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India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.

Beginning with a historical outline and the definition of tourism as a privileged opportunity for physical and spiritual renewal, the author deals with the question of how young people put themselves in touch with religion and spirituality. After 2012, Catholic pastoral has changed: not only devotional attention to the pilgrimages but also an overview of the resources constituted by sacred places as a tool for socioeconomic and cultural development of destinations. Religious tourism means an appropriate moment to let the body relax and to nourish the spirit: from this approach, the author shows examples of ‘religious light tourism’ in Europe founded on an ecumenical approach and on sustainability. The effects are positive: for the offer, new jobs (guides, resorts, enogastronomic and folkloristic services); for the demand, a new way to preserve the beauty of creation for future generations, by offering emotional and not massive travels: Caminos, trekking and slow paths, in order to know local traditions and nature. Therefore, ‘religious light tourism’ is a champion of sustainability and responsible tourism because religious tourism is, usually, less affected by season's trends, social and economic crisis (but not in the present COVID-19!).

In the last few decades, tourism has become one of the fastest growing economic sectors in the world, with an increasing economic, social and environmental role. It has been recognised as a strategic driver, able not only to heighten economic growth, employment and enhancement of cultural values, diversity and heritage, but also to help countries transition towards more inclusive and resilient economies. In this framework, slow tourism has been playing an important role, compliant with the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs). Its different forms – such as eco-tourism, rural and village tourism, as well as religious routes – can improve social inclusiveness, poverty reduction and environmental protection while empowering host communities, generating trade opportunities and fostering peace and intercultural understanding.

The pilgrimage on religious routes in particular has been showing a renewed potential. This ancient practice, largely rooted in many confessions as an expression of a mainly religious experience has been gaining new values for both people and territories hosting destinations: its target groups of travellers have enlarged to those looking for spiritual holidays (individuals and groups) as well as well-being and integrated experiences combining religious sites, cultural heritage, landscape and nature, traditions and crafts, food, wine and local events (shared with local people to feel part of the local community). This form of tourism responds to the sustainability challenge as an opportunity for local development in depopulated areas, but still rich in history, nature, art and traditions.

On this basis, this chapter deals with eco-sustainable and religious tourist routes in Sicily (South Italy), focusing on: (1) their relevance in relation to emerging strategies and policies (i.e. cultural ecclesial parks, regional development plans, etc.) (2) and their aptitude to generate sustainable and innovative local development. In particular, it addresses the recent experiences in progress on the Itinerarium Rosaliae in Sicily as opportunities for sustainable and local development.

The aim of this research study is to examine the role of emotional solidarity on religious tourism support. Data for the present research work were attained from various groups of residents in Amasya province/Türkiye.

The Google form-based questionnaires were self-managed by the participants. In the context of the survey, 306 complete questionnaires were gathered. For the data analysis, partial least squares structural equation modeling (PLS-SEM) technique was used via SmartPLS 4.0 software in conjunction with SPSS version 23.

The analysis results show that the emotional solidarity dimensions such as welcoming nature and sympathetic understanding were found to be positively related with religious tourism support at different coefficient levels; however, emotional closeness was not statistically related.

This study adds fresh insights into the field of tourist literature and has beneficial ramifications for business development in the area of religious tourism.

This study aims to investigate the knowledge domain and development trends that appear in the scholarly corpus on religious tourism.

The most common themes evolving in the religious tourism research field are figured out by conducting keyword and trend analyses using the bibliographic data collected from 988 research articles published in Social Science Citation-indexed journals listed in the Web of Science database between 1992 and 2022.

It has been found that the number of publications has increased exponentially. European countries are the major contributors to religious tourism research. Research has mainly clustered around the areas of spiritual experience, identity, cultural heritage, pilgrimage, tourist attitude, behavior and satisfaction. Judaism, Hinduism and Buddhism are religions that have received relatively little research attention.

Future research should focus on the sustainability of religious tourism sites, mitigating the adverse impact of the commercialization of religious tourism products and recovering religious tourism activities from the COVID-19 impact.

