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Innovative undertakings play a critical role in the economic value creation and wealth generation of a nation. This paper aims to contribute to the literature that positions innovation at the core of the tourism industry in the context of emerging markets.

The authors adopt a case study approach and draw on secondary sources of data to examine how the UAE is reaping the benefits of innovation to transform itself into a leading international leisure and entertainment hub.

The strategy of significant financial investment in complex mega-projects and major infrastructure development have offered the UAE a relative advantage over other industry giants worldwide. Nonetheless, the local government should continue tapping into the multiple and diverse opportunities that product/service and process innovation has to offer if the UAE ambitions to enhance its competitiveness and acquire the status of a global tourism hub.

While most research efforts to date focused on Western markets, this study contributes to the development of a knowledge base about the role of innovation in the tourism industry in emerging market settings.

The purpose of this paper is to develop a comprehensive framework to identify and classify key medical tourism enablers (MTEs) and to study the direct and indirect effects of each enabler on the growth of medical tourism in India.

In this paper, an integrated approach using interpretive structural modeling (ISM) and Fuzzy Matrice d'Impacts Croisés Multiplication Appliquée á un Classement (FMICMAC) analysis has been developed to identify and classify the key MTEs, typically identified by a comprehensive review of literature and expert opinion. The key enablers are also modeled to find their role and mutual influence.

The key finding of this modeling helps to identify and classify the enablers which may be useful for medical tourism decision makers to employ this model for formulating strategies in order to overcome challenges and to become a preferred medical tourism destination. Integrated model reveals enablers such as medicine insurance coverage, international healthcare collaboration, and efficient information system as dependent enablers. No enabler is found to be autonomous enablers. The important enablers like healthcare infrastructure facilities and global competition are found as the linkage enablers. Research in medicine and pharmaceutical science, medical tourism market, transplantation law, top management commitment, national healthcare policy, competent medical and para-medical staffs are found as the independent enablers. Integrated model also establishes the direct and indirect relationship among various enablers.

The research provides an integrated model using ISM and FMICMAC to identify and classify various key enablers of medical tourism in India. In conventional cross-impact matrix multiplication applied to classification analysis, binary relationship of various enablers is considered. FMICMAC analysis helps to establish possibility of relationship among various enablers so that low-key hidden factors can be identified. The low-key hidden factors may initially exhibit marginal influence but they may show significant influence later on during analysis. The uncertainty and fuzziness of relationship among various enablers can be conveniently handled by FMICMAC and expert opinions can easily be captured. This research will help medical tourism decision makers to select right enablers for the growth of medical tourism in India.

Purpose: The chapter aims to discuss the importance of economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, as it is an important aspect in the business environment of tourism. Having said that, the UAE has made remarkable progress in sustaining its economic growth and tourism development over the past decades.

Methodology: To review the importance of the economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, the authors have explored journals from the Scopus, Science direct, Google scholar, and EBSCOHost databases. Furthermore, the Latest reports from UNO and UAE are also examined to find the tourism statistics of past years.

Findings: This study explored the contribution of the tourism industry in enhancing the economic development of the country. This chapter highlighted the past and current trends in tourism in the UAE. Entrepreneurship is considered to be one of the major important outcomes of increased tourism in the country. UAE has also focused on every subject linked to tourism. Furthermore, the country has noted entrepreneurship as a driving factor for tourism. Therefore, various steps have been taken to encourage tourism and entrepreneurship, such as developing infrastructure, along with the implementation of tourism and entrepreneurial education.

Limitations: Like other research studies, this study also has some limitations. The latest reports available were of 2017 to 2019; therefore, current year trends are not explored extensively. Also, due to the scarcity of literature on entrepreneurial tourism in the UAE, this study has reviewed limited articles from UAE.

Social Implications: A more “integrative destination-marketing” process should be promoted with a concerted focus on social identity, cultural sustainability, and religiosity. The overall objective would, therefore, be to develop positive perceptions of destinations such as Dubai that are consistent with its Islamic roots, indigenous peoples, and social and cultural bases.

Originality: To the best of the authors’ knowledge, this chapter is one of its own kind. There are no similar studies have been conducted in the context of the UAE. This study has opened the gates for future research in the tourism sector in UAE.

The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop its tourism industry.

The research uses qualitative approach whereby primary and empirical data on tourism practices as well as relevant laws and guidelines, issued in Maldives and in other Muslim jurisdictions of the Muslim, are analyzed. Doctrinal approach is used in analyzing secondary data on the subject.

The research reveals the potential of Islamic tourism in Maldives as well as the challenges that have constrained its development in the country. Certainty is needed in halal products, services and conducts. Codifying extant Maldives Halal Tourism Standards will establish legal framework for a standard Shariah-compliant tourism industry. Islamic financing structure enables mobilizing required funds and address financing constraints.

This research presents an insight into establishing and developing Islamic tourism industry in the Maldives. Harmonizing tourism regulations with Shariah shall bring about the required consciousness on Shariah compliance in target tourists and their desires. Private individuals can contribute in mobilizing the much needed Shariah-compliant resources to finance Islamic model resorts befitting an Islamic tourism industry.

