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Article
Publication date: 29 November 2022

Mohit Vij and Sanjay Nadkarni

Tourism in the Middle East is distinct and diverse, as are its associated challenges. The purpose of this paper is to examine the various opportunities and constraints…

Abstract

Purpose

Tourism in the Middle East is distinct and diverse, as are its associated challenges. The purpose of this paper is to examine the various opportunities and constraints facing the Middle East region in developing and promoting its tourism.

Design/methodology/approach

Content analysis of the current literature was conducted, and industry white papers and government portals were consulted to identify the historical relevance, current proceedings and future scope of tourism in the Middle East.

Findings

Given the diverse attractions, history, heritage and cuisine, the scope and potential to develop tourism in the Middle East region is enormous. However, political turmoil in the past and its stereotypical image emerged as the major constraints. Acknowledging the significance of the tourism sector, the governments of the region are trying hard to improve international arrivals and revenues.

Originality/value

Despite a steep growth in international arrivals, tourism in the Middle East has not been adequately addressed in academia. This paper highlights the region’s tourism-related background, issues and constraints, thus, addressing a critical gap in the literature.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 30 November 2022

Mohit Vij and Sanjay Nadkarni

This paper aims to review the contribution made by the theme issue to the body of knowledge on tourism growth drivers and challenges in the Middle East and the subsequent…

Abstract

Purpose

This paper aims to review the contribution made by the theme issue to the body of knowledge on tourism growth drivers and challenges in the Middle East and the subsequent impact of tourism growth drivers in the region in developing and promoting tourism.

Design/methodology/approach

A content analysis of the contributing articles featured in this theme issue was undertaken. Additionally, industry white papers and government portals were consulted to identify the historical relevance, current proceedings and future scope of tourism in the Middle East.

Findings

This summary article highlights the key outcomes relating to the tourism growth drivers and challenges in the Middle East that will assist in policy and decision-making by the pertinent stakeholders, especially in the United Arab Emirates (UAE).

Originality/value

Despite steep growth in international arrivals, tourism development in the Middle East has not been adequately addressed in academia. This theme issue highlights the region's tourism-related background, problems and constraints, thereby addressing a critical gap in the literature.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 7 November 2022

Ardhendu Shekhar Singh, Sanjai K. Parahoo, Madhavi Ayyagari and Thanika Devi Juwaheer

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic…

Abstract

Purpose

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders.

Design/methodology/approach

The paper covers different facets of rural tourism in promoting the socio-economic development of rural communities. Specifically, the articles in this issue capture the nuances of how local stakeholders in rural tourism in different geographical regions use various strategies to promote the well-being and socio-economic development of local communities.

Findings

The papers in this theme issue demonstrate the potential role of rural tourism in promoting the socio-economic development of rural communities. These papers make an important contribution to the theory and practice of rural tourism by providing in-depth insight into the recovery and growth strategies adopted by stakeholders in diverse rural tourism destinations, especially in the wake of turbulent times such as the recent coronavirus disease 2019 (COVID-19) pandemic. These papers suggest frameworks for further research and provide case studies of innovation and adaptation.

Originality/value

This theme issue analyses stories of innovation, adaptation, and growth of rural tourism in various destinations that presented the industry with unique challenges in the wake of the COVID-19 pandemic. The discussion provides some lessons and charts direction for the industry. The significance is greater when stakeholders of rural tourism and policymakers view rural tourism as an engine for the recovery and growth of the rural and national economy.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 28 December 2016

Crystal C. Lewis and Cristina H. Jönsson

It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new…

Abstract

Purpose

It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new experiences. This has led to a highly competitive sport tourism market and as a result destinations engage in various marketing techniques and promotional tools to gain an advantage. For that reason this research was undertaken to acquire a greater understanding of the importance of promotional tools to successfully and efficiently market sport tourism experiences.

Methodology/approach

The construct of this study comprises of two stages. The aim of the first stage is to evaluate the specific tools used to promote sport tourism and sport tourism experiences in Barbados by examining the responses of various sporting and tourism bodies. The second stage of this research was conducted to present and analyze how marketing/promotional tools could contribute to better market sport tourism experiences.

