigación actual sobre la puesta en práctica del concepto de IC al investigar el efecto de la IC en la diversidad cultural y las habilidades y capacidades individuales. Otro frente reconoce la relación entre la IC y el contexto cultural, orientándose hacia la comprensión del desempeño y liderazgo de los individuos.

Identificamos un nuevo frente de investigación relacionado con el efecto de la IC en la diversidad cultural. Indica nuevas frentes prometedoras considerando la cultura en una perspectiva multifacética y multinivel, pero también la posibilidad de evaluar los componentes cognitivos del constructo en la perspectiva original de Earley y Ang (2003) con métodos neurocientíficos. A partir del análisis, sugerimos que futuras investigaciones presentan desafíos metodológicos y la conexión del constructo IC y el nivel de análisis y el contexto latinoamericano, que se exploran al final del artículo.

Resumo

Examinamos as pesquisas existentes em Inteligência Cultural (IC) parade entender as influências intelectuais na pesquisa atual e tendências de pesquisa.

Utilizamos um estudo bibliométrico de cocitação e pareamento bibliográfico, apoiado em análise fatorial e de rede. De uma amostra de 219 artigos, examinamos os artigos selecionados (60 por pareamento bibliográfico) e as referências (32 por citação e cocitação).

Os resultados indicam que Earley e Ang (2003) é a base para a presente pesquisa. A estrutura intelectual da IC preocupou-se com três temas: O Conceito de IC; IC e o Contexto Cultural; Operacionalização do Conceito IC. Esta pesquisa inicial influenciou a pesquisa atual na Operacionalização do Conceito de IC ao investigar o efeito da IC na diversidade cultural e habilidades e habilidades individuais. Outra frente reconhece a relação da IC com o contexto cultural, sendo orientada para a compreensão do desempenho e liderança dos indivíduos.

Identificamos uma nova frente de pesquisa relacionada ao efeito da IC na diversidade cultural. Indica novas frentes promissoras considerando a cultura em uma perspectiva multifacetada e multinível, mas também a possibilidade de avaliar os componentes cognitivos do construto na perspectiva original de Earley e Ang (2003) com métodos neurocientíficos. A partir da análise, sugerimos que pesquisas futuras apresentam desafios metodológicos e a conexão do construto IC e o nível de análise e o contexto latino-americano, que são explorados ao final do artigo.

Negotiating effectively in multicultural contexts or others is not only a very important skill for all organizational elements but also crucial to inter-organizational relations (Adler, 2008). If defined as a process that occurs when one party feels adversely affected by another (De Dreu, 1997). Conflict management styles can be analyzed as a function of personality variables. In this respect, cultural intelligence and self-monitoring appear to be relevant variables, as they are characterized by the demonstration of flexibility and interest in elements that are present in conflict management styles. This study aimed to evaluate the extent to which variables such as cultural intelligence and self-monitoring can positively influence the ability to solve interpersonal conflicts more effectively.

This study, with a sample of 399 individuals, aimed to test a model that explores how cultural intelligence and self-monitoring are related as predictor variables in the styles of conflict resolution.

It was observed that cultural intelligence presents itself as a reasonable predictor of conflict management styles, whereas self-monitoring appeared as a dispositional and controversial measure in relation to those styles. Self-monitoring exhibited itself as an important predictor of conflict management, but on the other hand, it had an influence on the choice of the dominating style in conflict situations.

Understanding the predictors of conflict management style and, in particular, realizing the extent to which cultural intelligence promotes a more effective conflict management style can help in the development of selection processes and skill training programs. The development of these multicultural skills will contribute to individual, social and organizational well-being.

This study contributes to the literature of individual differences and conflict management, demonstrating that some individual differences that predict the styles of conflict management can lead to a certain ambiguity in understanding the behaviour that an individual may adopt in situations of conflict.

This study aims to expose the main knowledge management (KM) practices applied in BRIC (Brazil, Russia, India and China) industries using scientific literature published in the Scopus database from 2001 to 2010.

A search was performed in papers selected from the Scopus database, which houses the KM practices of industries in BRIC countries.

The results show that Brazil, Russia and India have an easier way of converting tacit knowledge into explicit knowledge compared to China, where informal relationships of trust and friendship play a special role within organizations, as well as where the political structure (communism) is an intervening factor. Brazil, Russia and India practice similar KM mechanisms such as the use of technology, process standardization and electronic data management. They also model the positive experiences of western companies. In China, interpersonal relationships shape the tacit and explicit features of organizations.

The methodological filter could potentially limit the volume of responses, as not every case study can demonstrate the usual practices of KM. Empirical studies are able to capture the nuances and even provide a holistic picture of these practices.

The results have practical implication, in particular. They are expected to help managers and workers to better comprehend KM practices in BRIC countries or even suggest new KM practices in the business.

The main discussion of this paper brings together a large range of KM practices applied in BRIC, addressing similarities and differences between KM deployments.

The purpose of this paper is to examine the effect of cultural intelligence (CQ) on the job performance of global managers.

In total, 332 global managers were surveyed from multinational companies operating in Brazil. The mediating effect of job satisfaction was tested on the CQ-job performance relationship.

The findings suggest that job satisfaction transmits the effect of CQ to job performance, such that global managers high in CQ exhibit more job satisfaction in an international setting, and therefore perform better at their jobs.

Results imply that global managers should increase their CQ in order to improve their job satisfaction and ultimately perform better in an international context.

The authors make three primary contributions to the international business literature. First, the authors introduce job satisfaction as a possible outcome variable of CQ. Thus, this work is the first empirical study to test the effect of CQ on the job satisfaction of global managers. Second, although the job satisfaction-job performance relationship is recurrently discussed in the organizational behavior literature, it is not often explicitly associated with global managers that are working in cross-cultural settings. Finally, the authors posit that job satisfaction mediates the relationship between CQ and job performance.

The purpose of this study, a current systematic literature review, is to synthesize the extant literature on consumers’ adoption of artificial intelligence and robotics (AIR) in the context of the hospitality and tourism sector (HATS) to gain a comprehensive understanding of it. This study also outlines insights for academia, practitioners, AI marketers, developers, designers and policymakers.

This study used a content analysis approach to conduct a systematic literature review for the period of 10 years (2011–2020) of the various published studies themed around consumer’s adoption of AIR in HATS.

The synthesis draws upon various factors affecting the adoption of AIR, such as individual factors, service factors, technical and performance factors, social and cultural factors and infrastructural factors. Additionally, the authors identified four major barriers, namely, psychological, social, financial, technical and functional that hinder the consumer’s adoption of artificial intelligence and robots in the hospitality and tourism industry.

To the best of the author’s/authors’ knowledge, this study is a first attempt to synthesize the factors that drive consumers’ adoption of artificial intelligence and robots in the hospitality and tourism industry. The present work also advances the tourism and consumer behavior literature by offering an integrated antecedent-outcome framework.

Figure 2 The objective of the current systematic literature review is to synthesize the extant literature on consumer’s adoption of artificial intelligence and robotics (AIR) in the context of the hospitality and tourism sector (HATS) to gain a comprehensive understanding of it. For that purpose, authors conducted content analysis of extant literature on consumer’s adoption of AIR in HATS from 2011 to 2020. Authors presented an integrated antecedent outcome framework of the factors that drive consumer’s adoption of artificial intelligence and robots in the hospitality and tourism industry.

这篇系统性文献综述的目的是综合现有关于消费者在酒店和旅游部门（HATS）中采用人工智能和机器人（AIR）的文献, 以便全面了解它。这项研究还概述了学术界、从业者、人工智能营销人员、开发人员、设计师和决策者的见解。

本研究使用内容分析方法对 10 年（2011–2020 年）期间的各种已发表研究进行系统的文献回顾, 主题围绕消费者在 HATS 中采用 AIR。

本研究揭示了四大服务：自动化、定制、信息传播、旅游移动性和导航服务。 此外, 作者确定了阻碍消费者在酒店和旅游业采用人工智能和机器人的四大障碍, 即心理、社会、财务、技术和功能

本研究首次尝试综合推动消费者在酒店和旅游业中采用人工智能和机器人的因素。本文还通过提供一个综合的前因结果框架, 推进了旅游和消费者行为文献。

El objetivo de la actual revisión sistemática literaria es sintetizar la literatura existente sobre la adopción de la inteligencia artificial y la robótica (IAR) por parte de los consumidores en el contexto del sector hotelero y turístico (SHT) para ganar un entendimiento comprensivo del mismo. Este estudio también traza visiones para los académicos, profesionales, comercializadores de AI, desarrolladores, diseñadores, y los elaboradores de las políticas a seguir.

El presente estudio siguió un enfoque de análisis de contenido para realizar una revisión sistemática de la literatura durante el período de 10 años (2011–2020) de los diversos estudios publicados y basados en la adopción de IAR en SHT, por parte de los consumidores.

Este estudio desvela cuatro grandes servicios: automatización, personalización, difusión de información, movilidad turística y servicios de navegación. Adicionalmente, los autores identificaron cuatro barreras principales, a saber; psicológicas, sociales, financieras, técnicas y funcionales, que impiden la adopción de la inteligenica artificial y la robótica por parte del consumidor, en la industria de la hospitalidad y el turismo.

Este estudio es un primer intento de sintetizar los factores que impulsan la adopción de la inteligencia artificial y la robótica por parte de los consumidores en la industria hotelera y turística. El presente trabajo también fomenta la literatura sobre el turismo y el comportamiento del consumidor, ofreciendo un marco integrado de resultados precedentes.

This study aims to develop a framework to identify and prioritize the key factors in automation and artificial intelligence (AI) implementation in the hospitality and tourism industry.

This paper used the analytic hierarchy process, a multi-criteria decision-making method, to prioritize the factors influencing automation and AI implementation. This paper developed a model with five criteria (human knowledge, services, robotics applications, internal environment and institutional environment) and 23 sub-criteria obtained from previous studies. This paper designed a questionnaire in the form of pairwise comparisons based on the proposed hierarchical structure. This paper used a nine-point ranking scale to show the relative significance of each variable in the hierarchy and tested the model among staff from 35 five-star hotels and top-rated tourism agencies in the United Arab Emirates.

Human knowledge, services and robotics applications were the most significant factors influencing automation and AI implementation. Practitioners and researchers in the hospitality and tourism industry could apply the proposed framework to develop sustainable strategies for implementing and managing automation and AI. The proposed framework may also be useful in future studies examining AI implementation in the hospitality and tourism industry.

This paper developed a framework for policymakers that identifies and could help to overcome some of the challenges in implementing automation and AI in the hospitality and tourism sector around the world. The results provide an agenda for future research in this area.

酒店业和旅游业中的自动化和人工智能

摘要

本研究旨在开发一个框架, 以确定和优先考虑酒店业和旅游业自动化和人工智能（AI）实施的关键因素。

我们使用层次分析法, 一种多准则决策方法, 对影响自动化和人工智能实施的因素进行优先排序。我们建立了一个包含五个标准（人类知识、服务、机器人技术应用、内部环境和制度环境）的模型, 并从先前的研究中获得了23个子标准。基于所提出的层次结构, 我们设计了一份以成对比较的形式进行的问卷调查。我们使用九点评分量表来说明每个标准或子标准在层级中的相对重要性, 并在阿联酋35家五星级酒店和顶级旅游机构的员工中测试了该模型。

人类知识、服务和机器人应用是影响自动化和人工智能实施的最重要因素。酒店业和旅游业的从业人员和研究人员可以应用拟议的框架来制定实施和管理自动化和人工智能的可持续战略。拟议的框架也可能有助于未来研究人工智能在酒店业和旅游业的实施。

我们为决策者开发了一个框架, 用来识别并帮助其克服全球酒店业和旅游业实施自动化和人工智能方面的一些挑战。研究结果为今后该领域的研究提供了一个议程。

Automatización e inteligencia artificial en hostelería y turismo

Resumen

Este estudio tuvo como objetivo desarrollar un marco para identificar y priorizar los factores clave en la implementación de la automatización y la inteligencia artificial (IA) en la industria hotelera y turística.

utilizamos el proceso de jerarquía analítica, un método de toma de decisiones de varios criterios, para priorizar los factores que influyen en la automatización y la implementación de la IA. Desarrollamos un modelo con cinco criterios (conocimiento humano, servicios, aplicaciones robóticas, entorno interno y entorno institucional) y 23 subcriterios obtenidos de estudios previos. Diseñamos un cuestionario en forma de comparaciones por pares basados en la estructura jerárquica propuesta. Usamos una escala de clasificación de nueve puntos para mostrar la importancia relativa de cada variable en la jerarquía y probamos el modelo entre el personal de 35 hoteles de cinco estrellas y las agencias de turismo mejor calificadas en los Emiratos Árabes Unidos.

el conocimiento humano, los servicios y las aplicaciones robóticas fueron los factores más importantes que influyeron en la automatización y la implementación de la inteligencia artificial. Los profesionales e investigadores de la industria hotelera y turística podrían aplicar el marco propuesto para desarrollar estrategias sostenibles para implementar y gestionar la automatización y la IA. El marco propuesto también puede ser útil en estudios futuros que examinen la implementación de la IA en la industria hotelera y turística.

desarrollamos un marco para los formuladores de políticas que identifica y podría ayudar a superar algunos de los desafíos en la implementación de la automatización y la inteligencia artificial en el sector de la hospitalidad y el turismo en todo el mundo. Los resultados proporcionan una agenda para futuras investigaciones en esta área.

