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Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination

The Handbook of Managing and Marketing Tourism Experiences

ISBN: 978-1-78635-290-3, eISBN: 978-1-78635-289-7

Publication date: 28 December 2016

Abstract

Originality/value

Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.

Keywords

Citation

Lewis, C.C. and Jönsson, C.H. (2016), "Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, Bingley, pp. 397-407. https://doi.org/10.1108/978-1-78635-290-320161016

Publisher

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Emerald Group Publishing Limited

Copyright © 2016 Emerald Group Publishing Limited