Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.
Lewis, C.C. and Jönsson, C.H. (2016), "Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Bingley, pp. 397-407. https://doi.org/10.1108/978-1-78635-290-320161016
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