Search results

1 – 10 of over 19000
To view the access options for this content please click here
Article
Publication date: 13 September 2019

Greg Richards

This paper aims to review the development of the relationship between culture and tourism over the past 75 years and outline some future developments over the coming 75 years.

Abstract

Purpose

This paper aims to review the development of the relationship between culture and tourism over the past 75 years and outline some future developments over the coming 75 years.

Design/methodology/approach

This paper is based on a review of previous major work on cultural tourism.

Findings

Tourism and culture have been drawn inexorably closer over the years as culture has become one of the major content providers for tourism experiences, and tourism has become one of the most important income streams for cultural institutions. In the future, this is likely to change, as cultural institutions find it increasingly difficult to maintain their authority as the dominant producers of local, regional and national culture and as tourism becomes increasingly integrated into the everyday culture of the destination.

Practical implications

Cultural institutions will need to change their relationship with tourism as flows of tourists become more prevalent and fragmented.

Social implications

The authority of high cultural institutions will be eroded as tourists increasingly seek authenticity in the culture of everyday life and the ‘local’.

Originality/value

This study reviews the dynamics of the cultural field and sketches the long-term future development of the relationship between tourism and culture.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

To view the access options for this content please click here
Article
Publication date: 12 August 2021

Sarah Lisa Schuhbauer and Andrea Hausmann

This study aims to identify pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing and derive practical…

Abstract

Purpose

This study aims to identify pitfalls in the use of cooperation for the implementation of digital applications in rural cultural tourism marketing and derive practical implications for avoiding them.

Design/methodology/approach

A total of 14 semi-structured in-depth interviews were conducted with the participants of the cooperation project around the Web app “The Legend of the Call of the Mountain” in the Zugspitz Region in Germany.

Findings

The study has identified four key pitfalls: challenges in the long-term financing, destination-specific characteristics of rural areas, doubts about the use of evaluations and the limited horizon of many cultural institutions.

Research limitations/implications

Because of the qualitative approach and the single case study, the results may lack generalisability. Therefore, future research should place the results to a larger scale, for example, with a mixed methods approach.

Practical implications

Practical implications can be derived from the study for avoiding pitfalls and thus for a successful use of such cooperation projects. The implications draw attention to the different possibilities of long-term financing, the important role of a central tourism organisation, the special possibilities of evaluations and the important role of general awareness raising for the added values of such cooperation.

Originality/value

By examining an exemplary cooperation project, the paper fills an existing research gap, as there has been little knowledge in empirical cultural tourism research about the special conditions for using cooperation to implement digital applications in rural cultural tourism marketing.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6182

Keywords

To view the access options for this content please click here
Book part
Publication date: 11 June 2021

Ephraim W Wahome and Joan J W Gathungu

This study explores the potential of cultural heritage product in the promotion of Kenya's tourism. The Ministry of Tourism Strategic Plan 2008–2012 identified the…

Abstract

This study explores the potential of cultural heritage product in the promotion of Kenya's tourism. The Ministry of Tourism Strategic Plan 2008–2012 identified the untapped tourism potential in the areas of eco-tourism, culture, conference and cruise as an opportunity for the future of Kenya's tourism. The report isolated inadequate development of the cultural product as a major weakness in Kenya's tourism. Invention in the cultural heritage tourism product (CHTP) would ease overdependence on beach and wildlife tourism for sustainability and leverage Tourist Destination Kenya's (TDK) competitiveness. This can only be achieved if a blueprint for heritage conservation and tourism is developed and implemented. To achieve its objective, this study employed observation, in-depth interviews and a review of secondary data to investigate current CHTP practices. The research was extended to cultural and heritage site visits. The sites were selected in a non-probabilistic manner based on their cultural significance. The study established that Kenya has a rich CHTP which has not been fully exploited for the purpose of tourism. It observed that the promotion of cultural heritage tourism in Kenya is weakened by lack of proper policies and poor perception of culture as a tourism product. It concluded that cultural tourism has the potential to withstand the ravages of COVID-19 due to its structure and nostalgic characteristics. This study recommends a policy framework heralding effective CHTP management and a post-COVID-19 recovery program marked by new protocols. The study is novel in its methodology, choice of sites and COVID-19 reality.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Keywords

To view the access options for this content please click here
Book part
Publication date: 29 November 2018

Soniya Billore

This chapter is a qualitative exploration of consumer experiences into rural tourism initiatives in Japan. Rural tourism initiatives have been on the rise in Japan in…

Abstract

This chapter is a qualitative exploration of consumer experiences into rural tourism initiatives in Japan. Rural tourism initiatives have been on the rise in Japan in recent times due to the need to rejuvenate the local economies, arts and cultural heritage. These initiatives aim to mobilise tourist attention to the countryside and create a bridge between urban tourists and rural tourism. Using theories of cultural encounters and cultural consumption, the research investigates rural tourism initiatives in two regions – Tateyama and Hirakawa. The narrative data provide insights into the motivations of the respondents to be part of the initiative and their experiences. It indicates how the process of cultural consumption leads to cultural appreciation. The study also serves as an example of how rural tourism can be implemented by other countries where rural economic mobilisation and empowerment is critical.

