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1 – 10 of over 6000
Article
Publication date: 1 April 2001

Joseph S. Chen and Dogan Gursoy

Investigates the relationship between tourists’ destination loyalty and their preferences as to destination. Destination loyalty is operationally defined as the level of…

12382

Abstract

Investigates the relationship between tourists’ destination loyalty and their preferences as to destination. Destination loyalty is operationally defined as the level of tourists’ perceptions of a destination as a recommendable place. On‐site surveys of Korean outbound travellers were conducted at the Seoul International Airport, South Korea, in March 1997. Of 285 questionnaires collected from Korean outbound travellers, 265 useful questionnaires are analyzed. Multiple regression analysis reveals that three destination preferences, including different culture experiences, safety, and convenient transportation, have a positive relationship with tourist’s loyalty to the destination. Results from a path analysis show that past trip experience affects tourists’ destination preference. The implications and limitations of the study are discussed in the conclusion.

Details

International Journal of Contemporary Hospitality Management, vol. 13 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 30 August 2022

Yaou Hu and Songjun Xu

Repeat tourists are invaluable to tourist destinations. However, their perceptions and reactions toward unfavorable destination changes remain underexplored. This paper…

Abstract

Purpose

Repeat tourists are invaluable to tourist destinations. However, their perceptions and reactions toward unfavorable destination changes remain underexplored. This paper aims to answer two important and unresolved questions: how do repeat tourists react to perceived unfavorable changes? and what are the main unfavorable destination changes for repeat tourists?

Design/methodology/approach

This research builds on the strategic memory protection theory. This paper consists of two studies (a quantitative one and a qualitative one) conducted in China. The quantitative study proposed and tested a structural equation model linking perceived unfavorable changes, tainted memories, revisit satisfaction and destination loyalty. Data were collected via a questionnaire distributed on an online survey platform with 416 valid responses. The qualitative study was conducted to determine the unfavorable destination changes that repeat tourists perceive. Ninety-five valid responses were used for analysis.

Findings

This research empirically shows that perceived unfavorable changes diminish repeat tourists’ destination loyalty by tainting their initial memories and reducing revisit satisfaction. This full mediation confirms the importance of personal memories and psychology in tourism experiences. This research further uncovers two main types of unfavorable destination changes: destination mismanagement (i.e. overcommercialization, insufficient facilities, poor destination management, excessive prices and a decline in service qualities) and negative environmental changes (overtouristification, changes to natural and social environments and changes in tourist sites and activities).

Originality/value

This research adds to the destination loyalty literature by unveiling actual repeat tourists’ revisit perceptions and psychological processes toward unfavorable destination changes. This research also identifies the typical unfavorable changes perceived by repeat tourists.

研究目的

重游游客对旅游目的地来说极其重要。然而, 他们对不利的目的地变化的看法和反应仍未得到充分探讨。本研究旨在回答两个重要且未解决的问题:重游游客如何对感知到的不利变化做出反应? 对重游游客来说, 不利的目的地变化主要有哪些?

研究设计与方法

本研究以策略性记忆保护理论为理论基础, 包括两项在中国开展的研究(一项定量研究和一项定性研究)。定量研究提出并验证了一个将感知的不利变化、记忆破坏、重游满意度和目的地忠诚度相关联的结构方程模型。定量研究数据通过在线问卷平台收集, 共有 416份有效数据。定性研究的开展旨在确定重游游客所感知的不利目的地变化的类型, 共有95份有效访谈数据用于定性分析。

研究结果

本研究通过实证分析表明, 感知到的不利变化会破坏重游游客最初的记忆和降低重游满意度, 进而降低了他们的目的地忠诚度。这种完全中介效应证实了个人记忆和心理在旅游体验中的重要性。本研究进一步揭示了两种主要的目的地不利变化类型:目的地管理不善(即过度商业化、设施不足、目的地管理缺位、价格过高、服务质量下降)和负面环境变化(过度旅游化、自然和社会环境变化、旅游景点和活动变化)。

原创性/价值

本研究通过揭示真实的重游游客的重游感知和对不利目的地变化的心理过程, 丰富了目的地忠诚度研究的文献, 同时还总结了重游游客所感知的典型的不利的目的地变化的类型。

Propósito

Los turistas que repiten son muy valiosos para los destinos turísticos. Sin embargo, sus percepciones y reacciones ante los cambios desfavorables en el destino han sido poco exploradas. Esta investigación tiene como objetivo responder dos preguntas importantes y no resueltas: ¿Cómo reaccionan los turistas que repiten un destino ante los cambios desfavorables percibidos? ¿Cuáles son los principales cambios desfavorables en el destino para los turistas que repiten?

