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This paper explores Salsa co-creation processes in the city of Cali, Colombia. The purpose of this paper is to uncover the processes of bottom-up and top-down place governance at work in the system. This study proposed that these processes are founded on a place-based cultural identity in Cali’s civil society.

This research draws on practice and structuration theories to understand how social structures frame place-based cultural identity and takes a social constructivist approach to place making and place branding. Empirical data were collected using a qualitative, multi-method approach, with primary data gathered from interviews with key actors and records of in-situ interactions between tourists and local citizens.

Evidence is presented to show how tourists and visitors are attracted to Cali in pursuit of an urban existential authenticity generated through sensory experiences connected to music and dance mediated by interpersonal interactions with local residents.

Further investigation is needed to gain greater insight into tourists’ motivations, and in addition, a more quantitative approach is required to understand better the range of interpersonal and intrapersonal factors involved.

Place branding should consider synergies between economics and culture as well as exploring the potential of sensorial interactions to produce emotional place attachment in a range of different stakeholders.

While place branding research tends to focus on the views and beliefs of stakeholders (cognitive dimension), this investigation takes an approach to the topic based on interpersonal sensorial interactions between visitors and local inhabitants as part of daily life (emotional dimension).

esta investigación analiza la co-creación artístico-cultural en relación con la Salsa –baile y música- en Cali Colombia; estudiando cómo este proceso emana de la identidad cultural-afectiva de la sociedad civil, y a partir de la base socio-cultural, se crean estrategias económico-culturales y de marketing territorial.

el enfoque teórico-conceptual sigue un enfoque de construcción social para explorar la autenticidad territorial; y una lógica de servicio -Service-dominant Logic- aplicada a los procesos de co-creación cultural y socio-económico de la música y la danza como artes escénicas populares. Se adopta un enfoque multi-método cualitativo que analiza in situ las interacciones entre turistas y ciudadanos locales.

se evidencia que las músicas y danzas populares se basan en la identidad de la sociedad civil, de interacciones sociales y expresiones artístico-culturales que co-crean una identidad sensorial cultural; y luego esas manifestaciones culturales son adoptadas por las elites empresariales para crear grandes shows o festivales de música y baile, y por los gobiernos para consolidar políticas culturales.

el análisis se aplica a una ciudad en concreto, el proceso de co-creación de la Salsa en Cali, Colombia, donde turistas y viajeros son atraídos por la autenticidad de experiencias sensoriales de música y danza a través de interacciones interpersonales con los residentes caleños.

los procesos de Marca Territorial deben considerar las sinergias entre las dimensiones económicas y culturales, y también las interacciones sensoriales, que propician conexiones afectivas y emocionales para diversos grupos implicaciones con el territorio.

más allá de las grandes ciudades mundiales productoras de cultura, es necesario conocer mejor cómo emergen propuestas creativas de ciudades pequeñas y medias de países emergentes cuyas ricas tradiciones culturales, atraen viajeros y turistas en busca de experiencias de autenticidad interpersonal, en contacto con habitantes locales, en sus vivencias diarias e interacciones culturales.

The purpose of this article is to define the role of California’s Department of Industrial Relations as well as its division in improving the effectiveness of a union management relationship, improving the quality of work life, and resolving the conflicts between the workers and the employers within California. California’s Department of Industrial Relations has the responsibilities in such major fields as Worker Compensation, Occupational Safety and Health, Labour Law, Apprenticeship Training, Mediation and Conciliation, and Statistics and Research. The materials presented in this article are to demonstrate the roles of California’s Department of Industrial Relations in the major fields. In addition, there are some case studies included in the article to demonstrate the approaches used by the California’s Department of Industrial Relations in fulfilling its role in protecting the rights of workers.

A summary of the economic impact resulting from the celebration of a sporting mega-event in the city of Cali, Colombia, is carried out in this article.

The impacts are estimated by means of the systematic effects produced by the activities of investment/expenditure of the identified agents and the consequent multiplying effects captured from an input-output model.

The World Games represented a new income flow to the city of Cali of $101.036 million pesos (≡US$53.4 mill.) and 9.598 jobs were created (≡7,711 full-time jobs). Additionally, 2,174 foreign tourists and 11,250 national tourists were attracted to the city.

