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Article
Publication date: 29 July 2014

Augustine Pang, Vivien H.E. Chiong and Nasrath Begam Binte Abul Hassan

The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners…

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Abstract

Purpose

The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool.

Design/methodology/approach

In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008).

Findings

The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) and external (extra-media forces and media ideology) in media relations. Internal influences were found to be more prevalent than external influences and journalist mindset was the most pervasive factor influencing media relations.

Research limitations/implications

Findings are based solely on interviews and some claims cannot be corroborated. As this is a qualitative study situated in one country, it is also not generalizable.

Practical implications

This study will serve useful insights for new practitioners to approach media relations in a holistic and systematic manner and for seasoned practitioners to re-evaluate their current media strategies.

Originality/value

This inaugural test found rigor in the model, and affords an in-depth understanding of the dynamics of journalist-practitioner relationships in a changing media landscape. It also presents an intriguing opportunity for the model to be applied to countries where the media industry operates under vastly different environments so as to ensure that the model stands up to scrutiny as it seeks to be positioned as a viable model for media relations.

Details

Journal of Communication Management, vol. 18 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Open Access
Article
Publication date: 9 February 2021

Riane Cherylise Dalziel and Natasha De Klerk

The purpose of this paper is to examine the influence of two potentially important antecedents of female Generation Y consumers’ attitudes towards beauty products. In…

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Abstract

Purpose

The purpose of this paper is to examine the influence of two potentially important antecedents of female Generation Y consumers’ attitudes towards beauty products. In particular, the impact of the media and groups is analysed through their influence on subjective norms.

Design/methodology/approach

Structural equation modelling analysis of moment structures was used to propose and test a research model by means of data from a substantial size of female Generation Y consumers.

Findings

The study’s results confirm that female Generation Y consumers have a favourable attitude towards beauty products and that this attitude is influenced by their subjective norms. Furthermore, the findings suggest that group influence, which includes the opinions of friends, family and peers and media influence both predict female Generation Y consumers’ favourable attitude towards beauty products via their influence on this segment’s subjective norms.

Practical implications

These results emphasise the strategic importance of incorporating subjective norms, together with media and group influence into beauty product marketing communication campaigns targeting female Generation Y consumers. Given that this generation is known to be prevalent users of social media and often consult online peer product reviews, such strategies should also be extended beyond traditional media platforms to include social media, particularly social media influencers and online product review platforms, thereby tapping into subjective norms and group influence.

Originality/value

This study contributes to understanding female Generation Y consumers’ attitudes towards beauty products, especially the combined influence of subjective norms and media and group influence on such attitudes.

Propósito

El propósito de este trabajo es examinar la influencia de dos antecedentes potencialmente importantes de las actitudes de las consumidoras de la Generación Y hacia los productos de belleza. En concreto, se estudia la influencia de los medios de comunicación y de los grupos a través de su influencia en las normas subjetivas.

Diseño/metodología/enfoque

Se empleó el análisis de modelos de ecuaciones estructurales de estructuras de momento para proponer y probar un modelo de investigación mediante datos de un tamaño considerable de consumidoras de la Generación Y.

Resultados

Los resultados del estudio confirman que las consumidoras de la Generación Y tienen una actitud favorable hacia los productos de belleza y que esta actitud está influenciada por sus normas subjetivas. Además, los resultados sugieren que la influencia del grupo, que incluye las opiniones de amigos, familiares y compañeros, y la influencia de los medios de comunicación predicen la actitud favorable de las consumidoras de la Generación Y hacia los productos de belleza a través de su influencia en las normas subjetivas de este segmento.

Implicaciones prácticas

Estos resultados enfatizan la importancia estratégica de incorporar las normas subjetivas, junto con la influencia de los medios de comunicación y del grupo, en las campañas de comunicación de la comercialización de productos de belleza dirigidas a las consumidoras de la Generación Y. Dado que se sabe que esta generación es la usuaria habitual de los medios sociales y suele consultar en línea las revisiones de los productos, esas estrategias también deberían ampliarse más allá de las plataformas de los medios de comunicación tradicionales para incluir los medios sociales, en particular las personas que ejercen influencia en los medios sociales, y las plataformas de revisión de productos en línea, aprovechando así las normas subjetivas y la influencia del grupo.

