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The purpose of this study is to examine the role of wine involvement in moderating the effect of winery service quality on loyalty toward small family wineries.

This study used a structured questionnaire. The survey was distributed to wine tourists who visited small family wineries located in Crete, Greece and a total of 216 usable questionnaires were collected for the study. To analyze the data, the study used partial least squares structural equation modeling.

The results reveal that wine involvement moderates the effects of winery service quality on wine tourists’ loyalty. Specifically, staff behavior affects the loyalty toward wine tourists with low involvement more significantly compared to the wine tourists with high wine involvement. On the other hand, the quality of wine tastings affects the loyalty of wine tourists with high wine involvement more significantly in contrast with the wine tourists with low wine involvement.

Findings suggest that winery operators need to take into consideration wine involvement among wine tourists when they develop a winery service strategy. Operators of small family wineries can provide more customized, diverse and quality wine tastings to wine tourists with high wine involvement while prioritizing winery staff’s behavior and hospitality to those wine tourists with low wine involvement.

This study contributes to extant wine tourism literature by adding the effects of wine involvement on wine tourists’ loyalty toward the winery, and particularly focusing on small, family wineries.

This paper aims to provide a critical reflection on the management of experiences in hospitality and tourism (H&T). The paper investigates the evolution of experience research, while discussing the emerging challenges and opportunities for management.

The study adopts a critical and reflective approach for providing future directions of experience research. Three major fields are identified to discuss advances, challenges and opportunities in experience research: conceptualization and dimensions of experiences; relational network for experience management; and theoretical and methodological approaches.

The paper proposes a mindset shift to guide experience research, but also to redirect and research thinking and managerial practices about the role of experiences in the economy and society. This proposed humanized perspective to experience research and management is deemed important given the contemporary socio-economic, environmental and technological challenges of the environment.

This paper identifies a set of theoretical and managerial implications to help scholars and professionals alike to implement the humanized perspective to experience research. Implications relate to conceptualization, relational network and theoretical and methodological approaches in experience research.

This study critically assesses research challenges and opportunities around customer experience management (CEM) in H&T contexts. This reflective and critical look at customer experiences not only informs future research for advancing knowledge and practice but also proposes a mindset shift about the role and nature of CEM in the society and economy.

High-end gastronomic tourism is currently trending and significantly impacts a destination’s image. This research aims to demonstrate the importance of high-level local gastronomy in forming the destination image from a semiotic perspective.

To achieve this objective, the three phases of the upscale dining experience – pre-visit, in situ and post-visit – are examined from a descriptive (informative use), appraisive (valuative use) and prescriptive (incitive use) semiotic perspective. This conceptual model includes six constructs: restaurant image, consumer need for status, consumer expectations, consumer satisfaction, restaurant loyalty and destination loyalty. The study is based on a survey of high-end restaurant customers (N = 421).

The research findings highlight that the characteristics of upscale dining establishments influence customer expectations, while customer satisfaction plays a crucial role in fostering loyalty towards both the restaurant and the destination. Additionally, the study reveals that individuals' social status or reputation moderates their expectations and satisfaction levels.

Although studies relate gastronomic image to global destination image, this relationship from a semiotic perspective has not been demonstrated through surveys. This proposed three-phase model based on the Peircean semiotic triad and Morris semiotic trichotomies not only addresses a gap in the existing literature but also offers valuable insights for destination managers and restaurant owners.

This study combines perceived knowledge, perceived psychologic risk with Theory of Planned Behaviour (TPB) to examine the influence on tourists' intention to choose a safe destination and willingness to pay (WTP) more for safety measures. An online survey was conducted in 2021 to approach tourists globally. After 10 weeks, we received 365 valid responses. SmartPLS software version 3.3 was applied to run structural equation modelling to test the proposed hypotheses. Research results reveal that intention to choose a safe destination mediates the relationship between perceived knowledge of COVID-19, perceived psychological risk and the WTP more for safety measures while moderating role of educational level is also addressed. In turn, perceived psychological risk mediates the relationship between perceived knowledge of COVID-19 and intention to choose a safe destination. As a result, this study implies that destination managers should take actions to promote their WTP more for safety measures.

Digital detox practices seek to encourage tourists to disconnect from their devices and immerse themselves in the destination they are visiting. This may involve activities such as meditation, yoga or simply abstaining from social media and email. The impact of digital detox practices on tourist experiences can vary depending on the individual. While some tourists may find it difficult to disconnect from their devices, others may appreciate the opportunity to fully engage with their surroundings without distractions. Ultimately, digital detox practices have the potential to promote mindfulness and enhance the overall travel experience for those who are willing to try them.

