Scottish dress, ethnicity, and self‐identity
Abstract
This research focuses on the ways in which individuals play out their Scottish ethnic feelings and on the role of dress in this process. Using the grounded theory approach, participants defining themselves as ethnically Scottish were interviewed for this study. The findings indicate that respondents vary greatly in the emphasis they place on Scottish ethnicity when defining their self‐identities. Additionally, respondents differ in the degree to which they feel complete in their Scottish identity. Those who find their Scottish ethnicity to be salient to their definition of self put more effort into the construction of that identity. Oftentimes, ethnic dress symbols play a prominent role in this construction process – the importance of dress diminishes as feelings of identity completeness increases.
Keywords
Citation
Crane, T.C., Hamilton, J.A. and Wilson, L.E. (2004), "Scottish dress, ethnicity, and self‐identity", Journal of Fashion Marketing and Management, Vol. 8 No. 1, pp. 66-83. https://doi.org/10.1108/13612020410518709
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited