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1 – 10 of over 6000Toni Repetti, Susan Roe and Amy Gregory
The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form…
Abstract
Purpose
The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.
Design/methodology/approach
An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys.
Findings
Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee.
Practical implications
Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees.
Originality/value
This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.
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Suharno Pawirosumarto, Purwanto Katijan Sarjana and Rachmad Gunawan
The purpose of this paper is to determine the effect of the work environment, leadership style and organizational culture on job satisfaction and its implication toward the…
Abstract
Purpose
The purpose of this paper is to determine the effect of the work environment, leadership style and organizational culture on job satisfaction and its implication toward the performance of the employees.
Design/methodology/approach
The research population was the whole 642 employees of Parador Hotels and Resorts, Indonesia. The amount of the samples was determined with the formula of Slovin, and the Structural Equation Modelling (SEM) sample consideration was equal to 200 employees. As many as 179 questionnaires were returned and sent for analysis. Proportionate stratified sampling was used for the sampling technique, and sample elements were determined by accidental sampling method. The analytical method used in this study was descriptive statistics and SEM–Partial Least Square with IBM Statistical Package for the Social Sciences (IBM SPSS) Statistics 22.0 software and WarpPLS 3.0 program.
Findings
The results show that work environment, leadership style and organizational culture have a positive and significant impact on job satisfaction, but only the leadership style has a positive and significant effect on the employee performance. Job satisfaction does not give a significant and positive effect on employee performance and it is not a mediating variable.
Originality/value
As indicated by the findings, the role of leaders in hotel industry, in this case general manager (gm), is of importance. Without a high-quality gm, job satisfaction and organizational culture will not be achieved.
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This paper aims to explore the area of carbon offsets and carbon neutrality within the context of hotels and resorts. In theory, carbon markets assist organizations in reducing…
Abstract
Purpose
This paper aims to explore the area of carbon offsets and carbon neutrality within the context of hotels and resorts. In theory, carbon markets assist organizations in reducing their carbon footprint by purchasing carbon offsets. This conceptual paper aims to explore this market, analyze its operations and evaluate the participants. The expectation is that this original research will provide a foundation for analyzing this market to make sense of the widely disparate views about carbon neutrality held by companies in the hospitality sector.
Design/methodology/approach
The research study aimed to uncover what claims are currently made about carbon neutrality, what properties are making these claims and are these claims legitimate? A broad Internet search was conducted to collect a sample of hotels and resorts that marketed carbon neutrality as a feature of their properties. Next, a five-point Likert type scale was constructed to analyze every hotel and resort in terms of legitimate reflection of market performance challenges or dimensions. In this study, the hotels that claim to be “Carbon Neutral” were scored according to four market performance dimensions: project quality, carbon calculations, quality information of providers and price per ton of carbon offset.
Findings
The paper’s findings offer a twofold contribution. First, hotels and resorts interested in entering the offset market can use the results as strategic information to bolster efforts to achieve legitimacy and viability in this market. Second, the findings offer a benefit to consumers concerned to reduce their carbon footprint, as the results include a determination of the best hotels and resorts in terms of carbon neutrality.
Research limitations/implications
This research found that the claim “carbon neutral” is used often to attract green consumers. The spectrum of claims ranged from hotels presenting comprehensive carbon management plans or online carbon footprint applications, to hotels that had minimal information and used the “carbon neutral” for marketing purposes only. In numerous cases, the claim of carbon neutrality is not substantiated and, in this case, might be construed as greenwashing.
Practical implications
The findings indicate that claims of carbon neutrality can be exaggerated and that the consumers must themselves be educated to be aware of claims that are unfounded.
Originality/value
Given the large and rising number of offset providers in the unregulated carbon offset industry and the hotel industry, this contribution promises to offer value. This study is one of the first formal analyses of carbon offsets in the hospitality market. The author hopes that this study will encourage others to research the growing market of voluntary carbon offsets further.
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Melih Madanoglu and Sherie Brezina
The purpose of this paper is to illustrate financial benefits of spa operations in resorts by developing a spa revenue contribution technique/method.