Diseño/metodología/enfoque

Esta investigación se fundamenta en la teoría de la protección estratégica de la memoria. Consta de dos estudios (uno cuantitativo y otro cualitativo) realizados en China. El estudio cuantitativo propuso y evaluó un modelo de ecuación estructural que vincula los cambios desfavorables percibidos, los recuerdos contaminados, la satisfacción de la revisita y la lealtad al destino. Los datos se recopilaron a través de un cuestionario distribuido en una plataforma de encuestas en línea con 416 respuestas válidas. El estudio cualitativo se realizó para determinar los cambios desfavorables en el destino que perciben los turistas. Se utilizaron noventa y cinco respuestas válidas para el análisis.

Resultados

Esta investigación demuestra empíricamente que los cambios desfavorables percibidos disminuyen la lealtad de los turistas que repiten un destino, al empañar sus recuerdos iniciales y reducir la satisfacción de la revisita. Esta mediación total confirma la importancia de los recuerdos personales y la psicología en las experiencias turísticas. Esta investigación descubre, además, dos tipos principales de cambios desfavorables en el destino: mala gestión del destino (es decir, comercialización excesiva, instalaciones insuficientes, mala administración, precios excesivos y disminución de la calidad del servicio) y cambios ambientales negativos (turistificación excesiva, cambios en los entornos naturales y sociales, y cambios en los sitios y actividades turísticas).

Originalidad/valor

Esta investigación contribuye a la literatura sobre la lealtad al destino, al desvelar las percepciones de los turistas que repiten visita, y sus procesos psicológicos hacia los cambios desfavorables en los destinos. También identifica los cambios desfavorables típicos percibidos por los turistas que vuelven a un destino.

Article
Publication date: 23 August 2022

Ashaq Hussain Najar and Ab Hamid Rather

This research analyses the simultaneous relationship between perceived risks, destination image and destination loyalty as well as the mediating role of two components of…

Abstract

Purpose

This research analyses the simultaneous relationship between perceived risks, destination image and destination loyalty as well as the mediating role of two components of destination image (cognitive and affective) in the relationship between perceived risks and destination loyalty.

Design/methodology/approach

The current study used a convenience sampling method for collecting data from 413 respondents using a self-administered questionnaire. Furthermore, the two-step approach for structural equation modelling (SEM) was used to assess the model's psychometric properties and test the proposed structural model.

Findings

The results revealed that only socio-psychological and political risks negatively affected destination loyalty. In contrast, performance risk, physical risk and financial risk did not show a significant direct effect on tourists' destination loyalty. Each type of perceived risk significantly contributed to cognitive and affective image formation. However, the financial risk did not significantly affect the affective image. Moreover, the affective component of the image was found to have a higher impact on establishing destination loyalty than the cognitive component of the image. Finally, cognitive and affective facets of the image were found to act as significant mediators between perceived risks and destination loyalty.

Practical implications

The study provides a better understanding of how perceived risks and destination image, if properly managed, exert a better influence on destination loyalty. Moreover, the affective dimension of destination image must be actively used to position Kashmir in the domestic tourism market and connect with individuals, especially those who have negative feelings regarding risky destinations.

Originality/value

This is likely to be the first study to investigate the relationships between various dimensions of perceived risk, destination image and destination loyalty in the context of a volatile destination, i.e. Kashmir Valley (India). Furthermore, the role of two facets of destination image (cognitive and affective) in mediating the relationship between perceived risks and destination loyalty extends and contributes to the theoretical foundation for the destination perception concept.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 19 August 2022

Nour Salah Al-okaily, Nidal Alzboun, Ziad Alrawadieh and Muna Slehat

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key…

Abstract

Purpose

The effects of travel motivation and emotional experience on both tourist satisfaction and destination loyalty are recognized and have been extensively researched as key factors in tourism success. However, the structural relationships between these factors, considering the mediating effects of eudaimonic well-being (optimal psychological functioning), have been scarcely investigated in the consumer tourist behaviors literature. This study aims to develop an integrated model explaining the impact of travel motivation and emotional experience on tourist satisfaction and destination loyalty, mediated by eudaimonic well-being in the realm of domestic tourism.

Design/methodology/approach

A quantitative survey was conducted with 321 domestic tourists visiting Aqaba in Jordan; structural equation modeling was used to analyze the empirical data.