In this section, digital detox defined and different forms are mentioned. The motivation factors of digital detox tourism activities carried out in this context and destinations and businesses for digital detox holidays will be examined. The chapter concluded by analysing the feedback obtained from consumers on TripAdvisor. This chapter provides a valuable contribution to the present digital detox tourism, which is in the market as a new touristic product by offering a comprehensive literature review. In addition, the chapter examines the review of comments made by tourists on TripAdvisor about digital detox tourism. The chapter further offers recommendations to tourism businesses on how to enhance their services in this domain. As a result, this section is expected to make a valuable contribution to both the academic literature and the tourism industry, specifically in the area of digital detox tourism.

This study aims to investigate the integration of blockchain technology into the food supply chain within the restaurant industry. It focuses on how blockchain can be applied to enhance transparency and trust in tracking food sources, ultimately impacting customer satisfaction.

A service design workshop (Study 1) and three between-subjects experiments (Studies 2–4) were conducted.

Results indicate that blockchain adoption significantly improves traceability and trust in the food supply chain. This improvement in turn enhances customer satisfaction through perceived improvements in food safety, quality and naturalness. This study also notes that the effects of blockchain technology vary depending on the type of restaurant (casual or fine dining) and its location (tourist destinations or residential areas).

The findings offer practical insights for restaurant owners, technology developers and policymakers. Emphasizing the benefits of blockchain adoption, this study guides decision-making regarding technology investments for enhancing customer service and satisfaction in the hospitality sector.

This research contributes novel insights to the field of technology innovation in the hospitality industry. It extends the understanding of signaling theory by exploring how blockchain technology can serve as a tool for signal transmission in restaurant food supply chains.

The main aims of this study were to develop analytical scales for yachting tourism push-pull motivations and constraints, and analyze how these factors may influence the revisit intention of yachting tourists in China.

The analysis was conducted using the PLS-SEM, including the evaluation of measurement models and the structural models. SPSS18.0 and SmartPLS 3.3.5 software were used for statistical analysis.

We conducted a survey of 451 respondents who participate in yachting activities in Dalian, China and identified six push motivational factors (novelty and stimulation, sightseeing and leisure, sports and learning, social relationships, self-esteem and prestige and self-realization), three pull motivational factors (featured activities and services, destination environment, destination facilities) and two constraints (internal and external). Partial least squares structural equation modelling showed that all hypothesized interactions between identified factors were statistically significant and meaningful.

The push-pull-constraint model offers a new interpretation to the traditional push-pull model in theory, and the results contribute to local yacht industry sectors.

Gunung Mulu National Park (GMNP) is one of the two protected areas with UNESCO World Heritage Site (WHS) status in Malaysia. Until now, this area can only be accessed by tourists via air and water transportation only. Recently, the government has proposed the construction of a road connecting GMNP to several areas, including Miri City through a high-impact infrastructure project. However, this project might instigate the potential benefits and challenges in terms of tourism development and community well-being. As custodians of the park, their support for this initiative needs to be dismantled so that the management of the national park can still be implemented holistically and does not jeopardise the current UNESCO status of WHS. WHS is UNESCO-designated area of cultural, historical, scientific, or other significant value, legally safeguarded by international agreements, and preserved for the benefit of future generations due to its exceptional value to humanity. Thus, this study aims to examine challenges and socioeconomic impacts of the proposed road among key informants' perspectives at Long Terawan Village, Long Iman Village, Batu Bungan Village and GMNP Headquarters. The study was conducted via in-depth interviews with 10 community members residing in the settlement, including a tribal chief, boatman, lodging operator, park guide and farmer, all of whom are professionals and representatives of the local community. They were designated as key informants on account of their extensive engagement and development within the community. Through a thematic analysis, their perspectives on the proposed roads to be built in the area were elucidated. The study offers pragmatic understanding of socioeconomic impact assessment, which could inform strategic decision-making by incorporating information regarding potential benefits and challenges of the proposed road construction to an isolated protected area.

Traditionally vision-focused, tourism effectively ignores the other senses. With tourists travelling to “see” places, an understanding of how people with vision impairment or blindness (PwVIB) experience tourism is currently lacking. Borrowing from psychology, this viewpoint proposes innovative research approaches to address this knowledge gap, clarifying how PwVIB psychologically experience tourism, enabling tourism professionals to design meaningful and appropriate tourism products and services for this market.

Reviewing extant literature on the tourist experience of PwVIB, this study highlights the existing knowledge gaps regarding understanding how PwVIB experience tourism, proposing alternative theoretical approaches and methodologies for use in future studies.

Alternative research approaches, borrowed from psychology, are proposed to address this knowledge gap and clarify our understanding of how PwVIB experience tourism, serving as a call to action for researchers to attack this issue in innovative ways. An example study, using a mental imagery approach is discussed by way of illustration of how such techniques could be applied.

Highlighting a gap in the understanding of tourist experiences of PwVIB, this viewpoint proposes the adoption of innovative research methods from psychology as a means of delving into the cognitive and conceptual processes involved, offering a new perspective on how to address this important and topical issue and contribute to the design of inclusive and meaningful tourism experiences for this demographic.