Findings

The research found that many of the promotional tools implemented in Barbados during their marketing process correspond with those used internationally. However, problems of poor and insufficient sporting facilities as well as little collaboration between tourism and sporting entities, hamper the success of Barbados as a sport tourism destination. This further minimized Barbados’ ability to market favorable tourism experiences. This therefore shows that while promotional tools are essential in attracting tourists, other elements must also be taken into consideration to ensure sport tourists have positive experiences which would lead to a successful sport tourism destination.

Originality/value

Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Article
Publication date: 30 August 2022

Zanete Garanti and Galina Berjozkina

This concluding article aims to summarize the key points and outcomes from the theme issue question: How could the Republic of Cyprus reduce the impact of seasonal tourism

143

Abstract

Purpose

This concluding article aims to summarize the key points and outcomes from the theme issue question: How could the Republic of Cyprus reduce the impact of seasonal tourism on long-term sustainable development? Which is a follow-up issue to the Cyprus sustainability theme issue published in Worldwide Hospitality and Tourism Themes volume 13 number 6 2021.

Design/methodology/approach

The paper summarizes the findings of the theme issue in relation to how stakeholders in the Republic of Cyprus can reduce the impact of severe tourism seasonality on long-term sustainable tourism development.

Findings

The findings of the articles in this theme issue explore the depth of the seasonality problem and its impact on the long-term sustainability of the small island state of Cyprus. Further, the articles in this collection explore potential remedies and ways to mitigate seasonality with the help of alternative, special interest tourism activities, improved air connectivity, established cluster-based activities, and improved accessibility to the island.

Originality/value

The articles in this issue provide perspectives from academics, practitioners, industry professionals, and policymakers on what steps could be taken to tackle increasing tourism seasonality that has profound effects on economic, social, and environmental sustainability in the island of Cyprus.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 13 May 2021

Shruti Arora and Anukrati Sharma

The chapter aims to identify the impact of the Covid-19 pandemic on the overtourism with two intermediate forms of tourism (i.e. mass tourism and alternative tourism while…

Abstract

The chapter aims to identify the impact of the Covid-19 pandemic on the overtourism with two intermediate forms of tourism (i.e. mass tourism and alternative tourism while representing the potential of alternative tourism). For this, secondary research was adopted in which secondary data were collected through an inclusive literature review. This review consists of tourism journals, newspaper articles, blogs, World Health Organization statistics, governmental data and website materials. In early 2020, the rapidly spreading Covid-19 (coronavirus) pandemic has wreaked global disaster. With no vaccine and limited medical capacity to treat the disease is a big challenge to the world. International, national and regional travel restrictions immediately affected the tourism industry. Even war, economic downturn, terrorist attack and various other diseases are all futile to cause an absolute decline in overall (international and domestic) tourism like Covid-19. This virus has enormous impacts on the tourism industry as the most crowded tourist destinations or overtourism in the world are deserted due to shut borders, no domestic or international flights or transport systems, and mix up to deal with the biggest impact in the history of the world – Covid-19. Overtourism means an extreme number of tourists at a specific destination at a particular point of time, or the excessive spread of people at various tourist spots has led to a situation known as overtourism. Due to Covid-19, the economic consequences on many destinations will be harsh, but some destinations suffering from overtourism might feel short-term relief, but it is a big hit in the long run. Overtourism will take a back seat during the crisis. Now post-Covid-19, people will be very particular while choosing their holiday destinations; likewise, there will be a shift from mass tourism to alternative tourism. Only a few people will wish a return to overtourism.

Details

Overtourism as Destination Risk
Type: Book
ISBN: 978-1-83909-707-2

Keywords

Article
Publication date: 1 September 2022

Chandi Jayawardena

This paper aims to provide answers to the question: “What innovations would enable the tourism and hospitality industry to re-build?”.

261

Abstract

Purpose

This paper aims to provide answers to the question: “What innovations would enable the tourism and hospitality industry to re-build?”.