Findings

The findings of this study indicate that both travel motivation and emotional experience have a direct effect on eudaimonic well-being and that eudaimonic well-being has a direct effect on both tourist satisfaction and destination loyalty. Additionally, travel motivation and emotional experience have significant indirect impacts on post-consumption behaviors mediated by eudaimonic well-being.

Originality/value

This study contributes to the literature on consumer behavior in a tourism context by developing a fresh model that improves theoretical knowledge of the relationships between travel motivation, emotional experience and eudaimonic well-being, which underlie tourist satisfaction and destination loyalty formation. This study also advances theoretical understanding of the key roles of eudaimonic well-being in the tourist experience. Managerial implications of these findings are discussed.

Details

Journal of Services Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 21 June 2022

Onur Cuneyt Kahraman and Ibrahim Cifci

Although many studies addressed destination marketing concepts, the relationship between self-identification, memorable tourism experiences, overall satisfaction, and…

Abstract

Purpose

Although many studies addressed destination marketing concepts, the relationship between self-identification, memorable tourism experiences, overall satisfaction, and destination loyalty in small island destinations remains unknown. To address this issue, the authors established a model based on social identity theory to investigate the effects of self-identification on overall satisfaction and loyalty, taking into account the mediating role of memorable tourism experiences.

Design/methodology/approach

Drawing on 335 useable questionnaires from the visitors of Princes' Islands in Turkey, a quantitative study approach was administrated to empirically analyze a partial least squares path model in PLS-SEM.

Findings

The findings revealed that self-identification positively affects memorable tourism experiences, overall satisfaction, and destination loyalty. The findings also confirm the indirect effects of self-identification on overall satisfaction and destination loyalty through mediating the role of memorable tourism experiences.

Research limitations/implications

The findings of the study will be useful both theoretically and practically. Theoretically, this research will be important to determine tourist behavior through the viewpoint of self-identification in the context of a small island destination. Practically, the findings of this study will assist small island destinations' policymakers and practitioners to develop strategies and make effective future actions.

Originality/value

This is the first study that uses a complete structural model linking self-identification, memorable tourism experiences, overall satisfaction, and destination loyalty.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Open Access
Article
Publication date: 3 September 2021

Ahmad Reza Talaee Malmiri, Roxana Norouzi Isfahani, Ahmad BahooToroody and Mohammad Mahdi Abaei

Destinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is…

Abstract

Purpose

Destinations to be able to compete with each other need to equip themselves with as many competitive advantages as possible. Tourists' loyalty to a destination is considered as a prominent competitive tool for destinations. Tourists' loyalty manifests itself in recommendation of the destination to others, repeat visit of the destination and willingness to revisit the destination. Although a plethora of studies have tried to define models to show the relation between loyalty and the antecedent factors leading up to it, few of them have tried to integrate these models with mathematical approaches for better understanding of loyalty behavior. The purpose of this paper is to integrate a tourist destination model with Bayesian Network in order to predict the behaviour of destination loyalty and its antecedent factors.

Design/methodology/approach

This paper has developed a probability model by the integration of a destination loyalty model with a Bayesian network (BN) which enables to predict and analyze the behavior of loyalty and its influential factors. To demonstrate the application of this framework, Tehran, the capital of Iran, was chosen as a destination case study.

Findings

The outcome of this research will assist in identifying the weak key points in the tourist destination area for giving insights to the marketers, businesses and policy makers for making better decisions related to destination loyalty. In the analysis process, the most influential factors were recognized as the travel environment image, natural/historical attractions and, with a lower degree, infrastructure image which help the decision maker to detect and reinforce the weak factors and put more effort in focusing on improving the necessary parts rather than the irrelevant parts.

Originality/value

The research identified all critical factors that have the most influence on destination loyalty while driving the associate uncertainty which is significant for the tourism industry. This resulted in better decision-making which is used to identify the impact of tourism destination loyalty.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 5 May 2021

Yunduk Jeong and Sukkyu Kim

Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride…

Abstract

Purpose

Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement, social overhead capital investment and tourism business development. However, a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap, the present study investigates the relationships between event quality, personal involvement, destination image and destination loyalty in the context of event sports tourism in order to provide sporting destination managers with valuable information for sustainable sports tourism development.

Design/methodology/approach

The authors collected information from 365 domestic tourists who attended the 100th National Sports Festival held in Seoul, South Korea, in 2019. Construct validity of the measurement scale was verified by confirmatory factor analysis (CFA), factor loadings, average variance (AVE) extracted and construct reliability (CR). Reliability of the measurement scale was verified by Cronbach's alpha analysis. The authors utilized structural equation modeling (SEM) with maximum likelihood estimation to analyze the predicted relationships.

