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Scottish dress, ethnicity, and self‐identity

Tara Christopher Crane (East Carolina University, Greenville, North Carolina, USA)
Jean A. Hamilton (University of Missouri‐Columbia, Columbia, Missouri, USA)
Laurel E. Wilson (University of Missouri‐Columbia, Columbia, Missouri, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 March 2004

2979

Abstract

This research focuses on the ways in which individuals play out their Scottish ethnic feelings and on the role of dress in this process. Using the grounded theory approach, participants defining themselves as ethnically Scottish were interviewed for this study. The findings indicate that respondents vary greatly in the emphasis they place on Scottish ethnicity when defining their self‐identities. Additionally, respondents differ in the degree to which they feel complete in their Scottish identity. Those who find their Scottish ethnicity to be salient to their definition of self put more effort into the construction of that identity. Oftentimes, ethnic dress symbols play a prominent role in this construction process – the importance of dress diminishes as feelings of identity completeness increases.

Keywords

Citation

Crane, T.C., Hamilton, J.A. and Wilson, L.E. (2004), "Scottish dress, ethnicity, and self‐identity", Journal of Fashion Marketing and Management, Vol. 8 No. 1, pp. 66-83. https://doi.org/10.1108/13612020410518709

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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