Service Collaboration between Healthcare Service Providers and Tourism Agencies
Tourism and Hospitality Management
ISBN: 978-1-78635-714-4, eISBN: 978-1-78635-713-7
Publication date: 15 September 2016
Abstract
The aim of this chapter is to understand the nature of business collaboration between healthcare service providers and tourism agencies in Malaysia. Interviews with 17 healthcare service providers in Malaysia reveal that most of the collaboration between healthcare service providers and tourism agencies in Malaysia is informal or loose, despite their intention to leverage on medical tourism for business expansion. Close and tight collaborations are rare. The findings point towards the main reasons behind the rare collaboration which are the high customer orientation of healthcare service providers, the strategic move of business and support for government agenda.
Keywords
Citation
Chew, E.Y.T. and Onggo, S. (2016), "Service Collaboration between Healthcare Service Providers and Tourism Agencies", Tourism and Hospitality Management (Advances in Culture, Tourism and Hospitality Research, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 19-30. https://doi.org/10.1108/S1871-317320160000012003
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited