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1 – 10 of 16
Article
Publication date: 24 September 2018

Archana P. Voola, Ranjit Voola, Jessica Wyllie, Jamie Carlson and Srinivas Sridharan

This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework.

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Abstract

Purpose

This paper aims to investigate dynamics of food consumption practices among poor families in a developing country to advance the Food Well-being (FWB) in Poverty framework.

Design/methodology/approach

The research design used semi-structured interviews with 25 women and constructivist grounded theory to explore food consumption practices of poor families in rural South India.

Findings

Poor families’ everyday interactions with food reveal the relational production of masculinities and femininities and the power hegemony that fixes men and women into an unequal status quo. Findings provides critical insights into familial arrangements in absolute poverty that are detrimental to the task of achieving FWB.

Research limitations/implications

The explanatory potential of FWB in Poverty framework is limited to a gender (women) and a specific country context (India). Future research can contextualise the framework in other developing countries and different consumer segments.

Practical implications

The FWB in Poverty framework helps identify, challenge and transform cultural norms, social structures and gendered stereotypes that perpetuate power hegemonies in poverty. Policymakers can encourage men and boys to participate in family food work, as well as recognise and remunerate women and girls for their contribution to maintaining familial units.

Originality/value

This paper makes an original contribution to the relevant literature by identifying and addressing the absence of theoretical understanding of families, food consumption and poverty. By contextualising the FWB framework in absolute poverty, the paper generates novel understandings of fluidity and change in poor families and FWB.

Details

European Journal of Marketing, vol. 52 no. 12
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 31 October 2008

Srinivas Sridharan and Madhu Viswanathan

The purpose of this paper is to discuss innovative consumer marketing approaches for simultaneous business success and social empowerment at the bottom of the pyramid (BOP) or in…

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Abstract

Purpose

The purpose of this paper is to discuss innovative consumer marketing approaches for simultaneous business success and social empowerment at the bottom of the pyramid (BOP) or in subsistence marketplaces.

Design/methodology/approach

The paper draws from a research program comprising qualitative methods as well as case study analyses. The central aspect of the approach to this topic is that it is a bottom‐up perspective grounded in understanding consumers. The theoretical scope of the paper includes consumption, entrepreneurship, and social capital in impoverished environments.

Findings

The authors' key finding is that businesses must follow three principles for consumer marketing – deep understanding of subsistence consumer psychology, social embeddedness, and entrepreneurial empowerment.

Research limitations/implications

This research has implications for theoretical and empirical advancement in the areas of structuring marketing activities, social embeddedness of marketing, and consumer policy.

Practical implications

This research has implications for several aspects of consumer marketing strategy. The authors categorize these under the following: marketplace research, marketplace solutions, value propositions, communications, partnerships, harnessing social capital, designing marketing structure, and evolving the marketing mindset.

Originality/value

This paper suggests that consumption and entrepreneurial productivity are inextricably linked in subsistence contexts with important implications for consumer marketing. The paper has value to BOP researchers and BOP business practitioners wishing to take a nuanced view to understand their markets and serve them better.

Details

Journal of Consumer Marketing, vol. 25 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 13 April 2015

Stephen G. Saunders, Dani J. Barrington and Srinivas Sridharan

– This paper aims to present a definition of social marketing that considers the purpose and role of social marketing beyond behaviour change.

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Abstract

Purpose

This paper aims to present a definition of social marketing that considers the purpose and role of social marketing beyond behaviour change.

Design/methodology/approach

The paper reviews present social marketing definitions and then bolsters its underlying theoretical structure with insights distilled from three schools of thought: macromarketing, transformative consumer research and the capability approach.

Findings

Guided by the three theoretical streams, we introduce our definition, namely: social marketing is the application of marketing principles to enable individual and collective ideas and actions in the pursuit of effective, efficient, equitable, fair and sustained social transformation.

Practical implications

We present a list of practical implications derived from our definition of social marketing. We stress that our social marketing definition better reflects the need to balance the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing practices. By our definition of social marketing, the marketer becomes a facilitator and participant rather than a behaviour change agent.

Originality/value

The paper introduces into social marketing three streams of thought that represent the most contemporary aspects of economic, market and consumer philosophy. We believe our definition can better guide social marketing in its quest to transform societies to be capable, free, equitable, fair and sustainable.

Article
Publication date: 24 November 2021

Tulasi Naga Jyothi Kolanti and Vasundhara Patel K.S.

The purpose of this paper is to design multiplexers (MUXs) based on ternary half subtractor and full subtractor using carbon nanotube field-effect transistors.

Abstract

Purpose

The purpose of this paper is to design multiplexers (MUXs) based on ternary half subtractor and full subtractor using carbon nanotube field-effect transistors.

Design/methodology/approach

Conventionally, the binary logic functions are developed by using the binary decision diagram (BDD) systems. Each node in BDD is replaced by 2:1 MUX to implement the digital circuits. Similarly, in the ternary decision diagram, each node has to be replaced by 3:1 MUX. In this paper, ternary transformed BDD is used to design the ternary subtractors using 2:1 MUXs.

Findings

The performance of the proposed ternary half subtractor and full subtractor using the 2:1 MUX are compared with the 3:1 MUX-based ternary circuits. It has been observed that the delay, power and power delay product values are reduced, respectively, by 67.6%, 84.3%, 94.9% for half subtractor and 67.7%, 70.1%, 90.3% for full subtractor. From the Monte Carlo simulations, it is observed that the propagation delay and power dissipation of the proposed subtractors are increased by increasing the channel length due to process variations. The stability test is also performed and observed that the stability increases as the channel length and diameter are increased.

Originality/value

The proposed half subtractor and full subtractor show better performance over the existing subtractors.

Details

Circuit World, vol. 49 no. 3
Type: Research Article
ISSN: 0305-6120

Keywords

Article
Publication date: 17 May 2022

Samir Ramdas Kale, Srinivas Kota, Naga Vamsi Krishna Jasti, Gunjan Soni and Surya Prakash

The manufacturing sector has been observing various benefits by the implementation of lean manufacturing practices. However, the manufacturing sector has neglected the…

Abstract

Purpose

The manufacturing sector has been observing various benefits by the implementation of lean manufacturing practices. However, the manufacturing sector has neglected the significance of health and safety management system implementation. The purpose of this research is to propose and validate an occupational health and safety management systems (OHSMS) framework based on critical success factors and their relationships in the lean manufacturing organizations.

Design/methodology/approach

A critical literature review was conducted to identify the success factors of OHSMS. Subsequently, a questionnaire survey and semi-structured interviews were conducted with experts from process industries to consolidate the critical success factors. After consolidating the critical success factors, relationships among critical success factors were established with the help of interpretive structural modelling using a team of 12 experts from industry and academia. These established relationships helped in proposing the hierarchical implementation framework. Finally, the validation of the proposed implementation framework was carried out using structural equation modelling (SEM).

Findings

This study has identified nine broader critical success factors for implementation of OHSMS in lean manufacturing organizations, especially the process industry. Subsequently, this study has proposed an OHSMS framework with nine broader critical success factors to implement in lean manufacturing organizations. Finally, the proposed framework has been validated using SEM with an appropriate sample size.

Practical implications

This study is helpful to the organizations to implement OHSMS without losing the essence of lean manufacturing strategy. This study has proposed a framework for implementation of OHSMS in the lean manufacturing organizations, especially process industry sector. This study also provided confidence to the organization through the validation of proposed framework in the process industry.

Originality/value

To the best of the authors’ knowledge, this study is first of its kind in this field of OHSMS in lean manufacturing organizations, especially the process industry. This study has involved both academicians and industry experts to bring more robust outcomes. This study proposed a unique framework to implement OHSMS in lean manufacturing organizations. This study has considered a comprehensive literature to develop a framework for OHSMS in lean manufacturing organizations. An implementation framework was proposed by considering both the academicians’ and industry professionals’ opinions. The proposed framework was statistically validated. This will be helpful in effective implementation of OHSMS strategy in lean manufacturing organizations, especially process industry sector.