The findings are useful for corporate practitioners, site managers and entrepreneurs to take advantage of the valuable opportunities this segment offers. These findings are useful for scholars and policymakers in acquiring the latest knowledge of developments in this field.

The insights obtained by using a holistic approach are valuable for religious tourists who want to understand the importance of visiting religious sites.

This study identifies key themes that have evolved in religious tourism. In so doing, it presents an agenda for pushing this research corpus forward.

This study aims to highlight the theoretical foundations and future research directions in religious tourism and related topics from 2003 to 2023.

A total of 4,143 documents from Web of Science and Scopus databases related to religious tourism and pilgrimage were analysed using VOSviewer software.

The analysis illuminates a steady rise in religious tourism research. The most influential countries are the USA, the UK and Israel. Gendered studies, tourists’ perceptions and technology in religious tourism will be research hotspots, as predicted with keyword co-occurrence analysis.

This study thoroughly evaluates two decades of religious tourism literature through bibliometric and network analysis. It can help researchers comprehend religious tourism study more thoroughly and determine where to focus in future research.

本研究强调了 2003–2023 年宗教旅游及相关主题的理论基础和未来研究方向。

使用 VOSviewer 软件分析了来自 Web of Science 和 Scopus 数据库的与宗教旅游和朝圣相关的总共 4143 份文件。

分析表明宗教旅游研究稳步上升。 最具影响力的国家是美国、英国和以色列。 正如关键词共现分析预测的那样, 宗教旅游中的性别研究、游客感知和宗教旅游技术将成为研究热点。

本研究通过文献计量和网络分析彻底评估了二十年的宗教旅游文献。 它可以帮助研究人员更透彻地理解宗教旅游研究, 并确定未来研究的重点。

Este estudio destaca los fundamentos teóricos y las futuras direcciones de investigación en turismo religioso y temas relacionados entre 2003 y 2023.

Se analizó un total de 4143 documentos de las bases de datos Web of Science y Scopus relacionados con el turismo religioso y la peregrinación utilizando el software VOSviewer.

El análisis ilumina un aumento constante en la investigación del turismo religioso. Los países más influyentes son Estados Unidos, Reino Unido e Israel. Los estudios de género, la percepción de los turistas y la tecnología en el turismo religioso en el turismo religioso serán puntos críticos de investigación como se predice con el análisis de co-ocurrencia de palabras clave.

Este estudio evalúa minuciosamente dos décadas de literatura sobre turismo religioso a través de análisis bibliométrico y de redes. Puede ayudar a los investigadores a comprender el estudio del turismo religioso más a fondo y determinar dónde enfocarse en futuras investigaciones.

Given the growing importance of religious tourism, the purpose of this paper is to present a review of the literature around the area.

All papers with the term “religious tourism” have been searched via Emerald Insight from January 2006 to December 2017. The search was run in June 2017 for the last time and all early cite papers falling under the criteria were also included. This has ensured that key literature produced after the seminal work by Timothy and Olsen (Eds) (2006) has been reviewed. Certain exclusions apply which have been listed in the paper.

Key themes from the literature on religious tourism along with new developments and overlaps with other tourism sectors have been highlighted.

This paper reviews literature spanning more than a decade on religious tourism.

This study aims to extract information and analyze the antecedents of Muslims following pilgrimage tours. Data from the Central Bureau of Statistics Indonesia shows that 87.18 per cent of the total population of Indonesia are Muslims. In addition to running the ruling of Islam and the pillars of Faith, Muslims also maintain the religious tourism. The form of religious tourism which is widely followed by the Muslims of Indonesia is to follow a pilgrimage to the tomb of the wali (Guardian), both wali limo and wali songo.

This study used a qualitative approach. Data collection was done using in-depth interviews of Muslims in Indonesia who had already attended pilgrimages to wali limo and/or wali songo.

The tourists are satisfied and have an intention to revisit the destination, and the interest of the community to follow religious tours is very large, as well as the opportunities to do business in this sector are still wide open. Various motives and benefits of following religious tours, as well as suggestions for improvements for religious tourism destination managers, as well as advice for the government were uncovered. Thus, the results of this study are expected to provide a theoretical contribution related to marketing management in religious tourism and a practical contribution for the managers of religious tourism.