Design/methodology/approach

At the outset, it redefines the concept of ‘Innovation” in the context of the hospitality and tourism industry. It then focuses on post-pandemic re-building best practices in tourism and hospitality. It captures the essence of the articles in this theme issue collection on innovative actions from around the world and presents concluding remarks.

Findings

This article summarises the key findings of this theme issue and it draws generalized conclusions about re-building the tourism and hospitality industry. In conclusion, 14 key learning outcomes are presented. These include topics such as: rethinking tourism and hospitality products and services, sustaining resilience, collaboration between the government, academia and industry, special interest tourism, domestic tourism, crisis management, digital transformation, the health and safety of all stakeholders, operational efficiencies and environmental sustainability.

Research limitations/implications

This research contributes to the emerging research theme of tourism and hospitality post-pandemic re-building.

Practical implications

There are a number of practical implications in terms of industry approaches to the adoption of innovative strategies to re-build tourism and hospitality operations around the world.

Originality/value

Readers who are interested in international best practices of hospitality and tourism should find this concluding article of interest.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 31 August 2022

Sarath Munasinghe, Lawrence Powell, Hanshika Madushani Herath and Rosemary A. Frey

This opinion piece outlines the actions taken by the New Zealand government and tourism sectors in response to Covid-19 and to explore the potential lessons for resilience…

134

Abstract

Purpose

This opinion piece outlines the actions taken by the New Zealand government and tourism sectors in response to Covid-19 and to explore the potential lessons for resilience building in tourism for other destinations.

Design/methodology/approach

The analysis integrates descriptions of the Covid-19 outbreak and tourism-related policy responses in New Zealand, taken from prominent medical, governmental and journalistic accounts.

Findings

The resilience of the economy and domestic tourism was a major New Zealand policy priority, but this was seen by the Ardern administration as best achieved by first ensuring the health and well-being of the populace, as quickly and comprehensively as possible. This, in turn, required proactive, nationally coordinated measures designed to minimize the spread of Covid-19 including: lockdowns, preventive social-distancing and mask mandates, a four-level graduated strategy for ensuring national Covid-19 recovery (which later morphed into the “traffic light” system) and closely following the medical and epidemiological advice of experts in the related academic sciences. As a result of these, the negative impact on health, the overall economy and the tourism sector was substantially minimized, when compared with many other similar nations during the 2020–2022 period.

Originality/value

The New Zealand experience holds important lessons for preserving and rebuilding the hospitality and tourism industry in the aftermath of Covid-19, and during future similar pandemics.

Details

Worldwide Hospitality and Tourism Themes, vol. 14 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 14 October 2019

Kyungmi Kim

The purpose of this study is to introduce the concept of social tourism and to find existing social tourism practices in South Korea. Social tourism is generally supported…

Abstract

The purpose of this study is to introduce the concept of social tourism and to find existing social tourism practices in South Korea. Social tourism is generally supported by governments to provide tourism opportunities to those who are otherwise not able to trip. Social tourism helps both people who use the programs and the tourism industry. In South Korea, unlike many other countries, the practice of social tourism is based on businesses’ corporate social responsibility. Businesses offer various cultural and recreational opportunities to various groups of people in the community. This study outlines the context of various approaches to social tourism in South Korea and highlights some challenges and proposed initiatives for the future integration of the social tourism sector.

Book part
Publication date: 27 September 2021

Duarte B. Morais

Microentrepreneurs have played a role in the tourism industry for a long time; however, they are now becoming more visible and increasingly influential stakeholders due to…

Abstract

Microentrepreneurs have played a role in the tourism industry for a long time; however, they are now becoming more visible and increasingly influential stakeholders due to information technologies that enable them to reach prospective visitors, and because their economic activity is more transparent and taxable by governments. Nevertheless, tourism microentrepreneurship is still understudied, and destination practitioners are largely unprepared to fuel microentrepreneurial development and to integrate these genuine, local experiences with the formal sector components of the industry. This chapter provides an introductory overview of related knowledge as a basis for identification of themes in research on tourism microentrepreneurship.

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