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Book part
Publication date: 28 December 2016

Crystal C. Lewis and Cristina H. Jönsson

It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new…

Abstract

Purpose

It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new experiences. This has led to a highly competitive sport tourism market and as a result destinations engage in various marketing techniques and promotional tools to gain an advantage. For that reason this research was undertaken to acquire a greater understanding of the importance of promotional tools to successfully and efficiently market sport tourism experiences.

Methodology/approach

The construct of this study comprises of two stages. The aim of the first stage is to evaluate the specific tools used to promote sport tourism and sport tourism experiences in Barbados by examining the responses of various sporting and tourism bodies. The second stage of this research was conducted to present and analyze how marketing/promotional tools could contribute to better market sport tourism experiences.

Findings

The research found that many of the promotional tools implemented in Barbados during their marketing process correspond with those used internationally. However, problems of poor and insufficient sporting facilities as well as little collaboration between tourism and sporting entities, hamper the success of Barbados as a sport tourism destination. This further minimized Barbados’ ability to market favorable tourism experiences. This therefore shows that while promotional tools are essential in attracting tourists, other elements must also be taken into consideration to ensure sport tourists have positive experiences which would lead to a successful sport tourism destination.

Originality/value

Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

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Article
Publication date: 1 February 2003

Ivanka Avelini Holjevac

The paper is focused on the sports tourism offer giving the example of Croatia. Emphasis is placed on the quality of the sports tourism offer — that considered being the…

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1107

Abstract

The paper is focused on the sports tourism offer giving the example of Croatia. Emphasis is placed on the quality of the sports tourism offer — that considered being the key of success on the tourism market. The aim of the paper is to stress the need for developing sports tourism offer required by the tourists of today. Sport is a part of the health tourism offer. Health, recreation, sport, fitness, beauty and leisure time are the elements of the quality of life. Sport is not adequately represented in the Croatian tourism offer. This paper suggests measures that need to be taken in order to increase the share of sports in the tourism offer. Such measures should lead to aligning the supply with the demand, and to increasing financial effects. Tourism plays a very important role in the economic development of Croatia, and it deserves high priority in the development strategy.

Details

Tourism Review, vol. 58 no. 2
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 1 February 2005

Natasa Slak and Matjaz Robinsak

Until now the majority of researchers of sports tourism have focused their research on the tourist and their characteristics, meaning, on the demand. Since the majority of…

Abstract

Until now the majority of researchers of sports tourism have focused their research on the tourist and their characteristics, meaning, on the demand. Since the majority of authors (Gibson 1998; Seddighi and Theoracharous 2002; Hudson 2003; ?inch and Higham 2001) studied tourists and their characteristics we decided to focus on the providers of active sports holidays. According to Planina, Mihali_(2002, pg. 29) the tourism model is built on demand and supply. The supply side was analyzed by WTO (2004) in their research amongst European tour operators with the highest turnover in order to establish how sport features in products involving Latin America. Based on this idea we decided to carry out a research amongst providers of active sports holidays and asked them about a typical client. We divided the providers into segments according to the type of guests. The research was carried out to find the answer to the question “What do providers of active sports holidays offer in Slovenia and how they perceive their guests?” We were interested to know what they actually offer and the trend of the enquiries they receive from their visitors. The characteristics of the visitors are important to help providers decide how to develop their facilities to meet the demands of the market. We learnt that in Slovenia the majority of tourists are short‐length stays. We also researched the supply and demand and learnt that the providers expect the demand to be highest for skiing and cycling. In the largest of the segments the activities most frequently offered are swimming (water sports), tennis (racquet sports), the usual team sports and skiing. However, the demand for these sports is not growing. Amongst the activities which are in lesser demand but have been defined by the providers as growing are mountain biking and golf.

