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Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches

Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding

ISBN: 978-1-83867-071-9, eISBN: 978-1-83867-070-2

ISSN: 1871-3173

Publication date: 29 November 2019

Abstract

This chapter focusses on travellers’ pursuit of silence. This quest may be a counteraction to the current invasion of noise in everyday life. Silence has become something rare, unique and exclusive – which conveys luxury in its pristine and simplest form. The study focussed on silence in the setting of a church, which is a place typically intrinsically attached to silence. A qualitative semi-structured study was designed to explore how churches’ atmospheres contribute to the experience of silence, as well as what such moments of silence mean to the contemporary traveller. Silence in a church is very much defined by the place itself. For the traveller, silence is (1) a code of conduct, (2) an inner state, (3) a break, (4) an empowering experience and (5) a precious moment. The findings of this study can be used to promote moments of silence for weary travellers in the need of quiet.

Keywords

Citation

Kauppinen-Räisänen, H., Cristini, H. and Jauffret, M.-N. (2019), "Silence as a Moment of Luxury: Insights from Contemporary Travellers Visiting Churches", Volgger, M. and Pfister, D. (Ed.) Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Advances in Culture, Tourism and Hospitality Research, Vol. 16), Emerald Publishing Limited, Bingley, pp. 291-302. https://doi.org/10.1108/S1871-317320190000016026

Publisher

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Emerald Publishing Limited

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