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Need to pioneer Islamic tourism in tourist resorts in Maldives

Aishath Muneeza (International Centre for Education in Islamic Finance, Kuala Lumpur, Malaysia)
Zakariya Mustapha (Universiti Malaya, Kuala Lumpur, Malaysia)
Fathimath Nashwa Badeeu (International Centre for Education in Islamic Finance, Kuala Lumpur, Malaysia)
Aminath Reesha Nafiz (International Centre for Education in Islamic Finance, Kuala Lumpur, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 25 July 2019

Issue publication date: 23 June 2020

Abstract

Purpose

The purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop its tourism industry.

Design/methodology/approach

The research uses qualitative approach whereby primary and empirical data on tourism practices as well as relevant laws and guidelines, issued in Maldives and in other Muslim jurisdictions of the Muslim, are analyzed. Doctrinal approach is used in analyzing secondary data on the subject.

Findings

The research reveals the potential of Islamic tourism in Maldives as well as the challenges that have constrained its development in the country. Certainty is needed in halal products, services and conducts. Codifying extant Maldives Halal Tourism Standards will establish legal framework for a standard Shariah-compliant tourism industry. Islamic financing structure enables mobilizing required funds and address financing constraints.

Practical implications

This research presents an insight into establishing and developing Islamic tourism industry in the Maldives. Harmonizing tourism regulations with Shariah shall bring about the required consciousness on Shariah compliance in target tourists and their desires. Private individuals can contribute in mobilizing the much needed Shariah-compliant resources to finance Islamic model resorts befitting an Islamic tourism industry.

Originality/value

The research puts forward proposal that identifies and recognizes a more viable Islamic financing alternative as well as Shariah-compliant regulations to pioneer the development of Islamic tourism in Maldives. The research recommends how to overcome related challenges helps government understand the proposed strategies for establishing Islamic tourism industry.

Keywords

Citation

Muneeza, A., Mustapha, Z., Nashwa Badeeu, F. and Reesha Nafiz, A. (2020), "Need to pioneer Islamic tourism in tourist resorts in Maldives", Journal of Islamic Marketing, Vol. 11 No. 4, pp. 895-916. https://doi.org/10.1108/JIMA-01-2019-0004

Publisher

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Emerald Publishing Limited

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