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1 – 10 of over 22000
Article
Publication date: 15 June 2010

Ady Milman

The purpose of this paper is to analyze the dimensions and practices that have shaped the present global theme park industry. The reader is first introduced to the…

12087

Abstract

Purpose

The purpose of this paper is to analyze the dimensions and practices that have shaped the present global theme park industry. The reader is first introduced to the characteristics of the global theme park industry. Following a historical review of the evolution of theme parks, the paper reports on the scope of the global theme park industry, according to major geographical regions. The overview continues with an explanation of how themes are created and communicated to guests and finally, addresses the impact of theme parks on the economic sustainability of destinations.

Design/methodology/approach

The paper provides an overview and historical examination of key concepts and phenomena. The paper is more descriptive than analytical.

Findings

The paper concludes that continuous growth of the global theme park industry will be influenced by the quality and amount of marketing and advertising campaigns, development of new products and guest experiences, as well as external variables that the parks have no control over like competitors' strategies, weather, economic conditions, gasoline prices, government regulations, and so on.

Research limitations/implications

The paper reports on several secondary research, scholarly as well as industry and government publications. Some of the original research quoted is conducted by the author.

Practical implications

The theme park industry has generated a wide circle of social, economic, and political influences ranging from town planning, historic preservation, building architecture, shopping mall design, and landscaping. Its impact extends further to video and computer‐assisted education, home and office design, exhibit design, and crowd management.

Originality/value

The paper provides a general overview of the theme park and attraction industry.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 3
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 15 June 2010

Seiji Kawamura and Tadayuki Hara

The purpose of this paper is to put modern history of theme park developments in Japan in perspective and identify the challenges associated with theme parks in Japan.

1656

Abstract

Purpose

The purpose of this paper is to put modern history of theme park developments in Japan in perspective and identify the challenges associated with theme parks in Japan.

Design/methodology/approach

Amid the structural lack of themepark related operational and financial data, the authors approached the issue from the analyses of limited information on theme parks in Japan, where most, if any, of the available data are in Japanese only. This precluded the authors to conduct quantitative analyses of the parks in Japan.

Findings

The authors found that two of the comparable large‐scale theme park developments in Japan led to dramatically different operating results and that continued innovation of the contents of the park is one of the notable differences when the two parks are compared.

Practical implications

The paper highlights the dramatic failure of one park, while in contrast the other thrives; underscoring that theme park investment is subject to embracing high‐risk, high‐maintenance and constant innovation efforts by the operator.

Originality/value

The paper may be valuable to readers in the East Asian region and other nations which have plans to host large‐scale theme park development in the near future, as this presents the rare cases of success and failure in theme park operations in Japan.

Details

Worldwide Hospitality and Tourism Themes, vol. 2 no. 3
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 3 August 2015

Tayllor Lillestol, Dallen J. Timothy and Rebekka Goodman

This paper aims to examine the competitive strategies employed by two of the largest theme park operators in Florida, based on a content analysis of popular media articles…

6168

Abstract

Purpose

This paper aims to examine the competitive strategies employed by two of the largest theme park operators in Florida, based on a content analysis of popular media articles about theme park giants in the USA. It aims to provide a comparative examination of their competitive strategies, to develop a conceptual model of the same and to expand knowledge about current competitiveness in the theme park sector.

Design/methodology/approach

This study used directed content analysis to identify and analyze strategies applied in the theme park sector as manifested in the mass media. Each database was searched using the following four key terms: competition, strategy, Disney and Universal Studios. Results were screened for relevance based on their inclusion of all four key terms. At the conclusion of the search, 87 articles from 34 US-based sources were amassed, varying in circulation size and published between 1985 and 2013. Each article was read, and sentences that suggested the use of a strategy were recorded. Although the intention was to leave each data point at a one-sentence maximum, occasionally, a second sentence was included for context and clarification. Each article was read twice to ensure the inclusion of all potential data points.

Findings

The findings suggest that the largest US-based theme parks utilize strategies of value, uniqueness, niche markets, innovation, variety and quality as highlighted in the research literature. However, this study also confirms two additional competitive strategies that have heretofore not been examined in tourism studies – currency and convenience – as advantageous management and promotional mechanisms against their competitors.

Research limitations/implications

Limitations to this research include a limited number of popular media articles available for analysis. This precluded a random sample of articles. In addition, the study was based on print media statements and keyword identification, which could also limit the generalizability of the findings. Nonetheless, it is believed that the case studies researched in this paper are indicative of many of the competitive strategies used by theme park managers throughout the world.

Practical implications

The paper developed a competitive strategy model that has utility for them park planners and managers, as they attempt to understand the competitive advantages and those of their direct competitors. The findings in this study have broader implications for other theme parks throughout the world.

Social implications

The social implications of this study are manifold. They include the notion that theme park attendees manifest certain behaviors and seek out certain experiences as they make decisions on which parks to attend. The notions of value, uniqueness, niche markets, innovation, variety, quality, currency and convenience all reveal how some consumers determine their choice of venue for recreational travel.

Originality/value

This paper provides an original research of the theme park sector by examining two of the USA’s largest theme park giants and the strategies they use in a comparative and competitive manner to attraction clientele and maintain visitation. In particular, the paper develops a conceptual model based upon the review of strategies literature and, then, tests it and modifies it based on the findings of the study.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 9 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Book part
Publication date: 7 November 2022

Lorna Thomas, Adesola Osinaike and Tara Brown

Late spring, early summer 2020, theme parks across the World started to publish their plans for reopening. In this regard, this chapter ventures into critical questions…

Abstract

Late spring, early summer 2020, theme parks across the World started to publish their plans for reopening. In this regard, this chapter ventures into critical questions like what did theme parks learn from the first ‘reopening’? What worked and what has changed? Have or will visitors return? Drafted as an exploratory paper this chapter brings forth the strategies adopted by the theme parks in the quest to return to the normal.

Details

The Emerald Handbook of Destination Recovery in Tourism and Hospitality
Type: Book
ISBN: 978-1-80262-073-3

Keywords

Book part
Publication date: 12 July 2006

Hsin-You Chuo and John L. Heywood

In addition to individual differences, variations in visitors’ motivations may result from temporal variance. The leisure ladder model (LLM) is one of the most…

Abstract

In addition to individual differences, variations in visitors’ motivations may result from temporal variance. The leisure ladder model (LLM) is one of the most representative motivation models, which proposes patterns for an individual's temporal dynamic nature. This study attempts to examine empirically the ageing and experiential variations of the theme park visitors’ motivations, which underlie the model. Using stratified and systematic sampling techniques, survey data were collected from visitors to four leading theme parks in Taiwan – an Asian island nation. Limited support for the ageing variation was found and its changing pattern was also recognized in this study. A relatively more discriminating scale to measure the extent of visitor's experience was also suggested.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84950-396-9

Article
Publication date: 30 December 2021

Tingting Zhang, Bin Li, Ady Milman and Nan Hua

This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers…

Abstract

Purpose

This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online reviews.

Design/methodology/approach

The study text mined a total of 65,518 reviews of 490 Chinese theme parks with the aid of the Python program. Further, it computed sentiment scores of the customer reviews associated with the ratings of each categorized technology practice applied in the theme parks.

Findings

The study identified two major categories of technology applications in theme parks: supporting and experiential technologies. Multiple statistical tests confirmed that supporting technologies consisted of three types: intelligent services, ticketing and in-park transportation. Experiential technologies further included five aspects of technologies according to Schmitt’s strategic experiential modules (SEMs): sense, feel, act, think and relate.

Originality/value

The study findings contribute to the current understanding of theme park visitors’ perceptions of technology adoption practices and provide insightful implications for theme park practitioners who intend to invest in high technology solutions to deliver a better customer experience.

衡量中国主题公园的科技采用行为:文本挖掘和情感分析

研究目的

通过对游客的在线评论进行文本挖掘和情感分析, 本研究论旨在探索在中国主题公园中科技采用的行为。

研究设计/方法/途径

本研究运用Python 程序一共挖掘了来自490 中国主题公园的65,518 条评论。本研究进一步计算了在主题公园中与科技运用有关在线评论的情感指数。

研究发现

本研究发现了在主题公园科技应用的两大主要分类:辅助和体验科技。辅助科技包括三种:智慧服务, 售票, 和园中运输。根据Schmitt 战略体验模块(SEMs): 体验科技进一步包括科技的五大方面:感官, 感觉, 思考, 和联系。

研究原创性/价值

本研究对了解目前主题公园游客对科技使用行为的看法提供了见解, 以及对主题公园有意向投资科技来提高客户体验的从业人员提供了深远意义。

Article
Publication date: 10 March 2022

Ady Milman and Asli D.A. Tasci

This study aims to understand the theme park visitors’ perceived robotic qualities featured in four different robots, assess their robotic functions and consumers’ loyalty…

Abstract

Purpose

This study aims to understand the theme park visitors’ perceived robotic qualities featured in four different robots, assess their robotic functions and consumers’ loyalty toward four different robotic server types.

Design/methodology/approach

A structured online survey of 399 respondents measured and compared consumer perceptions related to qualities and functions of robots in a theme park context and consumers’ behavioral intentions in four different robotic scenarios – anime, cartoon-like, human-like and animal-like robots in theme parks. Survey data were collected on an online platform and analyzed by SPSS.

Findings

The results showed some expected differences in robotic qualities among the different robot-type scenarios, but similar reactions overall. The findings also provided insight into the type of robots that consumers prefer and showed a little more preference toward human-like robotic servers.

Research limitations/implications

The study was restricted to several robotic scenarios in North American theme parks. Future qualitative and quantitative studies should look in more detail at theme park visitors’ participation in the robotic service delivery process, the robots’ mobility and interactions with fellow visitors.

Practical implications

The findings can guide practitioners on robots’ looks, qualities and functionalities to consider for introducing to their patrons to create more interactive environments and experiences.

Originality/value

The study revealed some new knowledge about consumer expectations for robotic servers in theme parks. To the best of the authors’ knowledge, this is the first study that compares different robot types on their perceived appearance, qualities and functionality, or consumers’ behavioral tendencies in the context of theme parks.

研究设计/方法/方法

本研究对 399 名受访者进行的结构化在线调查测量并比较了消费者对主题公园环境中机器人质量和功能的看法以及消费者的行为四种不同机器人场景中的意图——动漫、卡通、人类和主题公园中的动物机器人。调查数据由在线平台收集并通过 SPSS 进行分析。

研究目的

该研究旨在了解主题公园游客感知到的四种不同机器人所具有的机器人品质, 评估它们的机器人功能, 以及消费者对四种不同机器人服务器类型的忠诚度。

研究发现

结果显示, 不同机器人类型场景中机器人质量存在一些预期差异, 但总体反应相似。调查结果还提供了有关消费者偏好机器人类型的信息, 并显示出对类人机器人服务器的更多偏好。

研究局限性/影响

该研究仅限于北美主题公园的几个机器人场景。未来的定性和定量研究应该更详细地研究主题公园游客参与机器人服务交付过程、机器人的移动性以及与其他游客的互动。

实践意义

这些发现可以指导从业者机器人的外观、品质和功能, 以考虑将其介绍给他们的顾客, 以创造更多的互动环境和体验。

研究原创性/价值

该研究揭示了一些关于消费者对主题公园机器人服务器期望的新知识。到目前为止, 还没有其他研究比较不同机器人类型的感知外观, 质量、功能或消费者在主题公园背景下的行为倾向。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 5 February 2020

Lamya Lari, Fauzia Jabeen and Shilpa Iyanna

This study aims to develop a framework to identify, categorise and prioritise the dimensions of service quality in theme parks in an Islamic cultural context.

