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Article
Publication date: 7 August 2017

Ana M. Arboleda, Carlos Arce-Lopera and Samuel González

The purpose of this paper is evaluate to what extent consumers can recognise a scent within a context that is congruent either with the product or with the user…

Abstract

Purpose

The purpose of this paper is evaluate to what extent consumers can recognise a scent within a context that is congruent either with the product or with the user, respectively, objects’ quality or subjects’ involvement.

Design/methodology/approach

This paper consists of two experimental studies. The first study assesses people’s capacity to recognise three scents: leather, synthetic leather, and fabric. The second study assesses the way in which a frame of reference (quality or involvement) affects people’s capacity for scent recognition (leather and fabric).

Findings

Results confirm the difficulty of scent recognition revealing, in the first study, a low level of consistency in subjects’ responses. The second study shows an interaction between the type of scent and consumers’ framework: subjects who are primed to think about product quality present more accurate scent recognition when they smell leather, whereas subjects who are primed to think about themselves present more accurate scent recognition when they smell fabric.

Practical implications

These results can be used in brand communication. A scent, such as that of leather, should highlight quality attributes in its communication. If the product is unscented, communication should highlight the subject who uses the product.

Originality/value

Previous studies show the importance of the consistency between scent and product marketing strategies. This study complements these findings by differentiating the context where a scent is presented considering either the product (the object’s quality attributes) or the individual who uses that product (subject’s involvement).

Propósito

Este estudio evalúa en qué medida los consumidores pueden reconocer un aroma en un contexto congruente con el producto o con el usuario, respectivamente, calidad del objeto o involucramiento del sujeto.

Diseño/metodología/aproximación

Este artículo consiste en dos estudios experimentales. El primero evalúa la capacidad de los individuos para reconocer tres aromas: cuero, cuero sintético y tela. El segundo estudio evalúa de qué forma un contexto de referencia (calidad o involucramiento) influye en la capacidad para reconocer un aroma (cuero y tela).

Hallazgos

Los resultados confirman la dificultad para el reconocimiento del aroma mostrando, en el primer estudio, un bajo nivel de consistencia en las respuestas de los sujetos. El segundo estudio muestra una interacción entre el tipo de aroma y el contexto de los consumidores: Sujetos que se les induce a pensar en la calidad del producto tienen un reconocimiento del aroma más acertado cuando huelen cuero; mientras que sujetos que se inducen a pensar en sí mismos tienen un reconocimiento del aroma más acertado cuando huelen tela.

Implicaciones prácticas

Los resultados pueden ser utilizados en la comunicación de la marca. Un aroma, como el del cuero, deberá destacar en la comunicación atributos de calidad. Si el producto no tiene aroma, la comunicación debe destacar el sujeto que usa el producto.

Originalidad/valor

Estudios previos señalan la importancia de la consistencia entre el aroma y las estrategias de mercadeo de un producto. Este estudio complementa estos hallazgos diferenciando el contexto en el que se presenta un aroma considerando el producto (atributos de calidad del objeto) o el individuo quien lo usa (involucramiento del sujeto).

Details

Academia Revista Latinoamericana de Administración, vol. 30 no. 3
Type: Research Article
ISSN: 1012-8255

Keywords

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Article
Publication date: 8 April 2021

Jorge Armando López-Lemus, María Teresa De la Garza Carranza, Quetzalli Atlatenco Ibarra and José Guadalupe López-Lemus

The objective of this research is to know the degree of influence that strategic planning (SP) exerts on the tangible and intangible results of business microenterprises…

Abstract

Purpose

The objective of this research is to know the degree of influence that strategic planning (SP) exerts on the tangible and intangible results of business microenterprises in the state of Guanajuato, Mexico.

Design/methodology/approach

The methodological design was quantitative, explanatory, observational and cross-sectional, where a sample of 407 young leaders of microenterprises from the state of Guanajuato, Mexico, was obtained. To evaluate hypotheses, a structural equation model (SEM) was developed. Regarding the goodness and adjustment indices of the SEM, they were absolutely acceptable.

Findings

The results obtained through Pearson’s correlation show that there is a positive and significant relationship between SP and the tangible and intangible results of microenterprises. In addition, through the results obtained with the SEM model, it is statistically demonstrated that SP positively and significantly influences the tangible and intangible results of microenterprises in the state of Guanajuato, Mexico.

Research limitations/implications

In this research, only SP was valued as a variable that intervenes in the process of achieving tangible and intangible results to achieve the business objectives of entrepreneurial microenterprises in the state of Guanajuato. It is essential to point out that other variables that intervene in the process must be considered to generate tangible and intangible results. It is recommended to carry out further research under these variables to identify strategies for improving entrepreneurial microenterprises for their growth, sustainability and rapid positioning in a highly competitive market.

Practical implications

SP represents one of the tools to achieve the success of microenterprises through tangible and intangible results. However, microenterprises show a need to involve the use and application of SP to define clear indicators that contribute to obtaining satisfactory tangible and intangible results.

Originality/value

The findings are relevant and of great value, because there is currently not enough research that focuses on the variables analyzed, in this sense, SP and the tangible and intangible results of young entrepreneurial leaders of microenterprises in the Mexican context. The limitations of this study lie in the low participation and interest of young microenterprise entrepreneurs in the state of Guanajuato, Mexico.

Propósito

El objetivo de esta investigación es conocer el grado de influencia que ejerce la planificación estratégica sobre los resultados tangibles e intangibles de las microempresas empresariales en el estado de Guanajuato, México.

Diseño y Metodología

El diseño metodológico fue cuantitativo, explicativo, observacional y transversal, donde se obtuvo una muestra de 407 jóvenes líderes de microempresas del estado de Guanajuato, México. Para evaluar hipótesis, se desarrolló un modelo de ecuación estructural (SEM). En cuanto a los índices de bondad y ajuste del SEM resultaron absolutamente aceptables.

Resultados

Los resultados obtenidos mediante la correlación de Pearson muestran que existe una relación positiva y significativa entre la planificación estratégica y los resultados tangibles e intangibles de las microempresas. Además, a través de los resultados obtenidos a través del modelo SEM, se demuestra estadísticamente que la planificación estratégica influye positiva y significativamente en los resultados tangibles e intangibles de las microempresas del estado. de Guanajuato, México.

Implicaciones Prácticas

La planeación estratégica representa una de las herramientas para lograr el éxito de las microempresas a través de los resultados tangibles e intangibles. Sin embargo, las microempresas muestran necesidad en el involucramiento del uso y aplicación de la planeación estratégica para la definición de indicadores claros que contribuyan a obtener resultados tangibles e intangibles satisfactorios. En base a lo anterior, resulta ser motivante para los académicos, empresarios y legisladores para motivar el uso de la planificación estratégica en las microempresas debido a las bondades que atrae en garantizar el éxito de la microempresa como lo ha sugerido el Instituto del fracaso, así como también el Desarrollo de la Competitividad Empresarial. Asimismo, la planeación estratégica identifica y analiza los factores relevantes que pueden servir como apoyo a las microempresas así como a los diferentes modelos de emprendimiento que se desarrollan a través de la literatura, ofreciendo una alternativa en el enfoque de su estudio, mismos que se van ajustando a las nuevas tendencias que van surgiendo desde ámbitos nacionales como internacionales, y en particular, en el estado de Guanajuato (México) que representa uno de los estados importantes debido a su actividad económica en los sectores de agroindustria, manufactura (especialmente automotriz) y de servicios del país.

Originalidad/Valor

Los hallazgos son relevantes y de gran valor, pues actualmente no existe suficiente investigación que se enfoque en las variables analizadas, en este sentido, la planificación estratégica y los resultados tangibles e intangibles de jóvenes líderes emprendedores de microempresas en el contexto mexicano. Las limitaciones de este estudio radican en la baja participación e interés de los jóvenes emprendedores de microempresas del estado de Guanajuato. México

Resumo

Objetivo

o objetivo desta pesquisa é conhecer o grau de influência que o planejamento estratégico exerce sobre os resultados tangíveis e intangíveis das microempresas empresariais do estado de Guanajuato, México.

Desenho e Metodologia

O desenho metodológico foi quantitativo, explicativo, observacional e transversal, onde foi obtida uma amostra de 407 jovens líderes de microempresas do estado de Guanajuato, México. Para avaliar as hipóteses, foi desenvolvido um modelo de equações estruturais (SEM). Com relação aos índices de bondade e ajuste do SEM, eles foram absolutamente aceitáveis.

