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The aim of this study was to explore resident perceptions of, and engagement with a staged sport event, the Monsoon Cup. The Monsoon Cup is an international yachting regatta which is held annually in Terengganu, Malaysia and is strongly supported by their Federal Government to raise the country’s international profile as a popular sport tourism destination. Previous studies have reviewed residents’ attitudes towards tourism development and the factors that influence their perceptions. However, little research has been conducted on residents’ expectations, interests and needs in terms of a specific mega sport tourism event such as the Monsoon Cup.

A qualitative methodology using semi-structured interviews was the principal means of collecting data. The sample consisted of local residents living in Pulau Duyong, five kilometers from the capital of Terengganu. Thirty-six residents were interviewed with the majority being male (N = 28), with ages ranging from 20 to 73 years. A number of questions were developed and pilot tested before being posed to the study respondents about the annual staging of the Monsoon Cup. NVIVO 9.1 computer software package was used to code, compare and classify the major themes that recurred or were common in the data set.

The findings provided strong support for the critical importance of actively engaging local residents in the staging of such a large-scale event. In the first year of operation, many of the local residents of Pulau Duyong had enthusiastically participated in MC-related activities; however, the level of engagement had declined significantly in the recent years. In the future, every effort must be taken to focus on the development of better lines of communication and information dissemination with respect to the planning and actual staging of the annual event than is currently the case. Practical implications Community feedback suggested that key stakeholders involved in the staging of the Monsoon Cup have a critical role to play in the future in engaging local residents of Pulau Duyong more purposefully in the event itself. Greater effort must be made on the part of event organisers to actively recruit local residents to assist with the event planning, promotion and staging of the regatta. In addition, the distribution of brochures on a periodic basis to convey information about event-related activities and opportunities for community engagement were suggested to be a highly desirable first step.

Community feedback suggested that the event company involved in the staging of the Monsoon Cup had a critical role to play in engaging local residents of Pulau Duyong more purposefully in the event itself. In particular, effort needed to be focussed initially on the development of better lines of communication and information dissemination with respect to the planning and actual staging of the annual event than was currently the case.

This research will be of great benefit to the key stakeholders involved in the staging of the event, which includes local government, the event organisers, tourism professionals and community residents, by providing deeper insights into matters that residents expressed as being important. This will help to ensure that in the future, all stakeholders will be empowered contributors to the ongoing planning and annual staging of this international event.

There are two main aims of this conceptual paper. The first is to explore the issues associated with staging events in public spaces, and to produce a typology of different event spaces. The second is to explore if and how events should be designed into parks, streets and squares and whether this might reduce some of the negative impacts and associated user conflicts.

The paper analyses the history, drivers and effects of using public spaces as venues and examines the reciprocal relationships between events and the spaces that host them. To explain the range and dynamics of contemporary events, a typology of event spaces is developed. This typology highlights nine different types of event spaces which are differentiated by the level of public accessibility (free entry, sometimes free, paid entry), and the mobility of event audiences (static, limited mobility, mobile). Using this typology, the paper discusses ways that public spaces might be adapted to make them better suited to staging events. This discussion is illustrated by a range of examples.

The paper finds that it makes practical sense to adapt some urban public spaces to make them better equipped as venues, but designing in events presents new issues and does not necessarily resolve many of the problems associated with staging events. Disputes over events are inevitable and constituent features of public spaces.

This paper makes an original contribution by developing a new classification of event spaces and by synthesising ideas from urban design with ideas from the events literature.

Although the gazing qualities of the natural environment play an essential role in the communication of tourist experiences, the natural environment is an under-communicated and underused element in the staging of tourist activities. To illustrate the potential staging strategies for tourism firms as they relate to natural environments, this paper presents a discussion of two cases from northern Norway: a dog-sled race and a Northern Lights hunt. Interpretative data analysis of the respective cases’ staging strategies was undertaken to shed light on how each case opted to stage the natural environment. Viewed as separate from the exploration of the cases, the paper includes a discussion of the staging dimensions of exploration, play, and learning. Furthermore, the benefits linked to the use of these dimensions were brought to the fore as important to efforts at involving tourists in the offered activities and in facilitating cocreation.

