Search results

It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new experiences. This has led to a highly competitive sport tourism market and as a result destinations engage in various marketing techniques and promotional tools to gain an advantage. For that reason this research was undertaken to acquire a greater understanding of the importance of promotional tools to successfully and efficiently market sport tourism experiences.

The construct of this study comprises of two stages. The aim of the first stage is to evaluate the specific tools used to promote sport tourism and sport tourism experiences in Barbados by examining the responses of various sporting and tourism bodies. The second stage of this research was conducted to present and analyze how marketing/promotional tools could contribute to better market sport tourism experiences.

The research found that many of the promotional tools implemented in Barbados during their marketing process correspond with those used internationally. However, problems of poor and insufficient sporting facilities as well as little collaboration between tourism and sporting entities, hamper the success of Barbados as a sport tourism destination. This further minimized Barbados’ ability to market favorable tourism experiences. This therefore shows that while promotional tools are essential in attracting tourists, other elements must also be taken into consideration to ensure sport tourists have positive experiences which would lead to a successful sport tourism destination.

Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.

The chapter aims to identify the impact of the Covid-19 pandemic on the overtourism with two intermediate forms of tourism (i.e. mass tourism and alternative tourism while representing the potential of alternative tourism). For this, secondary research was adopted in which secondary data were collected through an inclusive literature review. This review consists of tourism journals, newspaper articles, blogs, World Health Organization statistics, governmental data and website materials. In early 2020, the rapidly spreading Covid-19 (coronavirus) pandemic has wreaked global disaster. With no vaccine and limited medical capacity to treat the disease is a big challenge to the world. International, national and regional travel restrictions immediately affected the tourism industry. Even war, economic downturn, terrorist attack and various other diseases are all futile to cause an absolute decline in overall (international and domestic) tourism like Covid-19. This virus has enormous impacts on the tourism industry as the most crowded tourist destinations or overtourism in the world are deserted due to shut borders, no domestic or international flights or transport systems, and mix up to deal with the biggest impact in the history of the world – Covid-19. Overtourism means an extreme number of tourists at a specific destination at a particular point of time, or the excessive spread of people at various tourist spots has led to a situation known as overtourism. Due to Covid-19, the economic consequences on many destinations will be harsh, but some destinations suffering from overtourism might feel short-term relief, but it is a big hit in the long run. Overtourism will take a back seat during the crisis. Now post-Covid-19, people will be very particular while choosing their holiday destinations; likewise, there will be a shift from mass tourism to alternative tourism. Only a few people will wish a return to overtourism.

The purpose of this study is to introduce the concept of social tourism and to find existing social tourism practices in South Korea. Social tourism is generally supported by governments to provide tourism opportunities to those who are otherwise not able to trip. Social tourism helps both people who use the programs and the tourism industry. In South Korea, unlike many other countries, the practice of social tourism is based on businesses’ corporate social responsibility. Businesses offer various cultural and recreational opportunities to various groups of people in the community. This study outlines the context of various approaches to social tourism in South Korea and highlights some challenges and proposed initiatives for the future integration of the social tourism sector.

Microentrepreneurs have played a role in the tourism industry for a long time; however, they are now becoming more visible and increasingly influential stakeholders due to information technologies that enable them to reach prospective visitors, and because their economic activity is more transparent and taxable by governments. Nevertheless, tourism microentrepreneurship is still understudied, and destination practitioners are largely unprepared to fuel microentrepreneurial development and to integrate these genuine, local experiences with the formal sector components of the industry. This chapter provides an introductory overview of related knowledge as a basis for identification of themes in research on tourism microentrepreneurship.

This book is essential for anyone in destination management in the tourism industry or government. The book includes both theoretical and practical writings for stakeholders. In all chapters, we provide titles including pandemic and disaster descriptions, crises during and after disasters and the motivation and safety of tourists, the regeneration of the tourism industry only after the global epidemic, the revamp of the tourism industry as well as the existence of a reshaping, crisis planning and control upon crises as well as pandemic after the restoration of the tourism sector of the tourism industry, and tourism issues are discussed in the management plans of the centralization. This book provides cases and empirical studies that deal in depth with the current situation, challenges, solutions and future strategies after the outbreaks and natural disasters from a sustainable perspective, for readers with an equitable interest or involvement with the organizations in inquiry.

The aim of this chapter is to understand the nature of business collaboration between healthcare service providers and tourism agencies in Malaysia. Interviews with 17 healthcare service providers in Malaysia reveal that most of the collaboration between healthcare service providers and tourism agencies in Malaysia is informal or loose, despite their intention to leverage on medical tourism for business expansion. Close and tight collaborations are rare. The findings point towards the main reasons behind the rare collaboration which are the high customer orientation of healthcare service providers, the strategic move of business and support for government agenda.

This article assessed the effects of airfares and foreign exchange rates on Global Tourism demand. It identified three categories from the assessment – The Market Segment Effect; The Substitution Effect; and The Facilitation Effect. The tourism literature is rich with vast studies on the effects of various components of tourism prices on international tourism, but lacking in comprehensive categorization of the identified effects. Such assessment would enable tourism destination planners and service providers to be able to focus on identified specific issues and finding their pertinent solutions. It has been determined that while there might be identified profound effects, their solutions are not applicable to all tourism destinations or services.

This chapter analyzes the concept of resident apathy toward heritage tourism and defines influences which underpin resident attitudes toward the development of tourism. It discusses the existing literature on community participation in tourism, paying attention to residents’ behavior toward its development. Adopting an interdisciplinary approach, the chapter provides information on analyzing residents’ apathy and identifying the dimensions which shape it. The discussion favors operations which promote internal marketing and branding increase interest in tourism development, and foster conceptual frameworks to advance the subject.

Tourism is an important part of the Queensland economy, contributing 7.3% to the state’s GDP, and alongside agriculture, resources, and construction, is part of the state’s “four-pillar economy.” Tourism and Events Queensland is the state’s peak tourism organization, a quasi-governmental body with responsibility for destination marketing and management, and more recently, organizing major events including the 2018 Commonwealth Games. This case explores the roles, responsibilities, and governance challenges of Tourism and Events Queensland, providing insights to regional cooperation, destination marketing, and policy and planning.