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Article
Publication date: 1 November 2022

Amr Al-Ansi, Hossein Olya and Heesup Han

This study aims to conduct a synopsis and overview of past research that discussed halal hospitality development and the halal travel market.

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Abstract

Purpose

This study aims to conduct a synopsis and overview of past research that discussed halal hospitality development and the halal travel market.

Design/methodology/approach

An extensive systematic review of 108 articles within the hospitality and tourism domain from 2000 to 2021 that were extracted from the Web of Science and Scopus databases was exhaustively assessed.

Findings

The results are visualised to determine the most thematic domains, contexts and concepts previously discussed. It also computed the contribution of journals, authors and affiliations in fostering the mobility of halal tourism studies. The study attempted to chart new directions and insights for future scholars and academics to expand the scope of halal literature in two ways. It articulated the implications and guidance themes emphasised in previous studies and identified new paths to abreast the contemporary issues of the hospitality and tourism industry, including sustainable consumption trends, community development, technology and smart practises, as well as potential threats and challenges such as islamophobia.

Originality/value

In view of the fast growth of halal market studies, the direction and contribution of the previous literature produced limited discussions with certain theoretical concepts. This study advises new pathways in which halal tourism development can respond to contemporary issues in hospitality and tourism.

Details

International Journal of Contemporary Hospitality Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 6 September 2022

Iddrisu Mohammed, Mahmoud Abdulai Mahmoud, Alexander Preko, Robert Hinson and Joseph G. Yeboah

This paper sought to examine the factors that influence intention to recommend, focussing on the extension of the theory of planned behaviour in halal tourism, with…

Abstract

Purpose

This paper sought to examine the factors that influence intention to recommend, focussing on the extension of the theory of planned behaviour in halal tourism, with additional instruments such as halal safety and security, and trustworthiness of halal information.

Design/methodology/approach

Guided by a quantitative approach, cross-sectional data were collected using 394 Muslim diaspora tourists. The analysis technique used in this study is the partial least square structural equation modelling (PLS-SEM).

Findings

The results suggest that halal planned behaviour may account for the intention to recommend. Halal attitude, subjective norm, halal image, halal value, halal safety and security, and trustworthiness of halal information positively and significantly affect intention to recommend.

Practical implications

Muslim diaspora tourists are identified to have halal planned behaviour on intention to recommend. Hence, destination managers and practitioners are suggested to develop proactive halal products and services that appeal to tourists' intention to recommend.

Originality/value

This study has developed two new constructs: halal safety and security, and the trustworthiness of halal information grounded on the theory of planned behaviour in halal tourism. Specifically, the focus is on Muslim diasporic tourists' perspective in a non-Islamic context.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 5 September 2022

Ömer Saraç, Vahit Oğuz Kiper and Orhan Batman

Hedonic behavior is a well-known phenomenon for tourism activities by the nature of tourism itself. However, there is a possible conflict between the structure of halal

Abstract

Purpose

Hedonic behavior is a well-known phenomenon for tourism activities by the nature of tourism itself. However, there is a possible conflict between the structure of halal tourism and hedonic behavior. This paper aims to investigate the hedonic perception levels of halal-sensitive tourists (HSTs) while questioning their travel motivations.

Design/methodology/approach

According to the aim of this study, quantitative approach has been adopted via data gathering within World Halal Summit. A total of 1,123 surveys were gathered face to face from participants. Factor analysis applied to confirm validity of the data set while also running Cronbach alpha test through all dimensions. Also, frequency and mean analyses were applied in addition to t-test for comparing tests.

Findings

Results briefly show that HSTs have an average level of perception of hedonism. They also travel once or twice a year for religious, social or environmental reasons which supports the finding about their hedonism perception.

Research limitations/implications

The research is also important in the applied field, especially in terms of decision-makers and supply determinants in destination management. Because if it is determined that the HSTs exhibit a utilitarian consumption, it has a guiding feature for the decision-makers to prefer halal tourism in terms of environmental management in the destination. In terms of the economic sustainability of the research destination or businesses, it also serves as a guide for the supply determinants in their investment activities.

Originality/value

This research is considerably important in terms of putting the HST typology on a conceptual basis in the theoretical field. In the research, it is tested whether the HSTs are hedonic consumers; in other words, whether they comply with the Islamic religious prohibitions. The tendency of HSTs to comply with the prohibitions reveals that they are utilitarian consumers, while halal tourism is a responsible tourism that cares about sustainability.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 17 May 2022

Nasrin Akter and Shahedul Hasan

Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the…

Abstract

Purpose

Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers of halal tourism purchase intention of Muslim tourists are insufficient. To contribute to this end, this study aims to examine the moderating role of perceived behavioral control (PBC) on attitude, subjective norms (SN) and behavioral intention by applying the theory of planned behavior.

Design/methodology/approach

The conceptual model is tested by using structural equation modeling based on the data collected from 306 Muslim tourists of Bangladesh.