This study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign TV coverage of the Olympics in nine countries. Using Rivenburgh's national image richness construct, it attempts to make sense of the coverage before and after Beijing 2008, particularly its impact on the image of the host country. The study concludes that the breadth and attribution of China's image remained relatively stable, that these factors did not improve China's national image directly but that indirectly they raised awareness of China in the international media and framed the host country's image more clearly.

The issues at stake in this paper namely concern the changes in the cultural identity representations of territorial landscapes as a result of increasing mobility of which tourism is but one of the numerous forms. The decision to focus on festivals and events is that: 1. Traditionally speaking, festivals and events are both the result and the signifiers of the cultural identity of spaces within which they occur; 2. In more recent years, they have increasingly been instrumented as a marketing tool in the development of tourist spaces as can be attested by the large body of tourist literature; 3. Beyond the emphasis placed by researchers on the economic impacts of events organization, there has been a growing interest in investigating their social impacts. 4. Limited attention has been paid to comparing the strategies of events organization, the way they intervene on cultural identity and the ensuing impacts on territorial development in general. Accordingly, it was decided that an investigation of regularly recurring events, which have become part of the territorial landscapes within which they occur, would be led to try and answer the following questions: 1. How do festivals and events contribute to staging the particularities of cultural identity within different spaces? 2. Are these festivals and events staged simultaneously to encourage greater mobilities to and within the given spaces and to devise better responses to the mobilities that have already modified them? 3. To what extent do festivals and events contribute to re‐interpreting cultural identity?

Bidding, planning, design, and management are principles of successful conference execution. In this chapter, an appreciation of context and the specification of concrete guidelines are shared on how to make a conference a success. Micro examples inform the perspectives on how to apply event domain literature in the management of an academic association conference. Practical viewpoints, including strategic planning guidelines, operational documents, and event design philosophies shed light on professional conference management. Key success factors and challenges related to its design provide a yardstick on how to execute a conference. Key summary issues and special tips for success are also highlighted.

Purpose: An examination of the uptake and application of Robotic, Artificial Intelligence and Service Automation (RAISA) technologies by the events industry.

Design/methodology/approach: Academic and practitioner literature review and analysis pertaining to the relevance of RAISA in events.

Findings: The events industry has tended to rely on automation in staging and event production and the application of RAISA in events has been limited but holds great potential for the future. Whereas, in the hospitality and tourism industries RAISA has been applied across a range of service functions. For example, in such industries, artificial intelligence, machine learning and service robotics technologies have become commonplace. Nonetheless, the same level of adoption of RAISA in events is less evident particularly in front-of-house operation, due largely to the incompatibility with the raison d'être of event attendance – the purposive congregation of people seeking an event experience.

Research limitations/implications: The findings are the views of the authors and are therefore reliant upon existing events management literature on RAISA and their interpretation of this information and its application to the events industry.

Practical implications: RAISA has the capacity to play a crucial technical function in the events industry. However, it needs to be acknowledged that an event is essentially an experiential product which is simultaneously delivered and consumed in a particular setting/venue. RAISA applications and techniques avail event management immense sustainability and growth potential.

Social implications: Events are expressions of human social interactions and activities. Given the recent trend in sports media consumption as a substitute for live event attendance compounded by barriers to event attendance such as heightened terrorism threat and high expense/cost, there is a real risk of degradation of the social significance of the events industry. The prudent uptake of RAISA has the potential to emolliate the barriers to attendance while facilitating effective marketing and industry sustainability.

Originality/value: This chapter provides a new perspective in focusing on the potential applicability of RAISA in event management practice.