The article contributes with innovative aspects methodologically speaking, useful for future studies of economic impact in cities with low tourism located in developing countries.

Presents a special issue, enlisting the help of the author’s students and colleagues, focusing on age, sex, colour and disability discrimination in America. Breaks the evidence down into manageable chunks, covering: age discrimination in the workplace; discrimination against African‐Americans; sex discrimination in the workplace; same sex sexual harassment; how to investigate and prove disability discrimination; sexual harassment in the military; when the main US job‐discrimination law applies to small companies; how to investigate and prove racial discrimination; developments concerning race discrimination in the workplace; developments concerning the Equal Pay Act; developments concerning discrimination against workers with HIV or AIDS; developments concerning discrimination based on refusal of family care leave; developments concerning discrimination against gay or lesbian employees; developments concerning discrimination based on colour; how to investigate and prove discrimination concerning based on colour; developments concerning the Equal Pay Act; using statistics in employment discrimination cases; race discrimination in the workplace; developments concerning gender discrimination in the workplace; discrimination in Japanese organizations in America; discrimination in the entertainment industry; discrimination in the utility industry; understanding and effectively managing national origin discrimination; how to investigate and prove hiring discrimination based on colour; and, finally, how to investigate sexual harassment in the workplace.

For the last two decades drug trafficking has been the fastest growth industry in Latin America. Despite the billions of dollars spent in controlling it, and thousands of lives lost, results have been poor and counter‐productive. Hitherto, drug enforcement policies have been flawed by a ‘quick‐fix’ mentality, riddled with contradictions, which chose to ignore the fact that the problem involves consumption not just production, and touches on international banking activities and multinational commerce. The Colombian Cali cartel, reputed to own 80 per cent of the world's cocaine supply, has manipulated the situation to such an extent that even the recent arrest of its head, Gilberto Ore‐juela, ‘The Chess Player’, will do little to topple its stranglehold on the market. The rise of the Cali cartel and subsequent spread of narcoviolence to the USA, may now force the US Drug Enforcement Administration (DEA) to reconsider its pre‐war policies in favour of the Colombian Government's increasingly pragmatic strategy. If the USA does not take heed it may yet suffer the fate forecast by Gabriel Garcia Marques for Colombia. ‘We will rot alive in a war that cannot be won and the rest of the world will rot with us.’

The purpose of this paper is evaluate to what extent consumers can recognise a scent within a context that is congruent either with the product or with the user, respectively, objects’ quality or subjects’ involvement.

This paper consists of two experimental studies. The first study assesses people’s capacity to recognise three scents: leather, synthetic leather, and fabric. The second study assesses the way in which a frame of reference (quality or involvement) affects people’s capacity for scent recognition (leather and fabric).

Results confirm the difficulty of scent recognition revealing, in the first study, a low level of consistency in subjects’ responses. The second study shows an interaction between the type of scent and consumers’ framework: subjects who are primed to think about product quality present more accurate scent recognition when they smell leather, whereas subjects who are primed to think about themselves present more accurate scent recognition when they smell fabric.

These results can be used in brand communication. A scent, such as that of leather, should highlight quality attributes in its communication. If the product is unscented, communication should highlight the subject who uses the product.

Previous studies show the importance of the consistency between scent and product marketing strategies. This study complements these findings by differentiating the context where a scent is presented considering either the product (the object’s quality attributes) or the individual who uses that product (subject’s involvement).

Este estudio evalúa en qué medida los consumidores pueden reconocer un aroma en un contexto congruente con el producto o con el usuario, respectivamente, calidad del objeto o involucramiento del sujeto.

Este artículo consiste en dos estudios experimentales. El primero evalúa la capacidad de los individuos para reconocer tres aromas: cuero, cuero sintético y tela. El segundo estudio evalúa de qué forma un contexto de referencia (calidad o involucramiento) influye en la capacidad para reconocer un aroma (cuero y tela).