There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of this study is to examine what factors make consumers participate in orbital and/or suborbital space tourism, along with three dimensions of motivation, constraint and artificial intelligence. To achieve this study’s goals, a comprehensive research model was developed that included three dimensions of intrinsic and extrinsic motivation, intrapersonal and interpersonal constraint and awareness of and trust in artificial intelligence, in comparing orbital and suborbital space tourism groups.

A questionnaire was carried out with respondents who wanted to participate in orbital (n = 332) and suborbital (n = 332) space tourism in the future. Partial least squares-structural equation modeling, fuzzy-set qualitative comparative analysis, multi-group analysis and deep learning were used to understand potential space tourist behavior.

Extrinsic motivation has the greatest positive impact on behavioral intention, followed by awareness of and trust in artificial intelligence, while intrapersonal constraint strongly negatively affects behavioral intention. Surprisingly, interpersonal constraint is insignificant by partial least squares-structural equation modeling but is still one of sufficient causal configurations by fuzzy-set qualitative comparative analysis. Interestingly, the two types of space tourism have very distinct characteristics.

This study created a comprehensive integrated research model with three dimensions of motivation, constraint and artificial intelligence, along with potential orbital and suborbital space tourist groups, to identify future consumer behavior. Importantly, this study used multi-analysis methods using four different approaches to better shed light on potential orbital and suborbital space tourists.

对不同类型太空旅游所识别的不同类别太空游客行为的研究有限。 为了解决这一缺陷, 这项工作研究了哪些因素使消费者参与轨道和/或亚轨道太空旅游, 以及动机、约束和人工智能三个维度。 为了实现研究目标, 在比较轨道和亚轨道太空旅游群体时, 开发了一个综合研究模型, 包括内在和外在动机、内在和人际约束以及对人工智能的认识和信任三个维度。

对希望在未来参与轨道 (n = 332) 和亚轨道 (n = 332) 太空旅游的受访者进行了问卷调查。 利用偏最小二乘法 (PLS)-结构方程模型 (SEM)、模糊集定性比较分析 (fsQCA)、多组分析和深度学习来了解潜在的太空游客行为。

外在动机对行为意图的积极影响最大, 其次是对人工智能的认识和信任, 而内在约束对行为意图有强烈的负面影响。 令人惊讶的是, 人际约束对于 PLS-SEM 来说是微不足道的, 但对于 fsQCA 来说仍然是充分的因果配置之一。 有趣的是, 这两类太空旅游具有非常鲜明的特点。

这项工作创建了一个全面的综合研究模型, 具有动机、约束和人工智能三个维度, 以及潜在的轨道和亚轨道太空旅游群体, 以确定未来的消费者行为。 重要的是, 这项研究采用了多种分析方法, 使用四种不同的方法来更好地揭示潜在的轨道和亚轨道太空游客。

existe una investigación limitada sobre el comportamiento de las diferentes categorías de turistas espaciales identificados por diferentes tipos de turismo espacial. Para abordar esta deficiencia, este trabajo examina qué factores hacen que los consumidores participen en el turismo espacial orbital y/o suborbital, junto con tres dimensiones de motivación, restricción e inteligencia artificial. Para lograr los objetivos del estudio, se desarrolló un modelo de investigación integral que incluía tres dimensiones de motivación intrínseca y extrínseca, restricción intrapersonal e interpersonal, y conocimiento y confianza en la inteligencia artificial, al comparar grupos de turismo espacial orbital y suborbital.

se realizó un cuestionario con los encuestados que querían participar en el turismo espacial orbital (n = 332) y suborbital (n = 332) en el futuro. Se utilizaron modelos de ecuaciones estructurales (SEM) de mínimos cuadrados parciales (PLS), análisis comparativo cualitativo de conjuntos borrosos (fsQCA), análisis multigrupo y aprendizaje profundo para comprender el comportamiento potencial del turista espacial.

la motivación extrínseca tiene el mayor impacto positivo en la intención de comportamiento, seguida de la conciencia y la confianza en la inteligencia artificial, mientras que la restricción intrapersonal afecta negativamente la intención de comportamiento. Sorprendentemente, la restricción interpersonal es insignificante por PLS-SEM, pero sigue siendo una de las configuraciones causales suficientes por fsQCA. Curiosamente, los dos tipos de turismo espacial tienen características muy distintas.

este trabajo creó un modelo de investigación integral integral con tres dimensiones de motivación, restricción e inteligencia artificial, junto con posibles grupos de turistas espaciales orbitales y suborbitales para identificar el comportamiento futuro del consumidor. Es importante destacar que este estudio empleó métodos de análisis múltiple utilizando cuatro enfoques diferentes para arrojar mejor luz sobre los posibles turistas espaciales orbitales y suborbitales.