Originalidad/valor

Este estudio contribuye a comprender las actitudes de las consumidoras de la Generación Y respecto de los productos de belleza, especialmente la influencia combinada de las normas subjetivas y la influencia de los medios de comunicación y los grupos en esas actitudes.

研究目的

摘要

本文旨在研究两个重要的潜在因素,对Y世代女性消费者对美容产品态度的影响。具体来说,是通过媒体和群体对主观规范的影响来进行分析。

研究方法

本研究采用结构方程模型分析力矩结构,结合相当规模的Y世代女性消费者的数据,提出并检验研究模型。

研究结果

研究结果证实,Y世代女性消费者对美容产品持积极态度,而且这种态度受到她们主观规范的影响。此外,研究结果表明,群体影响(包括朋友、家人和同伴的意见)和媒体影响都能通过对Y世代女性消费者主观规范的影响来预测她们对美容产品的好感度。

实际意义

本文的研究结果强调了将主观规范和媒体、群体影响纳入针对Y世代女性消费者的美容产品营销传播活动的战略重要性。由于Y世代是社交媒体的普遍用户,并且经常查看其他用户评价,因此这种策略应该超越传统媒体平台,将社交媒体,特别是社交媒体网络红人和在线产品评论平台纳入其中,利用他们对消费者主观规范和群体的影响力。

研究价值

本研究有助于了解Y世代女性消费者对美容产品的态度,特别是主观规范和媒体、群体对这种态度的综合影响。

Article
Publication date: 1 March 2017

Daniel J. Seigler

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators…

Abstract

Based on the importance of citizen participation and the collaborative potential of online social media tools, this study tests four proposed influences on administrators who are deciding whether or not to adopt these tools to engage citizens. A survey of 157 department managers from large U.S. cities shows that 82% report using some form of social media to engage citizens and that perceived organizational influences and administrator preconceptions have the strongest impact on the respondentsʼ decision to adopt social media. Possible explanations for the results are that the use of online social media in the public sector may be following a similar path of adoption as earlier forms of e-government or managers may be operating in a rational environment when deciding whether or not to adopt online social media tools.

Details

International Journal of Organization Theory & Behavior, vol. 20 no. 1
Type: Research Article
ISSN: 1093-4537

Article
Publication date: 14 March 2016

Arlesa Shephard, Sanjukta Pookulangara, Tammy R. Kinley and Bharath M. Josiam

Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media

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Abstract

Purpose

Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence, fashion consciousness, and fashion leadership on shopping channel choice in regard to gender.

Design/methodology/approach

A survey was administered using a convenience sample of male and female students at a Southwestern University in the USA. A total of 408 surveys were used for analysis. The data were factor analyzed using Statistical Package for the Social Sciences (SPSS) statistical software and a structural equation model was developed to test the hypotheses.

Findings

The results indicate that while the media influence factor of mass media positively influences fashion consciousness for both males and females, personalized media only indicated significant influence on male fashion leaders. In addition, both male and female consumers indicated that fashion leadership influenced non-traditional over traditional retail channels.

Originality/value

This research uses social cognitive theory and the theory of symbolic interaction to better understand the impact of media and fashion on shopping behavior. This paper addresses the changing media types and how they impact behavior for both men and women.

Details

Journal of Fashion Marketing and Management, vol. 20 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Abstract

Details

Journalism and Austerity
Type: Book
ISBN: 978-1-83909-417-0

Article
Publication date: 1 April 1972

Kjell Grønhaug

Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a separate media department use more information and…

Abstract

Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a separate media department use more information and carry out more detailed selection processes. Decides to consider some of the factors that may influence the choice of media and believes the type of insight this approach could give might be of benefit to the parties involved. Considers advertising to be an effective weapon in competition – it is they who bear the advertising costs. Sums up that it is reasonable to assume that better media choice can be achieved by taking account of the conditions to which attention is drawn.

