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Article
Publication date: 13 August 2024

Ali Solunoglu and Emrah Orgun

The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

Abstract

Purpose

The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

Design/methodology/approach

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

Findings

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

Research limitations/implications

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Practical implications

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Social implications

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

Originality/value

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 27 August 2024

Faruk Yüksel and Funda Ön

This study examines the international literature on sports events published between 1981 and 2024 within the framework of specific parameters.

Abstract

Purpose

This study examines the international literature on sports events published between 1981 and 2024 within the framework of specific parameters.

Design/methodology/approach

The data were analyzed using quantitative and bibliometric analyses. Studies related to sports events were scanned through the Scopus database, and 1,072 studies were evaluated.

Findings

It has been revealed that the highest number of studies related to sports events were published in 2021, with Tichaawa, T.M. being the author with the most publications. Griffith University conducted the most studies on this topic, and the United States had the highest number of publications. Additionally, the findings indicate that the number of studies on sports events is increasing, with more studies being conducted in business and social sciences. Regarding keyword usage frequency, the studies focus on destination image, economic impact, and sustainability. Clustering analysis results show that the studies are divided into four clusters, focusing on sports, tourism, and tourism development.

Research limitations/implications

Due to methodological limitations, the results of bibliometric analysis generally focus on metrics related to articles, sources, and authors. Another limitation is the examination of studies in the context of tourism that are published in the international literature and accessible only through the Scopus database in English. An additional limitation is that the publications analyzed in this study are specifically on sports events. This study aims to fill a gap in the field by examining sports event studies in the international literature, thereby providing researchers with a holistic perspective. It is considered significant as it will offer a different viewpoint on bibliometric studies related to sports events and sports tourism in the international literature, both in terms of the parameters used in the study and the study’s focus.

Originality/value

It is believed to be important because it is the first bibliometric study explicitly conducted on sports events.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 9 July 2024

Çağdaş Ertaş and Halil Ibrahim Karakan

This study aims to use TripAdvisor data to identify which themes and events will attract more interest in the future of tourism activities and to provide guidance to the industry…

Abstract

Purpose

This study aims to use TripAdvisor data to identify which themes and events will attract more interest in the future of tourism activities and to provide guidance to the industry accordingly.

Design/methodology/approach

This study used qualitative case study approach. To identify key themes in the top-rated activities, thematic analysis of user-generated content was conducted through MAXQDA 2020 Analytics Pro software.

Findings

The findings of this study indicate a growing trend in tourist preferences, with a notable increase in the popularity of wellness activities such as spa treatments and yoga retreats. Tourists also highly prefer cultural experiences like local festivals and historical tours, adventure activities such as hiking and water sports, and food-related activities like cooking classes and wine tastings. There is a significant trend towards sustainable and environmentally friendly tourism activities. These results underscore the need to cater to diverse tourist interests in developing future tourism offerings.

Practical implications

Developing innovative events, using data-driven marketing strategies, involving local communities, and catering to diverse preferences can enhance the sustainability and competitiveness of the tourism sector.

Social implications

Understanding tourists' tendencies towards cultural, adventurous and sustainable experiences helps tourism operators and managers to create offers that satisfy tourists while promoting environmentally friendly practices. This shift promotes cultural preservation, environmental protection and community involvement.

Originality/value

This study uniquely analyzes top-rated TripAdvisor activities to identify key trends in tourist preferences, highlighting the growing demand for cultural, adventurous, gastronomic, and sustainable tourism.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 4
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 30 November 2020

Shruti Arora and Anukrati Sharma

India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take…

Abstract

India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

Keywords

Book part
Publication date: 14 August 2023

Shem Wambugu Maingi and Vanessa G. B. Gowreesunkar

Family events have unique significance on children as well as long-lasting impacts on them during their adulthood. A review of conceptual and theoretical literature on the subject…

Abstract

Family events have unique significance on children as well as long-lasting impacts on them during their adulthood. A review of conceptual and theoretical literature on the subject was conducted to identify underlying trends and best practices in engaging children in the events industry. Societies are in transition from industrialised societies into risk societies and are increasingly becoming eco-socialised. Family events are integral towards developing inclusive and integrated societies and in realising Sustainable Development Goal 16 (SDG 16). Childhood is always eco-socialised, i.e. socially, economically and ecologically integrated with other forms of life. To the extent that childhood nostalgia forms the basis for future sustainable events and tourism choices. Family events are, therefore, increasingly becoming fundamental towards developing sustainability discourse. This viewpoint chapter provides conceptual and theoretical perspective on the roles and impacts of childhood research in sustainability discourse.