The research puts forward proposal that identifies and recognizes a more viable Islamic financing alternative as well as Shariah-compliant regulations to pioneer the development of Islamic tourism in Maldives. The research recommends how to overcome related challenges helps government understand the proposed strategies for establishing Islamic tourism industry.

The purpose of this paper is to analyse museums and theme parks as a tourist package and how the proximity of airports to the city and public transport influence the development of this tourist package to stimulate tourism demand in cities.

Qualitative and quantitative indicators have been applied in our methodology to measure the most visited European theme parks and museums from 2012 to 2022. Moreover, the localisation of airports has allowed us to address the importance of theme parks and museums in cities and their regional economies.

The results suggest that the location of the city, entertainment complementary activity, airport proximity, intermodal passenger transport, air and train accessibility, tourism demand and supply, and a high concentration of population in cities have a high influence on the development of a tourist package that includes museums and theme parks to stimulate the tourism demand in European urban cities. London and Paris are two of the most visited cities in the world, and these are the most attractive European cities for tourists in terms of efficiency because tourists can optimize much better their space and time to visit the city’s tourist attractions during their holidays. Another important finding is that the public transport service plays an important role in museums and theme parks’ visits and the optimization of space-time for tourists when they are visiting a city and its tourist attractions on holidays, especially subways, trains and buses. Although time-space measures of accessibility in public transport in cities must be improved to optimize the time of the native population and tourists.

This research shows the complementary role of museums and theme parks as an attractive tourist package and an entertainment, cultural and educational activity to improve the quality of tourism supply and redistribute tourist flows in European countries. Moreover, there are limited studies that tackle the theme of parks and museums in a tourism context.

The purpose of this paper is to question the extent to which Sub-Saharan African cities are progressing towards promoting pro-poor economies through pro-poor tourism (PPT). It specifically examines how African cities are resilient towards attaining sustainable urban tourism destinations in light of high urbanization.

The methodological framework is interpretive in nature and qualitative in an operational form. It uses meta-synthesis to evaluate the causal relationships observed within Sub-Saharan African pro-poor economies to enhance PPT approaches, using Accra, Ghana, Johannesburg, South Africa, and Harare, Zimbabwe, as case studies.

Tourism development in Sub-Saharan Africa has been dominantly underpinned by neoliberal development strategies which threaten the sustainability of tourism in African cities.

The study is limited to three Sub-Saharan African countries. Further studies may need to be done in other developing countries.

It argues for good governance through sustainability institutionalization which strengthens the regulative mechanisms, processes and organizational culture. Inclusive tourism approaches that are resilient-centered have the potential to promote urban tourism in Sub-Saharan African cities. These findings contribute to the building of strong and inclusive Institutions for Sustainable Development in the Sub-Saharan African cities to alleviate poverty.

These findings contribute to the building of strong and inclusive institutions for sustainable development in the Sub-Saharan African cities to alleviate poverty.

The “poor” are always within the communities, and it takes a community to minimise the impact of poverty among the populace. The study is conducted at a pertinent time when most African government’s development policies are pro-poor driven. Though African cities provide opportunities of growth, they are regarded as centres of high inequality.

Extant crisis response literature focuses on the survival and adaptation efforts of organizations, leaving the opportunity of deploying more proactive market-shaping strategies unexplored. This paper aims to examine the early strategic responses deployed by air-travel services players for navigating through the COVID-19 pandemic.

Drawing on a qualitative case study and grounded theory methods, this research analyzes how DUBZ – a purposefully selected company operating in the air-travel services sector in the emirate of Dubai (UAE) – responded to the coronavirus disruption.

Using this unique case as a basis for grounded theorizing, a framework was developed for understanding how air-travel service providers can effectively navigate through the crisis – the guard-potentiate-shape model. The advanced model suggests that in times of disruption, industry players should adopt several strategies to: guard against failure; potentiate innovative change; and shape the future design of air-travel services. An outcome of forward-looking shaping strategies that may define the new post-pandemic normal in the air-travel services sector constitutes the idea of “scattered/diffused airports” with a modified design of airport services architecture.

The insights from the grounded theoretical framework contribute to both the empirical research on crisis management and the nascent literature on market-shaping strategies. Air-travel services organizations may learn how to increase their resilience and build new industry normalcy in the post-disruption period.