Further research can be done with a quantitative approach, as well as comparative studies between pilgrimages in Indonesia (developing countries) and pilgrimages in other developing countries or in developed countries can also be conducted.

For marketing practitioners, the results of this study can be used as a consideration to continue to improve services in the field of religious tourism in the country, given the potential for development is very large.

There is a contribution from this study to the development of marketing science, particularly related to marketing management on religious tourism services.

This study offers new insight regarding factors influencing Muslims pilgrimage tourism in Indonesia.

Religious tourism is a form of tourism where people of a particular faith travel to visit places of religious significance in their faith. Previous research into the various aspects of religious and spiritual tourism (RST) has been noticeably extended. The purpose of this study is to perform systematic mapping to provide trends and classification regarding the recent publications in the area of RST.

This study collected 181 papers from five scientific databases, from which 122 were selected to be classified according to six properties: research type, research focus, research method, investigated religion, publication type and time.

The analysis of these data resulted in a map of the research field, which was presented under three perspectives: the distribution and trends over time of each classification property and the relationship between them. Besides the visual map, the full list of classified papers is available. The results showed that the number of publications is increasing every year, which shows a growing interest in this field. Moreover, the primary research focuses were destination, demand and marketing. Top three journals were found to be International Journal of Tourism Research, Tourism Recreation Research and Journal of Heritage Tourism. Furthermore, evaluation research, solution proposals and opinion papers were the main research types in the area. In addition, the majority of studies focused on Christianity and Islam. Finally, survey, discussion paper, interview and case study were the predominantly used research methods.

The mapping study delivers the first systematic summary of RST research.

This paper aims to, by having a marketing perspective, assess the potential of Manisa for religious tourism and shed some light on the ways of increasing that potential and to add to the religious tourism literature and practice in general.

A number of depth interviews were conducted with the experts of culture, tourism, religion and religious assets in Manisa. People and institutions regarding religious tourism were called, visited and asked for the names of right interviewees. As a result, a total of 14 interviews were arranged and successfully accomplished. In addition to depth interviews, top 15 most popular travel Web sites (www.ebizmba.com/articles/travel-websites) are examined for tourist and guide opinions toward Manisa’s religious sites and its surroundings.

The findings indicate that Manisa has highly important religious monuments belonging to three major religions, including three of the seven churches mentioned in the Apocalypse section of the Bible. Many suggestions have been made regarding possible changes in products, referring to religious monuments and sites in this study, and other marketing mix elements like possible ways of promoting the product.

The findings are based on a qualitative study, which limit their generalizability. Yet, the sample of interviewees is fairly large and utmost attention is given to the selection of them. In the future, more stakeholders can be involved in the data collection process. Also, the views of general public on the topic can be investigated through surveys to determine the details of religious tourism activities.

Preparations for selling souvenirs (like miniatures of religious monuments) and other religious and cultural goods near the sites of attraction can be made. In addition to selling souvenirs (e.g. miniatures, postcards), local food (i.e. Mesir paste, Mesir delight) and local drinks (i.e. Mesir tea, Sübye) can be offered at gift shops or stores to be opened next to religious monuments.

With the rising popularity of experiential and event marketing, tourists coming to Manisa to see religious monuments will be better off experiencing the atmosphere of these monuments. A specific team of experts from each related organization can be formed and an action plan be prepared to determine the steps to be taken regarding religious tourism. A wise planning and an effective implementation of religious tourism efforts require an intense coordination.

Policy makers and managers who want to promote religious tourism need to determine the tourism products and services which appeal to a diverse types of tourists visiting any religious destination. Religious tourism products and services in other destinations can be offered in combination with such activities as camping, hiking and sightseeing or such other types of tourism as social and group tourism and adventure. Standard marketing strategies may not work for religious tourism because spiritual travel will take different forms and have different meanings. Promotional activities are utilized to make potential customers aware of products, induce demand and provide incentives to purchase.