Abstract

Purpose

This study aims to develop a framework to identify, categorise and prioritise the dimensions of service quality in theme parks in an Islamic cultural context.

Design/methodology/approach

An extensive literature review was conducted to identify service quality dimensions in theme parks in an Islamic cultural context, and a survey tool was used to explore visitors’ opinions of the most important dimensions and sub-dimensions. An analytic hierarchy process was used to prioritise the main criteria and sub-criteria of dimensions of theme park service quality in the United Arab Emirates (UAE). The study identified four main criteria and 24 sub-criteria of service quality for the theme park industry from an Islamic perspective.

Findings

Consumables quality and physical environment quality were the top priorities under the main criteria. Availability of halal food was the most important sub-criteria of service quality in theme parks in the UAE, followed by price of food and beverages and staff attitude and behaviour in equal second place, and then quality of food and beverages and quality of facilities, again with equal scores.

Research limitations/implications

The study focused on tourists visiting an emerging country, and the results therefore cannot be generalised to other cultural contexts. This study has developed a comprehensive model of theme park service quality using a hierarchical method. This included both general and Islamic service quality dimensions. This study, therefore, contributes to the “Islamic tourism” literature by identifying the importance of Islamic attributes in evaluating service quality of theme parks in Islamic countries.

Practical implications

The outcome of the study will provide local and international theme parks with explicit ideas about the service quality dimensions that are important in an Islamic cultural context. This will help them to prioritise the critical service quality dimensions, and eventually contribute to the successful management of theme parks.

Originality/value

This study offers new insights into the dimensions of service quality of theme parks in an Islamic cultural context.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Book part
Publication date: 7 December 2016

Janice Scarinci and Gene Jeffers

This chapter explores what has been and is planning to be implemented in the theme parks in the Orlando area to meet the specific needs of a rising number of Chinese…

Abstract

This chapter explores what has been and is planning to be implemented in the theme parks in the Orlando area to meet the specific needs of a rising number of Chinese tourists. The literature review examines factors affecting tourists’ decisions and provides an overview of inbound Chinese tourists to the United States and their expectations and behaviors in theme parks. An online survey instrument was developed and implemented; it focused on Orlando-based theme park professionals’ creative design and operation strategies specific to meeting Chinese needs. The study provides a descriptive account of managers’ perspectives of both current and planned efforts to meet their needs in this particular theme park.

Details

The World Meets Asian Tourists
Type: Book
ISBN: 978-1-78560-219-1

Keywords

Article
Publication date: 9 April 2020

Xiaoxiao Fu, Juhee Kang, Jeeyeon Jeannie Hahm and Jessica Wiitala

This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and…

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Abstract

Purpose

This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and brand-related outcomes.

Design/methodology/approach

Data were collected from guests who had visited a theme park in the past 12 months. Confirmatory factor analysis, consisting of second-order factor analysis and structural equation modeling with the incorporation of alternative model testing, was employed.

Findings

The findings revealed that theme park customers’ internalization of brand experience influenced their attitudinal and behavioral tendency with regard to the brand through self-congruity and flow.

Practical implications

This study provides strategies for theme park designers and marketers under pressure to create a desired experiential setting that motivates visitors to engage in activities through various brand stimuli. Well-designed theme parks can create an optimal state of focus and attention, immersing visitors to the extent that they lose their sense of time and place, affecting their attitude and behavior toward the theme park brand.

Originality/value

Theme parks provide a highly experiential, immersive and personally relevant experience with brand elements. Very few studies have attempted to investigate the consequences of theme park experience from the theoretical perspective of customers’ connection with the brand. This study proposed and validated a conceptual model to capture how theme park experience influenced visitors’ commitment to and active engagement with theme park brands through the mechanisms of self-congruity and flow.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

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