迈向后COVID-19时代航空旅游服务行业的常态：用于危机导航的GPS（超前部署）模型

先前的危机应对研究集中于组织的生存和适应性工作, 留下开发出部署更积极的市场塑造策略尚未探索的机会。本文的目的是研究空中旅游服务公司为应对COVID-19大流行而采取的早期战略应对措施。

利用定性的案例研究方法, 本研究分析了在迪拜酋长国（UAE）的航空旅游服务行业中特定的公司如何应对冠状病毒的破坏。

使用这个独特的案例作为理论基础, 开发了一个扎根的理论框架, 用于理解航空旅行服务业者如何有效地渡过危机-GPS（超前部署）模型。先进的模型表明, 在混乱时期, 业者应采取多种策略, 以（1）预防失败, （2）加强创新变革以及（3）塑造航空旅游服务的未来设计。前瞻性塑造策略的结果可能定义了航空旅游服务领域后疫情时代的新常态, 构成了“零散的机场”的概念, 并修改了机场服务体系结构的设计。

来自先进框架的见解有助于进行危机管理的实证研究以及有关战略市场塑造的新兴文献。更广泛地讲, 航空旅行服务组织可能会学习如何在灾后时期提高抵御力并建立新的行业常态。

La industria de los servicios de viajes aéreos posterior al COVID-19: El modelo GPS (Proteger-Potenciar-Modelar) para la navegación en situaciones de crisis

La investigación previa de respuesta a crisis se ha centrado en los esfuerzos de supervivencia y adaptación de las organizaciones, dejando sin explorar la oportunidad de implementar estrategias más proactivas para modelar el mercado. Este documento tiene como objetivo examinar las primeras respuestas estratégicas desplegadas por los actores de los servicios de viajes aéreos para navegar a través de la pandemia de COVID-19.

Basándose en una metodología de estudio de caso cualitativo, esta investigación analiza cómo una empresa seleccionada a propósito, que opera en el sector de servicios de viajes aéreos en el emirato de Dubai (EAU), respondió a la disrupción del coronavirus.

Utilizando este caso único como base para la teorización, se desarrolló un marco teórico fundamentado para comprender cómo los proveedores de servicios de viajes aéreos pueden navegar eficazmente a través de una crisis: el modelo GPS (Proteger-Potenciar-Modelar). El modelo avanzado sugiere que, en tiempos de disrupción, los actores de la industria deben adoptar una serie de estrategias para (1) protegerse contra fallas, (2) potenciar un cambio innovador y (3) modelar el diseño futuro de los servicios de viajes aéreos. Un resultado de las estrategias de formación prospectivas que pueden definir la nueva normalidad pos-pandémica en el sector de los servicios de viajes aéreos constituye la idea de "aeropuertos dispersos" con un diseño modificado de la arquitectura de los servicios aeroportuarios.

Los conocimientos del marco avanzado contribuyen tanto a la investigación empírica sobre la gestión de crisis como a la literatura incipiente sobre la modelación estratégica del mercado. En términos más generales, las organizaciones de servicios de viajes aéreos pueden aprender cómo aumentar su resiliencia y construir una nueva normalidad en la industria en el período posterior a la disrupción.

The purpose of this study is to address the relevance of archaeological heritage in the context of supply chains for the tourism industry. It does so by providing converging ideas on the usefulness of individual sites, not in their strict scientific or latent value but as an enhancer for optimizing cultural production in a wider scenario of aggregate demand.

While examples from the United Arab Emirates (UAE) illustrate this reasoning, the underlying principles have a widespread application and point to a need for defragmenting and realigning tangible heritage as a key production factor. Methods used consist of an inductive approach, based on secondary sources and semi-structured interviews.

Results indicate that, while archaeological resources remain central to the promotion of cultural tourism in the UAE, suppliers face challenges when incorporating particular sites into consumer-friendly packages.

The study contributes to the identification of common risks and opportunities for archaeological resource management in the development of UAE tourism products.

This represents an original angle, given the focus on the specific regional, cooperative added value of archaeological resources and the need for optimizing them in a functional supply chain.

One of the most discernible initiatives of entrepreneurial universities constitutes the launch of innovation centers, where students and alumni can incubate their business ideas and collaborate on innovative projects with the purpose of converting them into start-up ventures. While incubators and accelerators are quintessential in Western academic contexts, educational institutions in emerging economies are lagging behind in the preparation of future-ready business leaders via the establishment of hubs that stimulate entrepreneurial intention and diffusion of innovation.

In this conceptual paper, the authors seek to contribute to the development of entrepreneurial education ecosystems in less advanced regions of the world through the activation of university-based centers of innovation. The authors rely on a general review of the specialized literature to identify best practice insights pertaining to curriculum design and draw on the combined expertise of the authors’ research team in delivering entrepreneurship and innovation (under)graduate courses and executive education programs in emerging countries.

The authors conceptualize the mission, vision and curriculum of an innovation hub that can be adopted by any institution of higher education from transitional and emerging market settings to build powerful entrepreneurial mindsets in the future generation of innovative leaders. The proposed innovation hub curriculum incorporates a number of practically relevant and learning boosting activities, including the “So, You Think You Can Innovate?” competition, networking events and guest speakers and training seminars and workshops.

To keep up with changing industry dynamics and secure the relevance of their programs, institutions of higher education in emerging economies need to embrace entrepreneurial models of instruction. They ought to allocate temporal, physical and mental spaces and infrastructure to students to facilitate the generation of innovative concepts and encourage them toward commercialization.