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1 – 10 of 44Suresh Malodia and Harish Singla
This paper aims to measure the satisfaction of religious tourists travelling to various destinations in the Himalayas to identify the expectation-experience gaps and understand…
Abstract
Purpose
This paper aims to measure the satisfaction of religious tourists travelling to various destinations in the Himalayas to identify the expectation-experience gaps and understand the shift in motives of travel.
Design/methodology/approach
The satisfaction of religious tourists is examined using holiday satisfaction (HOLSAT) model developed by Tribe and Snaith (1998). The study analyzes the expectation-experience gap using mean scores on 47 destination specific attributes for a sample of 500 respondents.
Findings
The study finds a significant gap between the expectations and experience of religious tourists traveling to sacred destinations in the Himalayas. The study also finds that motives of religious tourists have shifted from purely religious to secular touristic motives.
Practical implications
The results of the study reinforce the value of HOLSAT model as a potential tool to measure and enhance the satisfaction of religious tourists, indicating the attributes that can contribute positively toward tourist satisfaction.
Originality/value
Measuring the expectations and experience for the same set of respondents is a unique contribution of this study. The study attempts to overcome limitations of the HOLSAT model as discussed by Tribe and Snaith.
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Bindu Narayan, Chandrasekharan Rajendran and L. Prakash Sai
The purpose of this paper is to develop and validate scales to measure and benchmark service quality (SQ) in tourism industry.
Abstract
Purpose
The purpose of this paper is to develop and validate scales to measure and benchmark service quality (SQ) in tourism industry.
Design/methodology/approach
The second‐order confirmatory factor analysis is employed to validate the instrument. SQ dimensions have been modeled which have significant impact on customer satisfaction (CS) separately from those which do not have a significant impact.
Findings
Hospitality, food, logistics, security, and value for money have significant impact on satisfaction, while amenities, core‐tourism experience, hygiene, fairness of price, information centers, culture, distractions, personal information, and pubs do not have a significant impact.
Research limitations/implications
The above pattern may be different in a different destination, and in a different context. However, a major implication of the current findings is that a destination need not have natural cutting edges to be developed as a tourist destination. A destination with good logistics and assurance for security, value for money, impressive hospitality and food, can satisfy a customer.
Practical implications
The scale which has been developed by us will be useful for destination managers to measure the SQ perceptions of tourists and benchmark destinations. The distinction of SQ dimensions with and without the impact on CS could enable a manager to manage these two sets of factors separately.
Originality/value
Unlike previous works, SQ has been modeled in tourism as a second‐order factor, which appears to be a more appropriate approach. The authors have also modeled factors with and without significant impact on satisfaction separately, and the approach does not seem to have precedence in literature. The inclusion of the factor, “Fairness of Price” is also a new contribution to literature.
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Abraham Pizam, Valeriya Shapoval and Taylor Ellis
This paper aims to review and discuss customer satisfaction and its application to the hospitality and tourism industries. This paper defines the concept and analyzes its…
Abstract
Purpose
This paper aims to review and discuss customer satisfaction and its application to the hospitality and tourism industries. This paper defines the concept and analyzes its importance to services in general and to hospitality/tourism services in particular. This paper is a revision and update of an article previously published by Pizam and Ellis (1999) on customer satisfaction measurements.
Design/methodology/approach
The most recent research on customer satisfaction measurements and scales is summarized and presented in the paper.
Findings
Following a discussion on the dimensions and attributes of satisfaction, the main methods of measuring satisfaction are listed, and cross-cultural issues that affect satisfaction are reviewed. Finally, the paper concludes with a comprehensive review of the current online tools and techniques available for measuring customer satisfaction.
Research limitations/implications
This summary gives a good overview to researchers who require a comprehensive review of the available research measurements and scales for customer satisfaction.
Originality/value
For the past decade, a considerable amount of research has been conducted in customer satisfaction. Finding the appropriate measurements and scales for customer satisfaction can be time-consuming and confusing. This paper provides a comprehensive overview of the best-known measurements and scales in customer satisfaction research. The paper also provides innovative online tools and techniques available for research.
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Prabha Ramseook‐Munhurrun, Perunjodi Naidoo and Pushpa Nundlall
The aim of this paper is to examine educators' perceptions of service quality in secondary schools. Research into service quality in a secondary educational context is somewhat…
Abstract
Purpose
The aim of this paper is to examine educators' perceptions of service quality in secondary schools. Research into service quality in a secondary educational context is somewhat scant, and where investigations have been undertaken, very little has been conducted from the educators' perspectives.
Design/methodology/approach
A focus group was conducted to elicit attributes of service quality that were deemed important by educators of state secondary schools. The study utilises focus group findings and modifies the SERVQUAL to develop a research instrument, EDUSERV, which measures educators' expectations and perceptions of service quality in secondary schools in Mauritius.
Findings
Exploratory factor analysis was used to group the service attributes into latent “service factors” and the statements loaded on five factors. Consequently, the EDUSERV instrument was found to be reliable and valid to measure service quality in a secondary education environment. Regression analysis was also used to examine the relationship between quality dimensions and overall satisfaction.
Research limitations/implications
This is the first stage of a comprehensive study, the model was tested only with educators in Mauritius, and this is the major limitation. Future research direction is desired for conducting the study using the same instrument on students and school management.
Practical implications
The research has important managerial implications as the findings will assist secondary school management and policy makers in identifying areas which require attention so as to improve the level of service quality in secondary education.
Originality/value
The paper presents a model which can be used to evaluate service quality in secondary education.
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Tiago Savi Mondo, Sandro Medeiros, Erose Sthapit, Lara Brunelle Almeida Freitas Almeida Freitas and Peter Björk
This study aims to focus on assessing the psychometric properties necessary to validate the internal structure of the TOURQUAL scale.
Abstract
Purpose
This study aims to focus on assessing the psychometric properties necessary to validate the internal structure of the TOURQUAL scale.
Design/methodology/approach
A quantitative research study was conducted in collaboration with the Brazilian Network of Tourism Observatories, comprising 927 respondents surveyed between October 2021 and May 2022. The data analysis involved the application of descriptive statistics and exploratory factor analysis, in alignment with the principles outlined in the Standards for Educational and Psychological Testing 2014 to validate the scale.
Findings
The findings of this study validate the TOURQUAL scale as a robust tool for assessing the perceived quality of tourist services, with results demonstrating one-dimensionality and replicability.
Originality/value
To the best of the authors’ knowledge, this study is the first to assess the psychometric properties for validating the internal structure of the TOURQUAL scale.
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Arthur Seakhoa-King, Marcjanna M Augustyn and Peter Mason
Kanapot Kalnaovakul, Kandappan Balasubramanian and Stephanie Hui-Wen Chuah
This study investigates the service quality dimensions of hotel resorts in renowned beach destinations of Thailand. It also explores the relationship between review text sentiment…
Abstract
Purpose
This study investigates the service quality dimensions of hotel resorts in renowned beach destinations of Thailand. It also explores the relationship between review text sentiment expressed in online platforms and the satisfaction ratings provided for those reviews.
Design/methodology/approach
The study employs a two-step analysis approach: first, supervised and unsupervised machine learning via support vector machine (SVM) and latent Dirichlet allocation (LDA) are used to identify service quality dimensions, and second, SmartPLS with PROCESS macro is applied to analyze the moderating roles of quality signals and reviewer’s experience on the relationship between sentiment and satisfaction rating. The dataset comprises 102,179 online reviews from TripAdvisor, focusing on 187 selected hotels rated from 3 to 5 stars.
Findings
Eight service quality dimensions were identified, including leisure activities, tangibles and surroundings, reliability, responsiveness, service process, food, empathy and ambience. The study underscores that the service process stands as the sole dimension exhibiting negative sentiment. Furthermore, the analysis revealed a robust positive association between sentiment of review texts and satisfaction, and reviewers’ experience and brand affiliation influenced the relationship between customer sentiment and satisfaction.
Practical implications
Hotel managers should focus efforts on maintaining tangible aspects while enhancing existing service quality level of other dimensions, particularly those related to intangible elements. Independent hotels might implement quality audit to ensure that service quality gaps are monitored.
Originality/value
This study contributes an examination of the moderating roles of quality signals and reviewer’s experience on the relationship between review sentiment and satisfaction rating in online reviews.
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Mohammed Basendwah, Suraiyati Rahman and Mohammed Alawi Al-Sakkaf
In the last decade, the concept of Islamic attributes of destination (IAD) has emerged due to Muslim tourists’ need to visit a destination that complies with Sharia law. Since…
Abstract
Purpose
In the last decade, the concept of Islamic attributes of destination (IAD) has emerged due to Muslim tourists’ need to visit a destination that complies with Sharia law. Since then, the IAD concept has been popular to increase the destination’s attractiveness and travel satisfaction for Muslim tourists. This concept evolved from evaluating the Muslim tourists’ perception of IAD to non-Muslim tourists and from assessing the Islamic attributes in Muslim-majority destinations to non-Muslim majority destinations. Furthermore, the literature showed several measurement scales to assess tourists’ satisfaction with IAD, and scholars were varied in the methods of analysis used to assess tourists’ satisfaction with IAD. The purpose of this study is to perform a systematic mapping study on satisfaction with IAD by answering five research questions.
Design/methodology/approach
This study used the preferred reporting items for systematic reviews and meta-analyses framework to guide the search process and search for relevant studies between 2012 and 2022 from two scientific databases, Scopus and Web of Science.
Findings
The search revealed 387 studies. In total, 31 articles met the eligibility criteria. This study indicates the journal considered research studies on tourists’ satisfaction with IAD the most, the method of analysis used in the previous studies, the Islamic destination attributes considered in the previous studies, the research distribution by counties, the research trend and the future direction.
Originality/value
To the best of the authors’ knowledge, this is the first systematic mapping study that delivers a summary of empirical research studies on tourists’ satisfaction with IAD.
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Hannele Kauppinen-Räisänen, Helene Cristini and Marie-Nathalie Jauffret
This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare…
Abstract
This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury in its pristine and simplest form. The study focussed on silence in the setting of a church, which is a place typically intrinsically attached to silence. A qualitative semi-structured study was designed to explore how churches’ atmospheres contribute to the experience of silence, as well as what such moments of silence mean to the contemporary traveller. Silence in a church is very much defined by the place itself. For the traveller, silence is (1) a code of conduct, (2) an inner state, (3) a break, (4) an empowering experience and (5) a precious moment. The findings of this study can be used to promote moments of silence for weary travellers in the need of quiet.