Findings

The results reveal that PBC moderates the relationship between attitude and halal tourism intention. Halal tourism intention is also influenced by attitude and PBC but not by SN.

Research limitations/implications

Findings of the study contributed to halal tourism literature by identifying the role of perceived autonomy and capacity on halal tourism intention and by offering an understanding of the underlying psychological drivers of halal tourism choice.

Practical implications

This would help the marketer to design suitable halal tourism offerings to fulfill the unique needs of this less explored tourism market.

Originality/value

To the best of the authors’ knowledge, this is perhaps the first study in the context of the Bangladesh tourism sector that focuses on customers’ halal tourism intention. The study’s findings are crucial in Islamic marketing and halal tourism.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 8 March 2022

Ajeng Puspa Marlinda, Faris Al-Fadhat, Bambang Cipto and Hasse Jubba

This study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy…

Abstract

Purpose

This study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy that is closer to the wishes of Muslim customers, which is also in line with Islamic principles.

Design/methodology/approach

This research investigated the perceptions of 17 key informants. The data was conducted through interview about the possibility of developing an industry that is more in line with the lifestyle of Muslim tourists and more in line with halal criteria.

Findings

This study shows that the idea is quite attractive, especially among Seoul tourism industry players and even the South Korean Government itself. Although the potential for halal tourism is recognized, its development is currently divided into three groups, namely, groups that support the development of the policy, groups that reject and groups who do not care about it.

Originality/value

The research in this paper shows further developments from the studies that have been conducted in Djerba, Tunisia, that halal tourism carried out in Seoul, South Korea, has become a priority for the government through agencies/institutions/communities related to the halal industry.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 10 February 2022

Yuliani Dwi Lestari, Faridatus Saidah and Aghnia Nadhira Aliya Putri

This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the…

Abstract

Purpose

This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value, trust and tourists’ intention to visit halal tourism destination in Indonesia.

Design/methodology/approach

Quantitative data is collected by conducting an online survey. Using data from 244 Muslim respondents in Indonesia, this study applies a partial least square-structural equation modeling to test and estimate relationships among variables.

Findings

The results show that perceived behavioral control, perceived value and trust directly influences the intention to visit halal tourism. Subsequently, supporting factors also directly affect the intention to visit halal tourism, whereas the other attributes of destination competitiveness that is core resources and attractors and destination management have an indirect relationship or act as mediating variable to the intention. Destination management performs as a driving force of intention to visit halal tourism through the three variables, namely, perceived behavioral control, perceived value and trust. Meanwhile, core resources and attractors only have an indirect relationship through trust.

Research limitations/implications

There are limitations of the data collection, the respondent of the survey in this study is Muslim tourist, for wider range of region the study should also be conduct not only for Muslim respondent but also non-Muslim respondent to get comprehensive data of halal tourism market in Indonesia.

Practical implications

This study provides insights to the government and stakeholders about domestic tourist intentions toward halal tourism destinations. This study also makes some recommendations for elements that can be used to increase tourist acknowledgement of halal tourism, acquire the domestic tourist market and increase state revenue through halal tourism.

Social implications

This study has substantial implications; halal tourism in Indonesia has a promising economic future. The tourism industry is not only intended to increase government revenue but has also contributed to environmental sustainability. The study reveals the significance of destination management in halal tourism. Hence, to make Indonesia a leading country in halal tourism, Indonesia needs to fulfill the tourism destination competitiveness among others to implement sustainable tourism and enhance the infrastructure, promotion, services and environmental aspects.

Originality/value

This study offers a framework model related to halal tourism focus on destination competitiveness as part of the knowledge contributions. Besides, the findings of the study can be the references for the stakeholders to take any strategic decision with regards to attract tourists’ intention to visit halal tourism destinations.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 12 January 2022

Nurul Huda, Ariel Nian Gani, Nova Rini, Tiko Dhafin Rizky and Lazuardi Ichsan

Islamic attributes and activities need to be developed in compliance with the halal concept to attract potential Muslim tourists and ensure the success of halal tourism

Abstract

Purpose

Islamic attributes and activities need to be developed in compliance with the halal concept to attract potential Muslim tourists and ensure the success of halal tourism. Although the literature shows that many factors can influence the success of halal tourism, a complete picture of the success factors of halal tourism in a city is still very limited. As such, this explorative study aims to examine stakeholders’ perspectives regarding the antecedents of halal tourism success and the benefits of halal tourism for the city.

Design/methodology/approach

Qualitative system dynamics modeling was used for this study, and Makassar (a successful halal tourism city) was considered as the basis for the study. A causal loop diagram (CLD) of halal tourism was developed using the group model building technique to elicit stakeholders’ knowledge and assumptions. Network analysis and feedback loop analysis were used to identify the driving factors of successful halal tourism.

Findings

Two factors need to be taken into account by halal tourism stakeholders in the city: support from the central and local government and improving and maintaining potential tourists’ perceptions of the city. There are four benefits of halal tourism success for the city: an increase in the number of micro-, small- and medium-sized halal businesses in the city, increased support from the central and local government to further develop halal tourism infrastructure in the city, increased word-of-mouth promotion of Makassar as a tourism destination and a decrease in the price of halal tourism components (e.g. food and accommodation).

Originality/value

The resulting CLD shows the interlinkage between political, societal and economical factors that could influence the success of halal tourism development. In particular, the findings show how governments and tourism stakeholders need to promote halal tourism socialization in the community and improve the public perception of this type of tourism. Therefore, the findings can help destination stakeholders and tourism developers in other cities develop halal tourism potential.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 22 September 2021

Izra Berakon, Muhammad Ghafur Wibowo, Achmad Nurdany and Hendy Mustiko Aji

The increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and…

Abstract

Purpose

The increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and service apps with the Sharia mobile banking system. The fourth wave of the industrial revolution has changed the consumer paradigm, creating a young generation that uses digital service transaction systems in their daily lives. This paper aims to investigate the factors that determine intention to use halal tourism apps amongst Muslim tourists to provide insights promoting the development of halal tourism in Indonesia.

Design/methodology/approach

The research was conducted using an online survey approach. The sample comprised 205 Muslim Millennial and Generation Z travellers. The data collected were analysed using partial least square structural equation modelling. There were three analysis stages: evaluation of the measurement model, assessment of the structural model and hypothesis testing.

Findings

The findings indicated that trust mediated the relationship between perceived ease of use and perceived usefulness on individual intentions and that halal knowledge positively and significantly impacted individual intentions. In contrast, religiosity was not a significant influence on individual intentions.

Originality/value

The paper expanded the technology acceptance model by incorporating the key constructs of halal knowledge, religiosity and trust into an integrated research framework; this represented a novel step, especially in the context of halal tourism. The finding that trust mediated the relationship between perceived ease of use and perceived usefulness fills a gap in previous research, which has rarely included the trust construct in technology acceptance models.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Open Access
Article
Publication date: 11 October 2021

Syed Ahamed Suban, Kumar Madhan and Shameem Shagirbasha

Halal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the…

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Abstract

Purpose

Halal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the publications indexed in the Scopus database in the broad subject of Halal and Islamic tourism from 2004 to 2021.

Design/methodology/approach

The authors found 238 publications that fit the function, subject and set criteria. The papers were analysed in terms of publication by knowledge area, number of studies published every year, contribution by countries, number of authors and most influential journals. VOS viewer was used to perform a visual analysis on co-occurrence of keywords and document citations.

Findings

According to the findings, the Scopus database includes 151 (34.40%) documents on business, management and accounting, and 89 (20.27%) documents on social science. It was reported that 29 documents were published in 2018, followed by 54 documents in 2019 and 56 documents in 2021. Malaysia has contributed 86 documents on Islamic tourism, whereas Indonesia has contributed 64 documents. The paper also discusses other interesting findings.

Research limitations/implications

The bibliometric analysis carried out was confined to Scopus data. Other national and international databases were not taken into account for this research.

Originality/value

Between 2004 and 2021, this study examined relevant studies on Halal and Islamic tourism. The study presents a concise review of the literature accessible to researchers working in this area and provides recommendations for future research.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 25 March 2021

Bhayu Rhama

This study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism.

Abstract

Purpose

This study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism.

Design/methodology/approach

Three Mastercard-CrescentRating 2019 Reports which are Global Muslim Travel Index, Indonesia Muslim Travel Index and Halal Travel Frontier were evaluated using a qualitative method supports by NVivo software to analyze text and images. Eight indicators (number of tourists, main motivations, main values, interaction with the community, interaction with the environment, most possible destinations, infrastructure and visitor monitorings) are used to classify halal tourism items into mass tourism (traditional, experiential and sensational) and non-mass (alternative) tourism. The qualitative analysis is supported by correlation analysis of GMTI scores with environmental performance index and the global sustainable competitiveness index scores.

Findings

The results showed that halal tourism has unique characters compared with mass and non-mass tourism types. However, halal tourism advocated by CrescentRating unlikely shows similarity with non-mass tourism. It tends to be traditional mass tourism, especially on the perspective of the type of activity, interactions with the environment and local communities, as well as the main values.

Originality/value

Previous research suggested the needs of halal tourism and its relations to sustainability. This research fills the gap by showing the halal tourism, in the perspective of Mastercard-CrescentRating is not prioritized toward sustainable tourism by qualitative and quantitative evidences. This study contributes to the knowledge of sustainability from Islamic perspectives and practices and provides a way to the theory of Islamic sustainable tourism. It also suggests improvements to halal tourism guidelines such as the transparency and guarantees that the profit will be used for social welfare, promotion of sustainability using Qur’anic verses and promotion on environmental and social empowerment activities.

Details

Journal of Islamic Marketing, vol. 13 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

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