Details

European Journal of Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 13 January 2022

Muhammad Naeem and Wilson Ozuem

The study aims to look at the types of social media participants through user-generated content (UGC) and how this leads to brand engagement in a fashion retail context…

Abstract

Purpose

The study aims to look at the types of social media participants through user-generated content (UGC) and how this leads to brand engagement in a fashion retail context. In doing so, it explores the effects of social context of brand-related content on other social media users, which promotes socially influenced consumer brand engagement (SICBE) in social media settings.

Design/methodology/approach

The study postulates the existence of social realities as consistent with social constructivism, with multiple realities of social influence outlined on the basis of ontological relativism. To fulfil the proposed research objectives, research data were gathered from professional and social participants based on specific inclusion criteria, purposive sampling technique and a semi-structured interview method.

Findings

Findings highlighted various types of UGC participants with differing objectives in their use of UGC; these participant types are passive, creators, critics and collectors/consumers. The study uncovered many social context that can increase the effectiveness of UGC. The social context is explored through social trust, Fashion UGC expertise and relevance. These UGC participants and social context can foster SICBE in a fashion retail context.

Originality/value

This study proposes a holistic framework which highlighted the role of UGC participants and social context can foster SICBE in a fashion retail context.

Details

Qualitative Market Research: An International Journal, vol. 25 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 13 June 2016

Damian Tambini and Sharif Labo

Digital intermediaries such as Google and Facebook are seen as the new powerbrokers in online news, controlling access to consumers and with the potential even to suppress…

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Abstract

Purpose

Digital intermediaries such as Google and Facebook are seen as the new powerbrokers in online news, controlling access to consumers and with the potential even to suppress and target messages to individuals. Academics, publishers and policymakers have raised concerns about the implications of this new power, from the impact on media plurality to implications for democratic discourse, freedom of speech and control over public opinion formation. After reviewing academic literature that has raised this concern and public policy addressing it, this paper aims to examine the empirical foundations for these claims. Through secondary analysis of industry data on referrals of online news traffic, the authors find that intermediaries do have the potential to exert significant influence over distribution of online news. The authors however find that not all news that is filtered through intermediary services is subject to the same shaping and editorial forces, in part, because user agency is also an important factor. The role of intermediaries in news distribution is thus complex; headline numbers do not translate automatically into influence due to the complex interplay and exchange between user agency and the editorial influence of intermediaries.

Design/methodology/approach

This paper is based mainly on a secondary analysis of publicly available data on news referrals, and some data provided by news publishers along with re-analysis of regulatory data from Ofcom and previously unpublished data from the BBC and SimilarWeb. These data sources are combined for the first time to investigate claims regarding the current controversy about media plurality, algorithmic power and transparency.

Findings

The paper finds that evidence that intermediaries wield concentrated editorial power is mixed. While other, non-intermediated news distribution platforms such as TV and the press remain highly important, online is heading towards being the most important distribution platform, particularly for younger demographics. The authors found that intermediaries such as search and social control access to a significant proportion of online news content. Not all use of intermediaries is indicative of online gatekeeping however. User agency also determines how content is prioritised and thus consumed. The news consumed is therefore a product of a complex interplay between user agency and intermediary influence. In contrast to traditional discussions of media power and its regulation (for example the notion of mass media plurality); it is thus not possible to make inferences on influence simply by noting the market share of intermediaries. The role of intermediaries is much more subtle and opaque.

Research limitations/implications

This paper is mainly based on publicly available data. It is crucial to find out what is possible with such data as regulators with responsibility for monitoring and regulating media plurality are similarly limited to such data. The implications are that further research with a wide range of methods and data sources will be necessary to update research on media plurality and diversity.