Los resultados confirman la dificultad para el reconocimiento del aroma mostrando, en el primer estudio, un bajo nivel de consistencia en las respuestas de los sujetos. El segundo estudio muestra una interacción entre el tipo de aroma y el contexto de los consumidores: Sujetos que se les induce a pensar en la calidad del producto tienen un reconocimiento del aroma más acertado cuando huelen cuero; mientras que sujetos que se inducen a pensar en sí mismos tienen un reconocimiento del aroma más acertado cuando huelen tela.

Los resultados pueden ser utilizados en la comunicación de la marca. Un aroma, como el del cuero, deberá destacar en la comunicación atributos de calidad. Si el producto no tiene aroma, la comunicación debe destacar el sujeto que usa el producto.

Estudios previos señalan la importancia de la consistencia entre el aroma y las estrategias de mercadeo de un producto. Este estudio complementa estos hallazgos diferenciando el contexto en el que se presenta un aroma considerando el producto (atributos de calidad del objeto) o el individuo quien lo usa (involucramiento del sujeto).

Within education, the online forum is becoming a preferred mode of study across the globe and the COVID-19 era highlights its importance. Research around online education has concentrated on the USA and Europe, and this study sought to redress the Western bias by exploring and comparing the perceptions of six post-graduate East-African students and lecturers at Pan Africa Christian University in Kenya on learning leadership online versus on-campus. It is debatable whether leaders are born or made; however, post-industrial theories embrace the concept that leadership is teachable. Semi-structured interviews were conducted, recorded, transcribed and thematically analysed, using a top-down approach, from a critical realist perspective. The results show that participants’ leadership ideals synthesised Afrocentric perspectives of communality, with Western ideals of transformational and servant leadership. Furthermore, there are differences between perceptions of East- African students and lecturers on online leadership learning. Students preferred the online avatar experience, whilst lecturers preferred on-campus or blended methods of leadership studies. Face-to-face connection was deemed important by students and lecturers but impeded by the inability to see facial reactions using the current online platform. This exploratory study gives insight into an East-African experience and sends a clear message to Kenyan institutions to invest further in video technology. Future research could include a longitudinal study of destinations and successes of Kenyan University online leadership alumni. The impact of the global coronavirus pandemic, with lockdowns and social distancing, further underlines the importance of ongoing online leadership research and education across the world.

The aim of this study was to evaluate anti-bacterial anti-fungal activity of six Lamiaceae family coleus plants based on their traditional uses (breast-milk stimulants) from two Asian countries (Malaysia and Indonesia).

Plants leaves of coleus species were collected from Kuantan (Malaysia) and Jakarta (Indonesia). From Kuantan, Coleus aromaticus – Malaysia (CATM), Pogostemon cablin – Malaysia (PCM), Coleus blumei-purple leaves – Malaysia (CBPM), Coleus blumei-red leaves – Malaysia (CBRM), Coleus amboinicus – Malaysia (CALM) and from Jakarta Coleus amboinicus – Indonesia (CALI) were collected freeze dried and extracted with aqueous methanol. The antimicrobial activity of the extract was determined by making use of macro dilution and disc diffusion methods. The selected bacteria and fungus used were namely Bacillus subtilis and Staphylococcus aureus (gram positive) and Escherichia coli and Pseudomonas aeruginosa (gram negative) and Candida albicans (a fungi).

All leaf extracts showed activity at least against one strain of bacteria and the result shows that there were significant differences (p<0.05) between the activities on microorganism. The minimum inhibitory concentration of all leaves extracts ranged from 1.0 to 2.0 mg/ml in inhibiting the growth of S. aureus, E. coli, P. aeruginosa and B. subtilis. This study shows that the coleus plants leaves can be used as anti-bacterial anti-fungal agent apart from the breast-milk stimulation properties.

This research was carried out with a limited grant and it was not possible to study some more aspects, for example, the composition and the active components isolation, etc. Furthermore, to establish the relationship among the components and bacteria or fungus, etc.

This research would have greater impact since the leaves of coleus plants are already in use in some communities for the purpose of breast-milk stimulation and insect bite therapy and many more.

This research takes into consideration the effect of coleus plants on a few bacteria and a fungus which have never been studied before.

Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been born immersed in this technological context to those of other generations. The objective of this paper is to analyze brand image (BI) as determinant of brand attitude (AB), and the moderating effect of brand equity (BE), in the use of online information among millennial shoppers from Colombia. In general, the purpose of this paper is to contribute to existing literature related to the importance of generational membership in classifying individuals regarding brand perception (BI, AB and BE) and association with the use of shopping channels between different generations.

A hierarchical regression model is estimated with a sample of university students in Colombia who are considered potential coffee consumers, and who were classified as millennials based on their age.

The results support that BE effect has a greater impact on AB when consumers have a good BI. Millennials also use more online communication sources to create brand perceptions.

Nevertheless, few studies have concurrently analyzed the characteristics of brand building and types of sources of information (online vs offline). This paper attempts to analyze the behavior of millennial consumers and the use of information channels online vs offline to manage brand and analyze BI, AB and BE.

The purpose of this study is to reflect on some actions carried out in Colombia, both at the governmental and organizational levels, that can be considered collaborative innovations and that have emerged within this pandemic context seeking to generate an increase in trust and the awakening of others’ emotions, as well as manifestations or expressions of trust and emotions by the population.

Through a qualitative descriptive study, innovation strategies applied by different sectors to address the current situation of preventive isolation are identified, with the subsequent identification of manifestations resulting from the execution of the strategies and analyzes of the implications in terms of emotions and confidence as research constructs.

Actions taken by the public administration, instead of generating trust and instilling positive emotions, have generated the opposite and there is evidence of greater acceptance of actions when they come from the general population through strategies that can be assimilated into the application of open collaborative innovation.

This study raises future research challenges, in addition to the practical implications that it may have in terms of the vision of the role of the state and citizens and the impact of administrative decisions regarding the generation of trust and the presence of positive emotions in a crisis context.

El presente artículo tiene como propósito principal reflexionar acerca de algunas acciones realizadas en Colombia tanto a nivel gubernamental como organizacional, que pueden ser consideradas innovaciones colaborativas y que han surgido dentro del contexto de la pandemia buscando generar un aumento de la confianza y el despertar de otras emociones, así como las manifestaciones u expresiones ante las mismas por parte de la población.

A través de un estudio descriptivo cualitativo, se lleva a cabo la identificación de estrategias de innovación aplicadas por distintos sectores para hacer frente a la situación de aislamiento preventivo, posteriormente identificando las manifestaciones a partir de la ejecución de las mismas y analizando sus implicaciones en términos de emociones y confianza como constructos de investigación.

Se ha encontrado que desde la administración pública las acciones tomadas en lugar de generar confianza e impactar con emociones positivas han generado todo lo contrario, así como se evidencia que hay mayor aceptación cuando las acciones provienen de la población en general a través de estrategias que pueden ser asimiladas a la aplicación de la innovación colaborativa abierta.

Este artículo plantea retos de investigación a futuro, además de las implicaciones prácticas que puede llegar a tener en cuanto a la visión del papel del estado, la ciudadanía y el impacto de sus decisiones administrativas en cuanto a la búsqueda de generación de confianza y de presencia de emociones positivas en un contexto de crisis.

O principal objetivo deste artigo é refletir sobre algumas ações realizadas na Colômbia, tanto em nível governamental quanto organizacional, que podem ser consideradas inovadoras em colaboração e surgiram nesse contexto de pandemia, buscando gerar um aumento da confiança e o despertar de outras pessoas. emoções, bem como as manifestações ou expressões diante deles pela população.

Através de um estudo descritivo qualitativo, é realizada a identificação de estratégias de inovação aplicadas por diferentes setores para enfrentar a situação atual de isolamento preventivo, identificando posteriormente as manifestações a partir da execução dos mesmos. e analisando suas implicações em termos de emoções e confiança à medida que a pesquisa é construída.

Constatou-se que da administração pública as ações tomadas, em vez de gerar confiança e impactar com emoções positivas, geraram o oposto, além de evidências de que há maior aceitação quando as ações vêm da população em geral por meio de estratégias que pode ser assimilado à aplicação da inovação colaborativa aberta.

Este artigo levanta desafios futuros de pesquisa, além das implicações práticas que possa ter em termos da visão do papel do Estado, da cidadania e do impacto de suas decisões administrativas em relação à busca por geração de confiança e presença de emoções positivas em um contexto de crise.