Article
Publication date: 12 August 2022

Neeraj Kumar Jha, Naga Vamsi Krishna Jasti, Phaneendra Kiran Chaganti, Srinivas Kota and Lokesh Vijayvargy

Sustainable supply chain management (SSCM) ensures integration of socially, environmentally and economically feasible practices in entire supply chain. SSCM principles can be…

Abstract

Purpose

Sustainable supply chain management (SSCM) ensures integration of socially, environmentally and economically feasible practices in entire supply chain. SSCM principles can be implemented to improve efficiency and productivity of a system by different attributes of the system. The purpose of this article is to identify the most appropriate existing (SSCM) framework that can be implemented suitably in Indian smart manufacturing industries.

Design/methodology/approach

Validity and reliability analysis on the existing SSCM frameworks was carried out with the help of empirical data collected using questionnaire survey methodology from various Indian smart manufacturing organizations. The empirical data were gathered from various experts from top- and middle-level management in different smart manufacturing organizations across the country. Further, factor analysis was carried on the collected data to estimate the unidimensionality of each SSCM frameworks. Cronbach's alpha value was used to assess reliability of each framework. Subsequently, the frequency distribution analysis was done to obtain familiar elements in the segregated frameworks based on validity and reliability analysis.

Findings

The work observed that only five SSCM frameworks have shown unidimensionality in terms of the elements or constructs. The work further found that these segregated frameworks have not shown sufficiently high level of reliability. Additionally, this work attempted frequency distribution analysis and observed that there were very few elements which were being repeatedly used in numerous frameworks proposed by researchers. Based on the findings of this work, the work concluded that there is acute need of a new SSCM framework for Indian smart manufacturing industries.

Research limitations/implications

This study gathered empirical data from 388 Indian smart manufacturing organizations. Thus, before generalizing the findings of the study across the sectors, there is a possibility of some more explication.

Originality/value

The main purpose of this article is to explore the feasibility of the existing SSCM frameworks in Indian smart manufacturing sector. The study also assumes that the manufacturing managers and executives may have the complete understanding on the existing sustainable manufacturing frameworks and a chance to executing proper suitable framework in the respective manufacturing organization.

Details

Management of Environmental Quality: An International Journal, vol. 34 no. 4
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 25 January 2023

Kashif Ishfaq, Zafar Abas, M. Saravana Kumar and Muhammad Arif Mahmood

This study aims to outline the current challenges in ultrasonic additive manufacturing (AM). AM has revolutionized manufacturing and offers possible solutions when conventional…

Abstract

Purpose

This study aims to outline the current challenges in ultrasonic additive manufacturing (AM). AM has revolutionized manufacturing and offers possible solutions when conventional techniques reach technological boundaries. Ultrasonic additive manufacturing (UAM) uses mechanical vibrations to join similar or dissimilar metals in three-dimensional assemblies. This hybrid fabrication method got attention due to minimum scrap and near-net-shape products.

Design/methodology/approach

This paper reviews significant UAM areas in process parameters such as pressure force, amplitude, weld speed and temperature. These process parameters used in different studies by researchers are compared and presented in tabular form. UAM process improvements and understanding of microstructures have been reported. This review paper also enlightens current challenges in the UAM process, process improvement methods such as heat treatment methods, foil-to-foil overlap and sonotrode surface roughness to increase the bond quality of welded parts.

Findings

Results showed that UAM could solve various problems and produce net shape products. It is concluded that process parameters such as pressure, weld speed, amplitude and temperature greatly influence weld quality by UAM. Post-weld heat treatment methods have been recommended to optimize the mechanical strength of ultrasonically welded joints process parameters. It has been found that the tension force is vital for the deformation of the pre-machined structures and for the elongation of the foil during UAM bonding. It is recommended to critically investigate the mechanical properties of welded parts with standard test procedures.

Originality/value

This study compiles relevant research and findings in UAM. The recent progress in UAM is presented in terms of material type, process parameters and process improvement, along with key findings of the particular investigation. The original contribution of this paper is to identify the research gaps in the process parameters of ultrasonic consolidation.

Details

Rapid Prototyping Journal, vol. 29 no. 6
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 10 July 2018

Bhavani Shankar Saripalli, Vinaysingh Chawan and Srinivas Gunta

Empowerment of women by social enterprises in emerging economies has received attention from researchers. This paper aims to study three social enterprises in India that aim to…

Abstract

Purpose

Empowerment of women by social enterprises in emerging economies has received attention from researchers. This paper aims to study three social enterprises in India that aim to empower subsistence women entrepreneurs.

