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This chapter examines the integration between Brazilian migrants in Japan and other Brazilians living in the United States and Europe. It focuses on the role played by some big ethnic Brazilian events as the most visible and palpable facets of the transnational diasporic networks. These diasporic, cross-border events might be creating consistent transnational social spaces among Brazilians throughout the world. The author has done participant observation at four key diasporic events: a media event (Brazilian Day), a political event (Brasileiros no Mundo), a business event (Expo Business), and a cultural event (Focus Brasil). The goal was to map the flow of information, influence, and intersection among these events and their promoters. The study found that these events are deeply interdependent and the synergy among them – along with the role played by diasporic media – has strengthened a diaspora consciousness, a sense of belonging to the same diaspora, despite the peculiarities of Brazilians who live in different countries or regions. The chapter also discusses how do these new diasporic developments affect the integration of Brazilians who live in Japan. The cases shown in this chapter prove that there are vibrant interactions besides the “home country” versus “host country” dichotomy.

Differences in dietary patterns constitute a major component of the environmental changes experienced by immigrant populations, and have been associated with several diseases with contrasting prevalence rates in the USA and Japan. The Japanese preparations present very colorful dishes, with a wide variety of vegetables with little or no cooking, which preserves the nutritive value of vitamins. The present study was carried out to determine the cholesterol/saturated fat index (CSI) levels of some Japanese dishes using the following equation, developed to calculate the ratio between cholesterol and dietary saturated fatty acids: CSI=(1.01 × saturated fatty acids in g)+(0.05 × cholesterol in mg).

Fifteen Japanese recipes consumed by Japanese immigrants in São Paulo (Brazil) were prepared and analyzed for chemical composition by AOAC methods, for fatty acids profile (gas chromatography) and cholesterol (colorimetric method).

Total lipid content (g/100g) ranged from 0.10 to 16.40, with mean±SD values of 2.83±4.10. Cholesterol (mg/100g) ranged from 0 to 166.5, with mean values of 36.90±45.61. CSI values ranged from 0.0 to 9.87, with mean values of 2.76±3.19.

The habitual intake of Japanese foods available in São Paulo could be useful to achieve a limit of 30 per day for dietary CSI.

This paper aims to unveil colonial racist elements related to the cases of racism in advertising judged by the Brazilian Council of Advertising Self-Regulation (Conar), from 1980 until 2020.

A qualitative critical and historical research was developed, based on a decolonial perspective, with the use of critical discourse analysis (CDA).

By analyzing such phenomenon, the present study can discuss how self-regulatory codes that are based on the International Chamber of Commerce (ICC) 1937 Code are not equipped to deal with racist issues.

Discussions that focus on how racial elements in advertising are treated by a regulatory agency are scarce. Despite the focus being on the Brazilian case, this phenomenon should not be understood as a particularity of this country, since problems related to racism in advertising in countries that also have ICC-type self-regulatory codes are frequent.

Purpose – Studies have described how migrants progressively transform extraneous spaces into familiar, meaningful environments, turning them into ‘homes’. However, in some contexts the opposite process occurs: what once felt like home becomes alien, unrecognizable and extraneous. Building on ethnographic vignettes on the everyday life of immobile young Eritreans, this chapter explores the paradox of ‘not feeling at home’ while being physically there.

Methodology – The chapter builds on three months’ ethnographic fieldwork in Eritrea and extended participant observation among Eritrean refugees in Ethiopia, Sudan and Italy from 2012 to 2014.

Findings – I show how the youth, in a pervasive context of migration culture, articulate a sense of belonging towards what they imagine as the ‘outside world’, while being unable to make sense of their lives in their own homeland. Using the notions of ‘estrangement’ and home-unmaking, it is possible to account for the feelings of those living in conditions of protracted crisis and explore the subjective worlds of prospective refugees.

Originality/Value – The chapter’s originality lies in the uniqueness of the ethnographic material and in the innovative approach to the debate on home-making and refugee studies. Instead of considering refugees’ home-making processes in other countries, this chapter analyses the experience of losing home without moving. By using the concept of estrangement, it investigates the manifold meanings of immobility while adding to the theoretical discussion on home-making/unmaking processes. Moreover, it contributes to the empirical investigation of determinants of asylum flows by investigating the case of Eritrea, a major refugee-producing country.

The purpose of this paper is to review the present status and relationship of Macau to Brazil and to a provide the historical context for that relationship.

This paper takes the approach of interviews, an extensive review of Portuguese and English language periodicals of Macau, Brazil, USA extending back to 1950s, and a review of the key secondary literature.

Efforts to promote a relationship between Macau and Brazil since 1961 have been laudable, but have not resulted in either a meaningful economic relationship or systematic cultural links.

Trade-wise Hong Kong is much better positioned to interface with Brazil than Macau. Brazil established strategic trade and diplomatic relations with China 25 years prior to Macau’s return to China in 1999 and without any intermediation by the city.

A strategic plan is needed to develop Macau’s links to Brazil based upon that country’s vast array of cultural strengths, which include sports, music, dance, religion, language, education, cuisine, environment resources, technology and the presence of a significant Macanese Diaspora.

There is a shortage of analysis on the status of the relationship of Brazil to China, Macau and the Lusophone world.

Small literary presses have come into their own. Many have been in business for a number of years. One indication of their success is that their titles are now considered for major awards. This year's nominees for the National Book Award included Hayden Carruth's Collected Shorter Poems, 1946–1991 published by Copper Canyon Press and Louise Gluck's The Wild Iris published by The Ecco Press.

The purpose of this conceptual study is to offer an assessment and evaluation of the literature in the field of international marketing negotiations and to propose a descriptive organizing framework which could serve as a basis to integrate and evaluate the existing empirical and conceptual work. The premise of the model is that certain cultural value orientations will be reflected in the characteristics of individuals and in those of their respective companies. Cultural value orientations will, thus, indirectly affect the process of negotiation and the outcomes of the dyadic interaction.

CHESHIRE County Libraries has been running a ‘dial‐a‐story’ service for the last year, enabling children to listen to a selection of 5‐minute stories recounted by library staff. As many as 5000 calls have been received in a single week, and Alex Wilson, Cheshire's Director of Library Services, is very pleased with the success of the scheme. Does the Post Office pay a commission, I wonder?