The paper aims to give an interesting insight into the rise in event bidding and delivery of sports mega‐events from Qatar and the Middle East. This paper seeks to examine the shift in government policies and citizen relationships in the Middle East and Gulf Region, focusing on the specific case of Qatar from its staging of the 15th Asian Games in 2006 to present.

The paper begins with an overview of the main literature on the importance of sport events as a vehicle for securing global profile for cities and nations. The paper draws upon the authors' participation at the 15th Asian Games and interviews conducted there and latterly, desk‐based research involving scrutiny of Qatar's recent policy pronouncements and published materials pertaining to sporting events in the intervening period since the 2006 Games.

The findings are presented in the form of a case study, using the Asian Games as a starting point and finishing with Qatar's latest bids for sporting mega‐events. The paper presents a conceptual analysis of the situation in Doha and reveals a ten‐year strategy from Qatar to set itself apart from its neighbors in bidding to host mega‐sporting events and in its progress in terms of civil rights for women. This has allowed wider participation in sport and ensured Qatar can bid for the most prestigious global sporting events.

This paper adds to the wider public policy discussion and contributes to the body of knowledge in this area. The authors have written extensively on events policy but believe issues of democracy versus ruling states, emotional bidding and awarding to such states will continue to rise over the coming years and these have significant implications for both event owners in awarding such bids but also for policy makers in legitimizing bidding for such events in this context.

The paper reveals that the currency of awarding events to countries in the Middle East, Africa and South America is politically and socially important and of major interest to both the public and academics at present.

This paper aims to identify the key quality attributes a museum or art gallery should possess and enhance to become an attractive business event venue.

The research adopted a two-stage case-study methodology. Firstly, three museums were selected in Manchester, UK, to explore the venues’ approaches to hosting business events. These were the Lowry Art Centre, Salford Museum and Manchester Art Gallery. Secondly, a business event at another museum in the city, Science and Industry Museum, was accessed to explore the audiences’ perceptions and industry requirements regarding the organisation of events in museums. In total, 21 qualitative semi-structured and structured interviews were conducted with the event delegates, event planners and museums’ management.

Thematic analysis was applied to identify three key attributes: venue character, memorability and functionality and feasibility. Venue character refers to the overall appeal of a venue, including its history, status and interior design. Memorability refers to the authenticity and uniqueness of the attendee experience at a corporate event organised in a museum. Finally, functionality and feasibility deals with the availability of functional facilities, space flexibility and diverse venue regulations.

The findings of the research provide valuable insights to both museums and event companies. The research reveals the main benefits and drawbacks of using a museum or an art gallery as a venue for business events and suggests key aspects to consider while staging a business event in a cultural institution. Museums could apply the findings in marketing to emphasise their uniqueness, authenticity and flexibility.

The purpose of this paper is to discuss the rise and the future of urban leisure format (ULF), i.e. local seasonal short-lived and repeatable small-scale place-time-based staging urban leisure experiences which become the focus of recreation and tourism development in many cities. It aims to analyse the structure of the ULF by identifying its main features and also to propose the future developments of the concept.

The study is based on the experience economy principles. It develops the models for structured experiences/experienscape by adding the analogy with television programme formats to propose the general logic of constructing, organising and packetizing urban leisure experiences that are multiplied effectively to other urban time-spaces.

The ULF’s future potential lies in its ability to adopt local components, i.e. people and urban resources, to global trends using a structured experiences/experience logic which makes the ULF formattable, i.e. with the capacity to get informally standardised, then repeated and adapted to other cities’ contexts.

The paper provides a conceptual framework for formatting the leisure events and places under the framework of the structured experience, will be carefully adapted to the micro-local level, i.e. community activities sphere. The ULF is a theoretical concept and needs empirical research to verify its validity.

The ULF provides urban managers with a framework for replicating, multiplying and adapting urban leisure events and sites within the structured experiences (SE) designing framework.

The study contributes to the scientific discussion on the experience economy by introducing the ULF concept which can be adapted to various urban conditions.