Design/methodology/approach

A comparative case analysis of three social enterprises is done to develop understanding of systems and processes adopted by them. Sources such as published journal and news articles, case studies, success stories and official websites are used for data collection.

Findings

The study found that all three organisations strive to increase the asset base of members by organizing disempowered subsistence producers lacking market power; extending services throughout the value chain, i.e. from raw material supply to marketing of products; ploughing back regular incomes and bonuses through mechanisms acceptable to all members; and empowering subsistence producers to gain market power and ability to choose. The interventions give market exposure and voice to the concerns of women producers. These organisations successfully leverage the strength of their relations with civil society and markets in sustaining the business. Women empowerment was found to be achieved through regular income, collective voice, ability to take decisions and creation of social value.

Research limitations/implications

This paper does not take into consideration enterprises promoted by government.

Practical implications

A conceptual framework is suggested in this paper along with insights for organisations interested in collectivising subsistence women for empowering them.

Originality/value

The conceptual framework provided in this paper enriches the understanding of social enterprises working with the objective of women empowerment.

Details

Society and Business Review, vol. 14 no. 1
Type: Research Article
ISSN: 1746-5680

Keywords

Open Access
Article
Publication date: 5 April 2021

Vitor Koki da Costa Nogami and Andres Rodriguez Veloso

The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace from top-down and bottom-up approaches. This study analyzes the…

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Abstract

Purpose

The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace from top-down and bottom-up approaches. This study analyzes the literature on the theme and identified research gaps by constructing a framework based on approaches and innovation concepts, which can guide future research efforts. Additionally, this paper presents two case studies, which can improve the way innovation is developed and diffused in the subsistence marketplace.

Design/methodology/approach

Through a literature review, this study develops a framework by analyzing innovation concepts in the subsistence marketplace (i.e. base of the pyramid innovation, disruptive innovation, frugal innovation, reverse innovation and inclusive innovation) in light of subsistence marketplace approaches (top-down and bottom-up).

Findings

The analysis showed critical research gaps, especially a lack of studies involving disruptive and frugal innovations from a bottom-up approach. This paper also concludes that the top-down approach is more common than the bottom-up one. To fill these gaps, this study presents two business plans by illustrating disruptive innovation vs bottom-up approach and frugal innovation vs bottom-up approach.

Originality/value

The use of real business plans to illustrate proposals having an actual impact on subsistence marketplace regions sheds light on how to address these challenges. By doing so, this paper intends to fill the theoretical gap in disruptive and frugal innovations within a bottom-up approach to promote the development and diffusion of different types of innovation in the subsistence marketplace, and thus provide solutions to alleviate poverty.

Details

Innovation & Management Review, vol. 18 no. 1
Type: Research Article
ISSN: 2515-8961

Keywords

Article
Publication date: 18 December 2018

Nimruji Jammulamadaka

The purpose of this paper is to examine the value of decolonial approaches (DAs) such as epistemic locus (Mignolo, 1995, 2000) in studying innovation.

Abstract

Purpose

The purpose of this paper is to examine the value of decolonial approaches (DAs) such as epistemic locus (Mignolo, 1995, 2000) in studying innovation.

Design/methodology/approach

This paper is based on a case study of a stem cell surgical innovation developed in India. A critical hermeneutic analysis method has been followed for data analysis.

Findings

Epistemic locus influences the framing of the problem, perceptions of risks/opportunities as well as the envisioning of alternate institutional systems. Persistent and strategic effort at building connections changes local improvisation into a globally legitimate innovation.

Research limitations/implications

It indicates the value of using DAs for innovation studies especially epistemic locus, enactment and connections in understanding knowledge generation and innovation.

Practical implications

Innovation in Global South can be encouraged by giving more space to the innovator to attempt or experiment. More conscious conversation of epistemic locus of the researcher could help.

Social implications

Countries have to move beyond a mere technological imitation to include discussions on epistemic imitation. Epistemic imitation prevents one from seeing what one has and one only looks at conditions from the eyes of the dominator.

Originality/value

This study documents the development of an innovation from an Indian epistemic locus which differs from a western epistemic locus and the impact this has on an innovation.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1746-5648

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