Details

Events Management for the Infant and Youth Market
Type: Book
ISBN: 978-1-80455-691-7

Keywords

Book part
Publication date: 30 November 2020

Yesim Koba

Events are social, sporty, cultural, economic and environmental or entertainment-based. They are held on specific dates and times to share common experiences. Event tourism is…

Abstract

Events are social, sporty, cultural, economic and environmental or entertainment-based. They are held on specific dates and times to share common experiences. Event tourism is becoming more and more important, bringing many benefits to the destinations. National and international events are organised to create alternative tourism products, increase the number of visitors, contribute to economic development and create competitive advantage, improve the infrastructure of the destination, increase the quality of life and provide socio-cultural development support. Direct or indirect communication is important for the target audience. Today, event organisers, who want to establish strong ties with the target audience, benefit from technology as it helps to promote the event and motivate people to participate in it. Along with the development of the Internet and the social media, communication and marketing implementations have also changed. High-budgeted events are becoming an important segment of tourism. The development of technology and widespread use of the Internet and social media have added a creative and indispensable competitive element to event marketing communication.

Details

The Emerald Handbook of ICT in Tourism and Hospitality
Type: Book
ISBN: 978-1-83982-689-4

Keywords

Abstract

Details

Sport and Tourism
Type: Book
ISBN: 978-1-83753-241-4

Book part
Publication date: 11 June 2021

Carmen Bizzarri and Paolo Giuntarelli

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After…

Abstract

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After a review of literature on the effects of sport events, the chapter would suggest how to take into account sporting events after COVID-19. In this context, the chapter is aimed to assessing to impact the destinations through the methodology of case study. The research focused particularly on the project of the Italian Golf Federation for the organization of the Ryder Cup 2022 and assumed the economic, social, and environmental effects of this event on tourist system of local and regional scale. The golf events, nevertheless, can be easier to organize than other sporting events that take place, for example, in arenas and with great public access. The golf events, in fact, can involve a single person during the game and can play on air and be a great encouragement to promote local sustainable development (Fyall & Jago, 2007). The chapter, at least, is aimed to suggest the new policy to implement sport events to promote a new form of tourism, offering new incentives for local sustainable development of regional community, including all the participants to the events.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Keywords

Book part
Publication date: 14 August 2023

Zohre Mohammadi and Fatemeh Fehrest

In recent years, research on children's tourism experiences has gained prominence, as children are becoming an increasingly vital market for the tourism industry. While events are…

Abstract

In recent years, research on children's tourism experiences has gained prominence, as children are becoming an increasingly vital market for the tourism industry. While events are a main sector of the industry and host millions of children every year, there is a lack of research specifically focussed on children's experiences in events. This chapter focusses on children's entertainment events which can provide children with a satisfying, memorable and educational experience. This study has developed a framework to facilitate deeper mixed studies on children's experiences in event tourism. The framework is composed of four pillars based on various social, tourism and event theories and models, including the Cognition–Affect–Behaviour (CAB) theoretical framework, the Orchestra Model of Experience, the Event Experience Scales (EES), the Theory of Child Well-being and the Transtheoretical Model of Behaviour Change (TTM). The framework can be used by future researchers as an analytical evaluation tool to study children's experiences in different types of events and understand the mechanisms of behaviour change in this context.

Details

Events Management for the Infant and Youth Market
Type: Book
ISBN: 978-1-80455-691-7

Keywords

Book part
Publication date: 22 January 2024

Pinaz Tiwari

As the consumer-centric approach is evolving in the 21st century, especially in the post-COVID-19 era, people seek unique experiences. Adopting co-creation in promoting a…

Abstract

As the consumer-centric approach is evolving in the 21st century, especially in the post-COVID-19 era, people seek unique experiences. Adopting co-creation in promoting a destination implies involving tourists, stakeholders and organisers in creating value for a product or service. The innovative strategy of co-creating experiences encourages tourists' engagement, leading to destination promotion. Some notable examples of co-creation in tourism are gastronomic tours, virtual tours and travel guides. This chapter aims at the significance of co-creating experiences at events that lead to destination promotion. Co-creation of experiences at events brings the spotlight from the stage to the audience and is considered the future of the experience economy. The study presents a case study of Jal Mahotsav in Madhya Pradesh, India. The study highlights the multi-stakeholder approach adopted by the authorities to co-create the event experience.

Details

Future Tourism Trends Volume 1
Type: Book
ISBN: 978-1-83753-245-2

Keywords

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