Details

Tourism Review, vol. 60 no. 2
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 29 September 2021

Mona Mirehie and Inje Cho

The coronavirus disease 2019 (COVID-19) pandemic and consequent economic shutdown have had severe impacts on the tourism industry. Acquiring an understanding of the…

Abstract

Purpose

The coronavirus disease 2019 (COVID-19) pandemic and consequent economic shutdown have had severe impacts on the tourism industry. Acquiring an understanding of the impacts and ongoing response procedures is crucial to recovery planning. The purpose of this study is to explore the management procedures undertaken by sport tourism stakeholders during the COVID-19 pandemic in Indiana, USA, a state that relies heavily on sport tourism for its economic vibrancy.

Design/methodology/approach

A constructivist grounded theory approach was adopted. In-depth semi-structured interviews were conducted with 14 high-rank managers in sport tourism organizations.

Findings

Continued uncertainty, psychological and financial distress were found to be the main challenges. Contingency planning, adaptability and focus on doable tasks were the core elements of the strategic response plan. Resilience management, particularly social and financial, appeared to be key in the recovery process. A stronger return was predicted with technological advancements and new collaborations. Intra-destination collaboration and creative programs were found to be key in the long-term resilience of the destination.

Originality/value

Findings shed light on the challenges faced, response actions undertaken, and the projected future which helps to understand the stories behind decisions and proposals, identify the gaps, and plan the best possible practices. Recommendations for leveraging sports to revitalize the destinations and help businesses survive the crisis are provided that can guide sport tourism communities on their path to recovery from COVID-19.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

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Book part
Publication date: 11 June 2021

Carmen Bizzarri and Paolo Giuntarelli

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very…

Abstract

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After a review of literature on the effects of sport events, the chapter would suggest how to take into account sporting events after COVID-19. In this context, the chapter is aimed to assessing to impact the destinations through the methodology of case study. The research focused particularly on the project of the Italian Golf Federation for the organization of the Ryder Cup 2022 and assumed the economic, social, and environmental effects of this event on tourist system of local and regional scale. The golf events, nevertheless, can be easier to organize than other sporting events that take place, for example, in arenas and with great public access. The golf events, in fact, can involve a single person during the game and can play on air and be a great encouragement to promote local sustainable development (Fyall & Jago, 2007). The chapter, at least, is aimed to suggest the new policy to implement sport events to promote a new form of tourism, offering new incentives for local sustainable development of regional community, including all the participants to the events.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

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Article
Publication date: 22 October 2020

Muammer Mesci, Yeliz Pekerşen and Zeynep Mesci

The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports

Abstract

Purpose

The purpose of this study aims to examine sports tourism through a conceptual lens. The study offers a deep assessment of the general structure and purpose of sports tourism. Thus, the authors aim to determine the contributions of scientific studies in the field of sports tourism to sports tourism literature.

Design/methodology/approach

A qualitative research design was created and data collected using document analysis. The research articles were categorized and analyzed according to their objectives, journals of publication, keywords, application areas, research methods used, data collection techniques and findings

Findings

It was been determined that the research articles in the field of sports tourism contributed significantly to the sports tourism literature and to the cumulative progress of the field.

Research limitations/implications

The implications of this study is that only publications in the field of sports tourism (in the tourism category) indexed in the Web of Science between 2014 and 2018 were examined.

Practical implications

Studies to be carried out in the field of sports tourism should be seen as continuations, rather than repetitions, of one another. Thus, more information about the field of sports tourism is needed to better articulate the structure of the field for the benefit of future researchers.

Social implications

There is a need for studies to contribute to the development of sports tourism in the literature. This study aims to take a step in this direction. With the increase of activities to be carried out in both the field and practice of sports tourism, a better relationship will be established between sports, local people and relevant stakeholders.

Originality/value

More theoretical studies in this field (Gibson, 1998a; Soedjatmiko, 2015) suggest that the field of sports tourism can be further developed. In light of this call, the present study will provide an overview of sports tourism research as a whole, thus contributing to future research by its own merits. It will guide the authors to determine how activities in the field of sports tourism have grown and how they are progressing

Details

Journal of Hospitality and Tourism Insights, vol. 4 no. 5
Type: Research Article
ISSN: 2514-9792

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Article
Publication date: 4 June 2020

John Holland McKendrick, James Bowness and Emmanuelle Tulle

This paper aims to reflect on the nature of “parkrun tourism” and the challenges this presents to the understanding of sports tourism.

Abstract

Purpose

This paper aims to reflect on the nature of “parkrun tourism” and the challenges this presents to the understanding of sports tourism.

Design/methodology/approach

The contradictions and contested terrain of sports tourism is discussed with the reference to three of the most widely used definitions for the field.

Findings

Parkrun tourism is introduced comprising four formats: spanning the domestic and global; the informal and formal; the organic and institutional; and the experience and commercial product.

Research limitations/implications

The particular challenges that parkrun tourism presents to existing understandings of sports tourism is considered. The conclusion discusses the prospect of future research, both empirical and theoretical, on parkrun tourism.

Practical implications

The authors outline a range of ways in which parkrun tourism affords opportunity for further inquiry for parkrun scholarship and sports tourism.

Originality/value

A new specification for sports tourism is proposed that accommodates parkrun tourism.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 3
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 1 April 2003

Tanja Mihalic

Within tourism, the role of sport is taking an increasingly greater role. Professional sports require travelling of athletes and their accompanying teams for competition…

Abstract

Within tourism, the role of sport is taking an increasingly greater role. Professional sports require travelling of athletes and their accompanying teams for competition and training. Similarly recreational sports are carried out in many tourism destinations by visitors. Competitive sports is formal, rational, goal directed and provides or allows little opportunity for fantasy. On the other hand, recreational sport may be amusement and recreation, a pleasant time to play and enjoy (Kurtzman, 2001: 100). Many destinations develop specifically for sport recreational tourism as evidenced by the numerous ski resorts one finds in alpine areas, for example. At the same time they may also offer an infrastructure and base for professional athletic training. In some cases, sports activity (e.g hiking, tennis) may not be the main motive for visiting a destination, but is offered and consumed as additional supply in order to provide more of a the total tourism product and increase tourist spending in the destination.

Details

Tourism Review, vol. 58 no. 4
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 1 July 2015

Haiyan Huang, Luke Lunhua Mao, Junqi Wang and James J Zhang

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show…

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1511

Abstract

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence (CIC) have a positive influence on tourist satisfaction and intention to revisit in the context of marathon tourism. The results also reveal that demographic and behavioural characteristics have a significant impact on revisiting intentions; and past experience of marathon tourism controls the relationship between image congruence and tourist satisfaction.

Details

International Journal of Sports Marketing and Sponsorship, vol. 16 no. 4
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 1 October 2005

Donald Sinclair

This paper has the objective of making the case for the development of sports education as a critical element in the growth of sports tourism in the Caribbean.

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5856

Abstract

Purpose

This paper has the objective of making the case for the development of sports education as a critical element in the growth of sports tourism in the Caribbean.

Design/methodology/approach

This paper reviews some of the key definitions offered in the literature for sports, tourism, sports tourism and sports education. It then discusses the status of sports tourism in the Caribbean, using the CWC 2007 event as the main focus. The paper then proposes a template of a sports education curriculum for adoption in the Caribbean region.

Findings

Both the strengths and weaknesses of the sports tourism infrastructure in the Caribbean are reported in this paper. While the Caribbean possesses viable resources for tourism, as well as a strong foundation in sport, the institutional arrangements and formulae for developing sports tourism are either lacking or weak.

Research limitations/implications

A substantial body of writing and research has focused upon the tourism product of the Caribbean. However, there has been comparatively little attention directed towards the theoretical, policy and operational issues related to Caribbean sports tourism. This research lacuna creates a vacuum of intellectual support and guidance for tourism scholars, tourism and sport administrators.

Practical implications

The author sees a direct route from this paper to the offices of tourism, sport and tertiary education administrators in the Caribbean. The paper proposes a workable model aimed at creating a greater synergy between sport and tourism in the Caribbean.

Originality/value

Tourism departments, directorates of sport, and institutions of tertiary education should derive benefit from the proposal and introduction of this novel construct in sports education and training.

Details

International Journal of Contemporary Hospitality Management, vol. 17 no. 6
Type: Research Article
ISSN: 0959-6119

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