Findings

The findings display the positive impacts of (1) event quality on destination image, (2) personal involvement on destination image, (3) personal involvement on destination loyalty and (4) destination image on destination loyalty. The findings indicate the key roles for event quality and personal involvement in improving destination image and the important roles of personal involvement and destination image in building destination loyalty.

Originality/value

The present study (1) contributes to the recent debate in the sports tourism literature over the relationship between the destination image and destination loyalty and (2) shows that there is no mediating role of the destination image on the relationship between the event quality and destination loyalty, and personal involvement and destination loyalty.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 8 July 2014

Dogan Gursoy, Joseph S. Chen and Christina G. Chi

The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships…

3130

Abstract

Purpose

The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among the antecedents of loyalty formation and their direct and indirect impacts on loyalty formation.

Design/methodology/approach

This conceptual paper provides a comprehensive review of the previous studies that examined destination loyalty and posits a framework of tourist DLF titled Destination Loyalty Formation.

Findings

In the proposed conceptual model, the sequential relationships among the antecedents of tourist destination loyalty postulate that previous experiences are the most influential driver that could manipulate tourist destination loyalty. Place attachment and involvement constitute the second most influential factors of DLF. In addition to the above two variables, destination image is proposed to have direct and indirect effects on perception of service quality and satisfaction. Meanwhile, service quality and tourist satisfaction are proposed to have the largest magnitude of direct impacts on destination loyalty.

Originality/value

Previous studies examined most of the antecedents of destination loyalty separately. There is yet an effort to simultaneously consider antecedents of destination loyalty to examine how each antecedent relates to DLF. This conceptual paper attempts to address this issue by proposing a conceptual model that simultaneously considers antecedents of destination loyalty and examines how each antecedent relates to DLF.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 31 July 2019

Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew and MD. Faridul Islam

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the…

1470

Abstract

Purpose

The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism.

Design/methodology/approach

A personal-administered survey was conducted using a convenient sampling technique to collect data from 601 tourists who had visited popular beach destinations in Bangladesh. Then, the structural relationships between the factors likely to affect tourist attitudes and loyalty were examined.

Findings

The findings reveal that both service quality and perceived values have a direct effect on destination image, tourist attitudes and satisfaction. Additionally, destination image and satisfaction significantly affect tourist attitudes and loyalty.

Research limitations/implications

The direct relationship of perceived service quality and perceived value with tourist loyalty was ignored in the model due to reporting consecutive indirect relationship between them in prior studies.

Practical implications

These findings contribute to the extension of theoretical and managerial knowledge, especially in a beach tourism setting, where little research has been done to investigate the proposed relationships.

Originality/value

The originality of this study lies in providing theoretical and empirical evidence regarding the effect of service quality and perceived value, especially on destination image and tourist attitude to behaviour in the loyalty model, which has been scarcely examined in the prior tourism literature.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 10 July 2017

Medet Yolal, Christina Geng-Qing Chi and Ossi Pesämaa

The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first-time and repeat visitors to all-inclusive resorts.

1891

Abstract

Purpose

The purpose of this study is to examine the factors that are likely to influence the loyalty behavior of first-time and repeat visitors to all-inclusive resorts.

Design/methodology/approach

Data were collected from first-time and repeat Russian tourists to Antalya, Turkey, utilizing a self-administered survey questionnaire. A total of 339 usable responses were obtained. A structural equation modeling approach was used to test the proposed model on the first-time and repeat visitors’ samples.

Findings

This study suggests that the effects of cognitive evaluation of the resort (service quality) channel through affective evaluation of the visitor experience (visitor satisfaction) before bolstering visitor loyalty. This study also shows that differences exist between the two groups of visitors – first time visitors value cognitive attributes more and rely more on cognitive evaluation.

Practical implications

Destination marketers and managers need to promote all aspects and attributes of a destination among all-inclusive vacationers by creating innovative and comprehensive marketing campaign. Due to the differences between first-time and repeat visitors, it is critical to differentiate the two groups in designing targeted marketing campaign and providing targeted service/product.

Originality value

All-inclusive resorts have attained substantial global presence and popularity over the past 40 years. However, guest satisfaction/loyalty studies in this particular context have not often been approached with the kind of statistical breadth and rigor presented herein. This study adds new information for the understanding of and marketing to the all-inclusive resort guest.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

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