Practical implications

The implications of these findings are that independent public authorities should have access to much more revealing data about public opinion formation processes, including referrals and other data currently held only by publishers. The three stage analytical framework will be of use to regulators and policymakers currently looking into these issues.

Social implications

Civil society and public debate about digital intermediaries is currently intensively discussed in policy debate. Taking these debates forward will depend on whether existing public policy frameworks (such as limits on news plurality) are able to accommodate the new challenges such as intermediary influence on news distribution and public opinion formation.

Originality/value

The recent special issue of INFO, including contributions from Mansell and Helberger, raised a range of similar issues with regard to media plurality and intermediaries. These papers did not seek empirically to examine in depth, using all available publicly relevant data, the implications for media pluralism and diversity in one particular media market. The paper is theoretically original, contains some previously unpublished data and an entirely new empirical and theoretical analysis. The models and tables are previously unpublished.

Details

info, vol. 18 no. 4
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 7 June 2019

Qian Liu, Zhen Shao, Jian Tang and Weiguo Fan

Drawing upon the theory of planned behavior (TPB) and the self-regulation framework, the purpose of this paper is to investigate whether and how factors for social media

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Abstract

Purpose

Drawing upon the theory of planned behavior (TPB) and the self-regulation framework, the purpose of this paper is to investigate whether and how factors for social media continuance behaviors work differently between social networking sites and microblogging.

Design/methodology/approach

A survey method was used to collect two samples of 557 social networking sites users and 568 microblogging users. The proposed research model was tested with the structural equation modeling technique.

Findings

The empirical results demonstrate that the impacts of influencing factors on users’ continuance behaviors vary by types of social media services. Information sharing has a stronger impact on microblog users’ satisfaction than social network users while social interaction has a stronger impact on satisfaction for social network users than microblog users. In addition, interpersonal influence is more effective in shaping satisfaction for the social network users while media influence is more effective in shaping satisfaction for the microblog users.

Originality/value

This is one of the first studies that integrate TPB with Bagozzi’s self-regulation framework to understand the behavioral model of social networking and microblogging continuance. The findings show that the impacts of attitudinal beliefs regarding information sharing and social interaction on social media users’ satisfaction are different across social networking and microblogging contexts. Moreover, this study also reveals different effects of two specific subjective norms – interpersonal and media influence – on continued use of social networking and microblogging.

Details

Industrial Management & Data Systems, vol. 119 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 17 October 2016

Payel Das and Santanu Mandal

The purpose of this paper is to reveal the influence of social media in the development of brand sacralization in young consumers in emerging Asian market. Brand…

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Abstract

Purpose

The purpose of this paper is to reveal the influence of social media in the development of brand sacralization in young consumers in emerging Asian market. Brand sacralization is the phenomenon where consumers (especially young) become an adherent of brands and consider brands as sacred entities. The paper specifically explores the influence of social media interaction and social media usability on brand sacralization and consequently its influence on online purchase intention (PI) and brand loyalty.

Design/methodology/approach

Perceptual responses were gathered from 232 undergraduate and postgraduate students (age: 17-27 years) studying in an Indian private university and is subsequently analyzed using structural equation modeling. The young population is chosen as the target sample as they possess majority stake in final product purchase decision nowadays and also contribute as a dominant consumer category in online market places.

Findings

The researcher found a strong positive influence of social media interaction and social media usability on brand sacralization. Further, brand sacralization is found to have a positive and significant influence on online PI and brand loyalty of young consumers. However, social media interaction does not contribute significantly to usability of social media. The researcher has also found a significant influence of brand loyalty on online PI for these young shoppers.

Originality/value

The study is the foremost to investigate the influence of social media in developing brand sacralization and its influence on online PI and brand loyalty. Further the study is the first to develop a measurement instrument for brand sacralization. The study is the foremost in developing measures for social media interaction and social media usability.

Details

South Asian Journal of Global Business Research, vol. 5 no. 3
Type: Research Article
ISSN: 2045-4457

Keywords

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