Details

Tourism Planning and Destination Marketing
Type: Book
ISBN: 978-1-78756-292-9

Keywords

To view the access options for this content please click here
Book part
Publication date: 22 June 2012

Erol Duran

Sustainable tourism development is a concept that recognizes both environmental and socio-cultural limits to development. It also recognizes that as tourist numbers…

Abstract

Sustainable tourism development is a concept that recognizes both environmental and socio-cultural limits to development. It also recognizes that as tourist numbers increase, socio-cultural and environmental costs increase. As such, sustainable tourism considers social and cultural liability, economic productivity and ecological sensibility in all its processes. The sustainability of the tourism industry can only be assured through maintaining the natural, social and cultural values of regional areas that rely on a tourism industry.

In this case study of tourism on Gökçeada (Imbros) Island in Turkey, a model is developed which explains the maintenance of social, cultural, natural and architectural environments to achieve sustainability in tourism. The case study research employs interviews, observation and Delphi techniques. A SWOT analysis on how best to protect and develop the social and cultural identity of Gökçeada is completed based on the findings of the interviews, observations, Delphi analysis and literature. A Sustainable Tourism Tree Model is presented for tourism in Gökçeada. Future applications of the Sustainable Tourism Tree Model, both for generating development of tourist destinations in a sustainable way and for resolving socio-cultural challenges in development, are discussed.

Details

Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Type: Book
ISBN: 978-1-78052-742-0

Keywords

To view the access options for this content please click here
Article
Publication date: 23 December 2020

Ozan Atsız, Veronica Leoni and Orhan Akova

This paper aims to empirically analyze tourists' length of stay in Istanbul, an important cultural destination. The objective of the study is twofold: (1) uncovering the…

Abstract

Purpose

This paper aims to empirically analyze tourists' length of stay in Istanbul, an important cultural destination. The objective of the study is twofold: (1) uncovering the qualitative difference between one-night visitors and longer stay visitors and (2) for those visitors staying longer at the tourism destination, investigating the key determinants of length of stay.

Design/methodology/approach

This research was carried out using a self-administered questionnaire distributed to international tourists who were about to leave the destination. To perform the analysis, we applied a two-step approach: first, we opted for classical binary logit to investigate the tourists' group membership (one-night vs longer stays); second, we applied a zero-truncated Poisson model for uncovering the drivers of length of stay for longer stay visitors.

Findings

The results confirmed the structural difference between the two visitor subgroups. Moreover, we found a positive impact of cultural attributes on tourists' length of stay.

Practical implications

The findings provide useful information for destination managers and planners, highlighting the importance of designing different tourism policies in light of tourists' heterogeneity. Moreover, the results confirmed the importance of the preservation and promotion of cultural attributes, given that these are a key factor in determining the success of a destination.

Originality/value

The importance and originality of this study are that it explores the impact of cultural/heritage attributes of the destination on tourists' length of stay. Moreover, it sheds light on the qualitative difference between short- and long-stay visitors.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

To view the access options for this content please click here
Article
Publication date: 1 April 1995

Claude Moulin

This article shows that the development of cultural tourism offers the opportunity to learn more about each other. Moreover, it demonstrates the specific and purposeful…

Abstract

This article shows that the development of cultural tourism offers the opportunity to learn more about each other. Moreover, it demonstrates the specific and purposeful use of the existing cultural resources. In order to avoid a purely touristic view, which would be damaging to the preservation of cultural heritage, it is necessary to analyze the specific characteristics of society and its locations. The understanding of local culture is imperative for the planning and development of cultural tourism. The products of tourism have to be adapted, on a high quality level, to the local cultural needs. This article emphasizes how to promote sustainable development in cultural tourism.

Details

The Tourist Review, vol. 50 no. 4
Type: Research Article
ISSN: 0251-3102

Keywords

To view the access options for this content please click here
Article
Publication date: 22 August 2020

Özge Gökbulut Özdemir, Ian Fillis and Ayşe Baş Collins

The aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts…

Abstract

Purpose

The aim of the study is to gain insight into the link between art and tourism from a value co-creation perspective. This link is discussed with the help of the arts marketing, art tourism and value co-creation literature. The role of art in tourism and the role of cultural places in arts marketing are also evaluated.