Abstract
Purpose
The purpose of this paper is to illustrate financial benefits of spa operations in resorts by developing a spa revenue contribution technique/method.
Design/methodology/approach
This purpose is achieved by utilizing current industry and academic literature in the fields of hospitality and resort management.
Findings
The results show that a hypothetical resort with 300 rooms would achieve a spa revenue per occupied room of $40.08 which translates into additional annual revenue of more than $3,500,000.
Practical implications
One of the implications of this study is that a well‐run spa may contribute approximately US$28 per available room. Another practical implication is that spas are important generators of additional revenue as they may contribute, at times, over 20 percent to room revenue by using considerably less space than resort/hotel rooms do.
Originality/value
This paper derives its value from developing a specific technique to support the common notion that a well‐operated spa makes a significant contribution to resort revenues.
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Vikas Gupta, Savita Sharma and Sunil Kumar Sinha
This study seeks to determine the effect of sustainable practices on willingness to pay a price premium (WTPP) in the hotels and resorts in the Fiji islands. It will also assess…
Abstract
Purpose
This study seeks to determine the effect of sustainable practices on willingness to pay a price premium (WTPP) in the hotels and resorts in the Fiji islands. It will also assess how implementing these sustainable practices influences guest re-visit intentions.
Design/methodology/approach
A qualitative research technique was used which included in-depth interview sessions with ten Fijian resort managers and 15 hotel guests. The website of Etic Hotels was also used to gather data about the green practices provided by resorts and hotels. A non-random purposive sampling method was used to select respondents.
Findings
Results indicate that implementing sustainability practices has significantly and positively affected guest intentions to return to Fijian Hotels and resorts. The results also demonstrated that customers are willing to pay a higher price for the use of environmentally friendly practices in Fiji's hotels and resorts.
Originality/value
Though a few studies have been conducted examining the linkages between sustainable practices and the Fijian hotel industry, this article is a novel exploration of the use of sustainable practices in hotels and resorts and how they influence guest re-visit intentions and WTPP in Fiji Islands.
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Keywords
Tourism and hospitality.
Abstract
Subject area
Tourism and hospitality.
Study level/applicability
This case has been developed to suit the pedagogical needs of undergraduate and post-graduate students of management in the area of strategic marketing management in the service industry.
Case overview
The case describes the challenge faced by Gautam Raj, Executive Vice President, Strategic Development, The Oberoi Group, in making submissions to the Chairman, P.R.S. Oberoi for giving shape to the company's future strategic plans and developing the blueprint for further growth. The Oberoi Group is a leading India-based hospitality company, which was looking at selective expansion in the five-star deluxe segments by seeking new opportunities for its luxury leisure business in order to achieve a greater geographic spread. The case gives detailed information related to “The Oberoi” resorts ranging from their genesis to their branding and marketing strategies to put into perspective the challenge faced by the protagonist in making appropriate recommendations regarding the optimal choice of location for new-luxury leisure resorts.
Expected learning outcomes
The case is designed to give students an opportunity to demonstrate understanding of generic strategies for sustaining competitive advantage and market selection strategies and to analyse prospective location choices for making recommendations regarding appropriate markets to enter.
Supplementary materials
Teaching note.
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Hugues Séraphin, Stanislav Ivanov, Anca C. Yallop and Anestis Fotiadis
The hospitality sector, via resort mini-clubs also referred as kids' clubs, has put in place initiatives to empower children to be responsible tourists. This is all the more…
Abstract
The hospitality sector, via resort mini-clubs also referred as kids' clubs, has put in place initiatives to empower children to be responsible tourists. This is all the more important as children are the tourists of the future. In their endeavour to educate children during their holidays, many of the activities developed by resort mini-clubs are nature-based; on the long term, this strategy is likely to contribute to the long-term sustainability of the industry. Indeed, the closer an individual is to nature, the more likely this person is to be respectful of the environment. Developing these types of activities could also contribute to the competitive advantage of resorts as most resort mini-clubs are not offering yet this type of sustainability-orientated activities. From a theoretical perspective, resort-mini clubs could be assimilated to lieu de mémoire, and as a result they have the potential to influence the sustainability attitude of the future young adults, and adults whom the children will be.
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Heesup Han, Hyoungeun Moon and Sunghyup Sean Hyun
This paper aims to examine the relationship of internal/external physical environments and emotional well-being and to explore the possible influence of such an association with…
Abstract
Purpose
This paper aims to examine the relationship of internal/external physical environments and emotional well-being and to explore the possible influence of such an association with guest satisfaction and retention considering the moderating role of price perception in the luxury resort hotel context.
Design/methodology/approach
A total of 603 responses were gathered from a field survey at luxury resort hotels. The data were analyzed using quantitative data analyses to achieve research objectives.
Findings
The results from the structural model assessment revealed that both internal and external physical environments elicited emotional well-being, which in turn leads to the increased guest satisfaction and retention. More specifically, internal atmospherics had a stronger impact on triggering subsequent variables compared to external environment factors. The outcomes also indicated the significant mediating role of emotional well-being and satisfaction. Emotional well-being was found to mediate the effect of internal and external physical environments on guest satisfaction, while guest satisfaction mediated the effect of emotional well-being on guest retention. Moreover, price perception significantly moderated the guest satisfaction–guest retention association. Overall, the proposed conceptual framework satisfactorily accounted for variance in guest retention.
Originality/value
The findings help practitioners in luxury resort hotels to develop ways to boost guests’ post-purchase behaviors by using internal/external atmospherics and emotional well-being.
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The purpose of this paper is to use demand behavior estimation to find the sources of price variability among resort hotels at different Spanish destinations.
Abstract
Purpose
The purpose of this paper is to use demand behavior estimation to find the sources of price variability among resort hotels at different Spanish destinations.
Design/methodology/approach
This paper estimates online demand functions during high season for seven four-star resort hotels located at different Spanish destinations. Different price elasticity values are compared, and different factors affecting price elasticity are analyzed.
Findings
The main findings indicate that most of the high season periods display elastic demands, but factors such as a central location at a resort, recent refurbishments, the availability of additional facilities/services and a hotel targeted at the couples and/or half-board segments make the demand more inelastic; the Tenerife hotels had the most price-elastic demand; during the closest booking periods to the date of stay, the demand is usually more elastic; and a higher number of local competitors pushes down hotel prices.
Originality/value
This paper highlights the managerial implications of focusing on more profitable demand segments for hoteliers. This is especially useful for the development of revenue management software aimed at improving forecasts.
设计/方法/途径
该论文评估了位于西班牙不同目的地的七家四星级度假酒店在旺季期间的在线需求函数。比较不同的价格弹性值, 分析影响价格弹性的不同因素。
研究目的
本文的目的是使用需求行为估计来找出西班牙不同目的地度假酒店价格变化的来源。
研究发现
主要调查结果表明:(1)大多数旺季期间的需求弹性, 但诸如度假村的中心位置、最近的翻新、额外设施/服务的可用性以及针对夫妻和/的酒店等因素或半食宿使需求更加缺乏弹性; (2) 特内里费酒店的价格弹性需求最大; (3) 在离入住日期最近的预订期间, 需求通常更具弹性; (4) 更多的本地竞争者压低了酒店价格。
研究原创性/价值
本论文强调了酒店经营者应关注更有利可图的需求细分市场的管理意义。研究发现对于开发旨在改进预测的收益管理软件特别有价值。
Details
Keywords
Services marketing, hotel management, branding, and promotion management.
Abstract
Subject area
Services marketing, hotel management, branding, and promotion management.
Study level/applicability
Undergraduate business and management; MBA/MA management courses.
Case overview
Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy, Banyan Tree had launched new brands and brand extensions that included resorts, spas, retail outlets, and even museum shops. Now, the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity and strong brand image of Banyan Tree, its flagship brand.
Expected learning outcomes
This case illustrates how a powerful service brand can be built even with little advertising. It also exemplifies how pro-environmental business practices can co-exist with a firm's profit objectives. Set in a service context, the case may be used in discussions on services marketing, hotel management, branding, and promotion management.
Supplementary materials
Teaching notes
Details