Search results

The purpose of this paper is to introduce a new field and suggest a new research agenda.

Combine ethnicity, migration and international relations into a new thinking. Provide a typology of diaspora and a thorough evaluation of its role and the roles of the home and host countries.

Diaspora economics is more than a new word for migration economics. It opens a new strand to political economy. Diaspora is perceived to be a well-defined group of migrants and their offspring with a joined cultural identity and ongoing identification with the country or culture of origin. This implies the potential to undermine the nation-state. Diasporas can shape policies in the host countries.

Provide a new understanding of global human relations.

This chapter examines the integration between Brazilian migrants in Japan and other Brazilians living in the United States and Europe. It focuses on the role played by some big ethnic Brazilian events as the most visible and palpable facets of the transnational diasporic networks. These diasporic, cross-border events might be creating consistent transnational social spaces among Brazilians throughout the world. The author has done participant observation at four key diasporic events: a media event (Brazilian Day), a political event (Brasileiros no Mundo), a business event (Expo Business), and a cultural event (Focus Brasil). The goal was to map the flow of information, influence, and intersection among these events and their promoters. The study found that these events are deeply interdependent and the synergy among them – along with the role played by diasporic media – has strengthened a diaspora consciousness, a sense of belonging to the same diaspora, despite the peculiarities of Brazilians who live in different countries or regions. The chapter also discusses how do these new diasporic developments affect the integration of Brazilians who live in Japan. The cases shown in this chapter prove that there are vibrant interactions besides the “home country” versus “host country” dichotomy.

China is primarily a nonreligious country with less than 10% of people following Buddhism, Taoism, Islam, Catholicism, or other religions. Two major communication paths, the land and sea Silk Roads, directly affected the distribution and development of Muslim tourism and attractions. The combination of Islam with local custom and culture is a unique feature in China, and contributes to its development as a form of ethnic rather than religious tourism. As a result, research in China focuses on ethnic product development, minority sports and anthropological tourism, themed events, and intangible cultural heritage.

This article examines the continued salience of ethnic identity and ethnic conflicts in world politics; this is especially important given the central role that ethnicity plays in world politics, especially many developing world countries. The author argues that teachers and teacher educators must understand the pivotal role that ethnicity continues to play in world politics, especially in post-colonial African and Asian societies. Teaching about global issues, such as the current war in Iraq, population patterns in the former Soviet Union, and the genocide in Sudan, requires a deep understanding of ethnicity and its major perspectives. Moreover, by adopting a non-linear perspective, students can understand that traditional societies will reassert their ethnic identities as they confront the powerful and dynamic forces of globalization. Finally, the article will establish the links between ethnicity and multicultural and global education, especially the National Council for the Social Studies major curriculum standards.

This research focuses on the ways in which individuals play out their Scottish ethnic feelings and on the role of dress in this process. Using the grounded theory approach, participants defining themselves as ethnically Scottish were interviewed for this study. The findings indicate that respondents vary greatly in the emphasis they place on Scottish ethnicity when defining their self‐identities. Additionally, respondents differ in the degree to which they feel complete in their Scottish identity. Those who find their Scottish ethnicity to be salient to their definition of self put more effort into the construction of that identity. Oftentimes, ethnic dress symbols play a prominent role in this construction process – the importance of dress diminishes as feelings of identity completeness increases.

The concept of experience economy states that customers seek experiences whether from products and services. Tourism is at the forefront of the experience economy because tourists are looking for staged experience encompassing the four realms (entertainment, educational, esthetic and escapism). The purpose of this paper is to empirically explore the effects of the experience economy on tourists’ word-of-mouth (WOM) in Chengdu cuisine through satisfaction and memory.

In total, 397 valid data were collected from the tourists who have experienced the ethnic cuisine in Chengdu. A partial least-square structural equation modeling technique was used to examine the research model.

The empirical results indicated that esthetic is the antecedent of the other three realms of experience economy; esthetic, educational and entertainment experiences influence satisfaction; four realms of experience economy influence memory; and satisfaction and memory ultimately influence WOM.

The findings of this study provide practical implications for operators of ethnic restaurants in designing their restaurants and menus, travel agencies in planning the tour itinerary and governments in using ethnic cuisine for destination marketing.

This study is a pioneer in studying the experience economy in the ethnic cuisine. It has identified the relationships between four dimensions of experience economy of ethnic cuisine, tourist satisfaction, memory and WOM toward ethnic cuisine in a tourist destination. It has also integrated the senses of Chinese cuisine (“sight,” “smell” and “taste”) into the measures of esthetic experience for studying experience economy in ethnic cuisine.

The purpose of this study is to identify the consumption intention of Baba Nyonya Peranakan ethnic food among the youth generation by examining the effect of media influence and curiosity.

A causal study through the quantitative method is applied. This study focused on the youth generation, and a total of 219 valid responses were used for hypothesis testing using Statistical Package for Social Sciences and SmartPLS software. Purposive sampling, under non-probability sampling, was used. The data were collected through an online survey. The survey link was disseminated mainly on social media groups.

All of the hypotheses were found to be statistically significant. Media influence was found to directly and indirectly influence the consumption intention of Baba Nyonya ethnic food through attitude and curiosity. The involved stakeholders could also be more alert and improve the strategic planning based on the research finding that can stimulate more interest among consumers, benefiting the national gastronomy heritage tourism development.

The integration of biculturalism is rooted in knowledge about food, media coverage about food and food for social events that influence the formation of national food identity. Baba Nyonya food brings a unique identity with mixed heritage and culture, combined ingredients and recipes between two majority races of Malay and Chinese. However, exposure to ethnic food is lacking and causes the youth generation to unaware and not interested to try ethnic food. This study initiates to examine the effect of media influence and curiosity as food promotion via social media potentially to influence and lead to increased consumption of ethnic food.

Using a cross-cultural perspective, the purpose of this paper is to examine the effect of cultural difference and travel motivation on event participation and how cultural difference may influence the relationship between travel motivation and event participation. The paper highlights the importance of culture in tourism research.

The research was conducted by using a secondary data set (n=24,692) commissioned by Destination Canada (formerly the Canadian Tourism Commission). Both descriptive statistics (e.g. frequency analysis) and inferential statistics (e.g. hierarchical regressions) were calculated.

First of all, the results indicated that travel motivations and cultural difference can impact event participation. For example, those who were more motivated by knowledge and competence (e.g. knowing history and culture) were more likely to participate in art festivals and cultural events. Also, the research recognized that Asian-Canadians were more likely to visit ethnic or religious festivals than Anglo-Canadians, whereas Asian-Canadians were less likely to attend farmers’ market in comparison with Anglo-Canadians. Last, the effect of cultural difference can moderate the relationship between travel motivation and event participation.

These findings emphasize that travel motivations and cultural difference are key factors to be considered for festivals’ marketing. Particularly, the moderating effect of cultural difference reinforces that the important role played by culture for effective festival marketing should not be ignored. The research also provides valuable insights for destination managers who are interested in Asian markets. Moreover, using a secondary data set prepared by the Canadian Government largely increased the results’ representativeness, trustworthiness, and generalizability.

Much research claims that immigrant women's entrepreneurship in Western capitalist societies is embedded in the structural and cultural attributes of receiving societies. Other studies maintain that the structural and cultural traits of immigrant groups explain women's entrance into this type of business activity. Together, this body of research underestimates those individual attributes embedded in human agency, in the personalities of immigrant women, that encourage them to engage in this type of business enterprise.