Design/methodology/approach

Focussing on two cultural heritage sites in Turkey, Zeugma and Göbeklitepe, a qualitative study was undertaken in order to determine the value creation and co-creation processes occurring from the art–tourism contexts based on comparative case study analysis. In-depth semi-structured interviews were conducted with three groups of actors. Motivation, expectation and stakeholder experiences were the main themes explored.

Findings

The findings of the study relate to the role of the co-creation process. Marketing art in alternative places creates value in closing the gap between art and society through the use of related fields such as culture and heritage. In terms of cultural value, the paper identifies the reconnection with cultural heritage through contemporary art. This is a way of looking at culture and its concepts in different time and place dimensions which make visitors more engaged with culture and its contemporary reflection through art.

Research limitations/implications

Although the research focusses on two Turkish art and tourism cases, future research can be extended to other countries, including the assessment of the longer-term role of similar activities.

Practical implications

As art is a subset of culture, the people who are interested in culture and history also have the potential to be interested in art. While art impacts on cultural tourism, cultural heritage and tourism work as arts marketing tools in a co-supporting way. The coming together of art and culture has societal benefits. There are lessons for practice such as the opening of a space for contemporary art in cultural heritage museums in order to promote art to society. The museum audience is an important potential for the future of art from a market generation perspective.

Originality/value

The study contribute to arts tourism, arts marketing and value co-creation in theory and practice.

Details

Arts and the Market, vol. 10 no. 3
Type: Research Article
ISSN: 2056-4945

Keywords

To view the access options for this content please click here
Article
Publication date: 2 August 2011

Luciana Bordoni

The purpose of this paper is to show the validity of the advanced technologies of computer science and propose the outline of a technological infrastructure to promote…

Abstract

Purpose

The purpose of this paper is to show the validity of the advanced technologies of computer science and propose the outline of a technological infrastructure to promote, develop, and exploit cultural tourism, taking the territory of Latin Latium as a local system.

Design/methodology/approach

Semantic web technologies offering intelligent integration of information about the region and heritage of Latin Latium are used. The information includes all kinds of cultural heritage, from bibliographic items to industrial assets, or prehistoric excavations in this region. A cultural heritage ontology has to be designed, constructed, fed, and exploited in order to achieve this aim. A methodology for the ontology population and exploitation for other regions of Italy or even outside Italy is proposed. The network of skills and knowledge thus created, provides features of interest for other types of users, such as experts, scholars, and students, in addition to acting on the cultural tourism market.

Findings

Currently in the prototype phase, the information technology infrastructure is an added value for cultural tourism information, since it has an ontology on resources pertaining to cultural assets. This makes it possible to develop applications with specific functions for the tourist, such as the construction of “cultural paths” and the production of cultural information in addition to the global positioning system path points. The application integrated within a web site (www.laziolatino.it/) will also be used with mobile devices as 3G cell phones and handsets.

Research limitations/implications

This is a research in progress and the intention is to validate this idea in the near future through rigorous research initiatives.

Originality/value

The proposed outline of the infrastructure is a first step towards developing platforms and products whose spread will make it possible to turn to account and promote those territorial areas that, although at the margins of tourism circuits, have a strong cultural identity.

Details

Journal of Hospitality and Tourism Technology, vol. 2 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

To view the access options for this content please click here
Article
Publication date: 8 February 2016

Chulmo Koo, Namho Chung, Dan J. Kim and Sunyoung Hlee

As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural

Abstract

Purpose

As a growth of the competition between cities in Asia effective tourism marketing of the city cultural tourism product will become increasingly important. Cultural exposure to a particular foreign city through the media affects people’s preferences for that destination and may ultimately be a function of the behavior of that city cultural product. The purpose of this paper is to examine the impacts of experienced and inexperienced travelers’ media exposure and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea).

Design/methodology/approach

To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification (U & G) theory and information system (IS) success model.

Findings

The authors found a direct, positive effect of satisfaction with the Korea Tourism Organization’s website on potential travelers’ intentions to visit Korea.

Research limitations/implications

First, although most measurement items were adopted from previously validated empirical studies and the results of the measurement model testing showed high reliability and validity, further study is warranted to validate the measurement scales in the context of smart tourism. Second, given the relatively small sample size, the findings of this study should not be generalized to other populations.

Originality/value

The authors built a conceptual model that synthesized the IS success model and U & G theory in the context of tourism and empirically tested the model using a set of data collected from potential travelers. Overall, the proposed research model is well supported by the results of the study.

1 – 10 of over 19000