Resultados

Os resultados obtidos por meio da correlação de Pearson mostram que existe uma relação positiva e significativa entre o planejamento estratégico e os resultados tangíveis e intangíveis das microempresas. Além disso, pelos resultados obtidos por meio do modelo SEM, é estatisticamente demonstrado que o planejamento estratégico influencia positiva e significativamente os resultados tangíveis e intangíveis das microempresas no estado. de Guanajuato, México.

Implicações práticas

O planejamento estratégico representa uma das ferramentas para alcançar o sucesso das microempresas por meio de resultados tangíveis e intangíveis. No entanto, as microempresas mostram a necessidade de envolver o uso e a aplicação do planejamento estratégico para definir indicadores claros que contribuam para a obtenção de resultados tangíveis e intangíveis satisfatórios. Com base no exposto, acaba sendo motivador para acadêmicos, empresários e legisladores motivar a utilização do planejamento estratégico nas microempresas pelos benefícios que atrai para garantir o sucesso da microempresa sugeridos pelo Instituto do Fracasso, também bem como o Desenvolvimento da Competitividade Empresarial. Da mesma forma, o planejamento estratégico identifica e analisa os fatores relevantes que podem servir de suporte às microempresas, bem como os diferentes modelos de empreendedorismo que se desenvolvem na literatura, oferecendo uma alternativa no foco de seu estudo, que são ajustando-se às novas tendências que estão surgindo nas esferas nacional e internacional, e em particular, no estado de Guanajuato (México) que representa um dos estados importantes pela sua atividade econômica no agronegócio, manufatura (especialmente automotiva) serviços do país.

Originalidade/Valor

Os achados são relevantes e de grande valor, uma vez que atualmente não há pesquisas suficientes que enfoquem as variáveisanalisadas, neste sentido, o planejamento estratégico e os resultados tangíveis e intangíveis de jovens líderes empreendedores de microempresas no contexto mexicano . As limitações deste estudo residem na baixa participação e interesse dos jovens empreendedores da microempresa no estado de Guanajuato. México

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Article
Publication date: 16 November 2020

Beatriz Adriana López-Chávez, César Maldonado-Alcudia and Ana María Larrañaga Núñez

The purpose of this study is to analyze the current state of knowledge of family businesses in tourism through a systematic review of international academic literature…

Abstract

Purpose

The purpose of this study is to analyze the current state of knowledge of family businesses in tourism through a systematic review of international academic literature with an emphasis on Latin America.

Design/methodology/approach

The paper opted for a systematic review involving analyzing international academic documents, articles, dissertations and papers that presented both theoretical and empirical research results. The search was conducted from January to April 2019 on online databases and search engines.

Findings

Studies are concentrated in strategic planning and competitiveness. Most of them are published since 2014 by Ibero-American countries. Some features are coincident among the varied geographical contexts, as the importance of generational succession planning; search for family welfare throughout the business; and the existence of own capacities and resources. Besides, the owner's objectives and gender involvement differ in the research results of developed countries and emerging economies; some implications for Latin America are analyzed.

Originality/value

The family business has international economic relevance, especially in tourism. Still, the studies in this field are few, even when tourism implies processes and interactions that can influence the development of the companies that integrate their industry. In this way, a compilation of the recent works is carried out, in order to identify how the complex family dynamics with tourism are integrated into the studies, main contributions to the field and knowledge gaps.

Propósito

Analizar el estado actual del conocimiento de la empresa familiar en el turismo a través de una revisión sistemática de literatura académica internacional con énfasis en Latinoamérica.

Diseño/Metodología/Enfoque

El documento sigue una revisión sistemática de artículos académicos, disertaciones y capítulos internacionales, que presentan resultados de investigación tanto teóricos como empíricos. La búsqueda fue realizada de Enero a Abril de 2019 en bases de datos en línea y motores de búsqueda.

Resultados

Los estudios se concentran en la planificación estratégica y competitividad. La mayoría de ellos son publicados desde 2014 por países Iberoamericanos. Algunos aspectos son coincidentes entre los variados contextos geográficos, como la importancia de la planificación de sucesión generacional; búsqueda del bienestar familiar a través del negocio; y existencia de capacidades propias. Por otra parte, los objetivos del propietario y el involucramiento de género difieren en los resultados de investigaciones de países desarrollados y economías emergentes; algunas implicaciones para América Latina son analizadas.

Originalidad/valor

La empresa familiar tiene relevancia económica internacional, especialmente en el turismo. Aun así, los estudios en este campo son pocos, incluso cuando el turismo implica procesos e interacciones que puede influenciar el desarrollo de las compañías que integran su industria. En este sentido, se llevó a cabo una compilación de trabajos recientes, con la finalidad de identificar como se ha integrado a los estudios la complejidad de la dinámica familiar con el turismo, las principales contribuciones y vacíos de conocimiento.

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Article
Publication date: 17 September 2019

Maximiliano Gonzalez, Juan David Idrobo and Rodrigo Taborda

The purpose of this paper is to carry out a meta-regression analysis upon the literature that examines the relationship between family firms and financial performance.

Abstract

Purpose

The purpose of this paper is to carry out a meta-regression analysis upon the literature that examines the relationship between family firms and financial performance.

Design/Methodology/Approach

Information of publication and study characteristics from 61 primary studies, comprising 726 size effects was collected. In particular, three leading factors highlighted in narrative literature reviews analyzed were: the financial performance measures, the family–firm definitions and the estimation methodologies.

Findings

Overall, a positive relationship between family involvement and financial performance was found. A series of results, those linked to return on assets (ROA) – earnings before interest, taxes, depreciation and amortization (EBITDA), suggest positive publication bias from family definition and negative publication bias when OLS is used. Tobin’s Q estimates show no linkage to certain traits and aspects of the research process.

Originality/value

Existing literature review and meta-analysis studies show not concluding results on the family effect upon firm performance. The meta-regression analysis used in this paper allows to examine simultaneously effect size and publication bias. The latter effect is particularly salient in the approach and findings, and not present in previous studies.

Propósito

Llevar a cabo un análisis de meta-regresión a la literatura que examina la relación entre firmas familiares y desempeño financiero.

Diseño/metodología/aproximación

Se usa la información de la publicación y características del estudio de 61 estudios primarios, que incluyen 726 estimaciones. Se examinan tres elementos principales de esta literatura: (i) medidas de desempeño financiero, (ii) definición de firma familiar, y (iii) metodología de estimación.

Resultados

Se establece una relación positiva entre involucramiento familiar y desempeño financiero. Las estimaciones que examinan ROA-EBITDA sugieren sesgo positivo de publicación. Las estimaciones que utilizan estimación de Mínimos Cuadrados Ordinarios sugieren un sesgo negativo de publicación. Las estimaciones que examinan la Q de Tobin, no sugieren relación con las características de los estudios o de la investigación.

Originalidad/valor

Los estudios de meta-análisis existentes sobre esta literatura no ofrecen resultados concluyentes del efecto de las firmas familiares y desempeño financiero. El método de meta-regresión permite examinar simultáneamente el efecto entre las variables y la posible existencia de sesgo de publicación. La indagación de este último es de particular interés y no se encuentra en otros estudios.

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Article
Publication date: 1 January 2014

Enrique Ogliastri

This issue includes five contributions from six countries; four of these are revised versions of the best works presented at the Business Association of Latin American…

Abstract

This issue includes five contributions from six countries; four of these are revised versions of the best works presented at the Business Association of Latin American Studies Congress (BALAS), in 2012. The first article is a study of the effectiveness of price promotion strategies in retail chains across Chile; a topic of growing importance in Latin America. The second is a study of the literature on the accounting treatment of the decision to buy or lease with option to buy, which is a topic that reflects international changes in accounting practices that will take place as from 2013. The third contribution is a case study of the strategy of Miss Venezuela, an organisation of the Cisneros group that has become an icon of overwhelming success in international beauty contests. The fourth article narrates the difficulties faced by a Brazilian restaurant chain in their internationalisation process through the master franchises concept. The last contribution is the Britt case study, telling the story of a Costa Rican company founded by an innovating North American businessman. The article recounts the company's interesting process of development in international business and the complex strategic decisions it faced when it came to the subsequent steps to be taken in international markets. Although all the articles are in English, Academia is multilingual. As from 2013, all its articles will be available in their original language as well as in English.

Resumen

Este número incluye cinco contribuciones originadas en seis países, cuatro de las cuales son versiones revisadas de los mejores trabajos presentados en el congreso de la Business Association of Latin American Studies (Balas) de 2012. La primera contribución es un estudio sobre la efectividad de las estrategias de promoción de precios en cadenas detallistas en Chile, un tema de creciente importancia en América Latina. La segunda es un estudio de la literatura sobre el tratamiento contable de la decisión de comprar o de realizar un arrendamiento con opción de compra (lease), tema que refleja el cambio internacional en las prácticas contables que ocurrirá a partir de 2013. La tercera contribución es el caso de la estrategia de Miss Venezuela, la organización del grupo Cisneros que se ha constituido en un icono en Venezuela por su éxito avasallador en concursos internacionales de belleza. El cuarto es un caso que narra las vicisitudes de una cadena brasileña de restaurantes con la internacionalización mediante el concepto de máster de marca. La última contribución es el caso Grupo Britt N.V., empresa fundada por un empresario estadounidense en Curazao y Costa Rica, que ha tenido un interesante desarrollo de negocios internacionales y se enfrenta a decisiones estratégicas complejas sobre sus siguientes pasos en los mercados mundiales. Aunque todos los trabajos están en inglés, Academia es multilenguaje. A partir de 2013 todos los artículos de la revista están disponibles en inglés, además de su idioma original.

Details

Academia Revista Latinoamericana de Administración, vol. 26 no. 3
Type: Research Article
ISSN: 1012-8255

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Article
Publication date: 20 April 2015

Jorge Vera

The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP…

Abstract

Purpose

The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP) for a product. Such an assessment also seeks to determine if consumer involvement and brand performance measurements have moderating effects on this relationship.

Design/methodology/approach

Data from a sample of n = 1,029 purchasers of six different product categories were analysed. The respondents evaluated a product with items based on involvement profile scales. The chosen brands were evaluated using perceived quality, value and brand performance items. Respondents were also asked if a higher price for the chosen product/brand would be paid. Structural modelling was implemented. To corroborate moderating effects, a nested comparison invariance test for structural weights was used.

Findings

PBQ has a direct effect on CPV but not on DHP. CPV has a mild effect on DHP. Involvement and brand performance moderating effects were confirmed.

Originality/value

Brand quality is assumed as a strategy to achieve a higher price disposition through customer value in contrast with previous empirical literature that puts the price as a sign of quality. DHP is argued as a measurement to indicate “superior customer perceived value”. This variable would be different from and more difficult to achieve than CPV.

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Article
Publication date: 1 March 2006

Cristina Gimenez

This paper sets out to empirically analyse the integration process that firms follow to implement supply chain management (SCM). This study has been inspired by the…

Abstract

Purpose

This paper sets out to empirically analyse the integration process that firms follow to implement supply chain management (SCM). This study has been inspired by the integration model proposed by Stevens.

Design/methodology/approach

Uses the survey method.

Findings

The results show that there are companies in three different integration stages. In stage I, companies are not integrated. In stage II, companies have a medium‐high level of internal integration in the logistics‐production interface, a low level of internal integration in the logistics‐marketing interface, and a medium level of external integration. And, in stage III, companies have high levels of integration in both internal interfaces and in some of their supply chain relationships.

Research limitations/implications

First, only one side of the manufacturer‐retailer relationship was considered, and, second, there was a reduced number of cases in each cluster.

Practical implications

As firms' survival lies on integration, a good understanding of the integration process is a key aspect. In this subject, this study has a main implication for managers: in the integration process, firms must achieve a relatively high level of collaboration among internal functions before initiating any external integration.

Originality/value

The contribution of this study is to describe the integration process, comparing two levels of internal integration (logistics‐marketing and logistics‐production) and analysing the relationship between these internal integration levels and the level of external integration. Many studies consider internal or external integration from the logistics point of view, but very few consider both levels of integration simultaneously. This study differs from the existing literature in the fact that it explores the sequence of integration stages in an integration process.

Details

International Journal of Physical Distribution & Logistics Management, vol. 36 no. 3
Type: Research Article
ISSN: 0960-0035

Keywords

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